Budget

  • The Problem That’s Quietly Sabotaging Your Marketing Budget

    …. SiriusDecisions reports that enterprise B2B organizations spend roughly twice what they think they do on content. When you consider that roughly 30 percent of a brand’s marketing budget goes toward content—and that these brands are producing more content than ever to meet digital demands—it’s clear that marketing teams are making a very costly mistake…

    Dillon Baker/ The Content Strategist- 17 readers -
  • 5 Marketing Budget Mistakes to Avoid

    … One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. By setting your marketing budget to an overall percentage of revenue, it provides your marketing team to incrementally increase demand as your sales team…

    Douglas Karr/ Marketing Technology Blogin EMail- 18 readers -
  • 4 ways to convince budget holders to invest in video

    … for things I wanted to buy. With budgets becoming smaller and expenditure more controlled, it can be harder to convince the budget holders that spending money on video production is a good investment. Here are some tips on helping you get approval for your next project. 1) The rise of video is undeniable By 2019 it’s predicted video…

    Lush Digital- 10 readers -
  • Where’s Wesley? SXSW Success on a Small Budget

    … on very little sleep. But, lucky for me, I love to meet people and my two small children have trained me in the art of functioning on very little sleep. Another key element was that as the Director of Social Media at Namecheap, rather than just a pretty face contracted through a PR agency, I was able to talk in depth about the company and how we want…

    Marketing Technology Blog- 21 readers -
  • 2016 link building survey: five important takeaways

    …. As cited before, there are many studies showing the value of links, Google continues to stand behind links as a key ranking signal, and SEOs all have first-hand experience with the value of links in ranking. But those all look at the larger picture. It’s near impossible to say definitively how many links, what type of links, and how long after you build…

    Search Engine Watch- 33 readers -
  • Anger as ICANN splashes out $160,000 on travel

    … by the Registrars Stakeholder Group a month ago, and published on Friday (pdf). It appears from the DIDP release that every one of the 38 people who showed up in person was reimbursed for their expenses to the tune of, on average, $2,051 each. The price tag covers flights, hotels, visa costs and a cash per diem allowance that worked out to an average…

    Kevin Murphy/ DomainIncite- 19 readers -
  • How to Maximize Your 2016 Content Budget

    …) goals. And, when used as part of a customer retention strategy, it can increase ROI up to 15x. Have you heard about our award winning agency? Take a fresh look at what Relevance can do to elevate your brand. Learn More Step 2: How to Find Money Let’s say your content marketing pitch didn’t work. Or it did to an extent, but you didn’t get…

    Relevancein Paid Search Content How To's- 28 readers -
  • ICANN ups new gTLD revenue forecast

    … ICANN has increased its new gTLD revenue projections for fiscal 2016. The organization released its draft FY17 budget over the weekend, showing that it expects its revenue from new gTLDs for the 12 months ending June 30, 2016, to come in at $27.3 million. That’s a 13% increase — an extra $3.1 million — on what it expected when it adopted its…

    Kevin Murphy/ DomainIncite- 18 readers -
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