• New gTLD revenue cut by HALF in ICANN budget

      The new gTLD industry is performing terribly when compared to ICANN’s predictions just six months ago. ICANN budget documents published over the weekend show that by one measure new gTLDs are doing just 51% of the business ICANN thought they would. The new budget (pdf) shows that for the fiscal year 2018, which ends June 30, ICANN currently expects to receive $4.

      Kevin Murphy/ DomainIncite- 12 readers -
    • ICANN slashes millions from its budget

      ICANN has cut $5 million from its annual budget, warning the community that difficult decisions have to be made amid a slowing domain name market. Staff and community members will all be affected by the cuts, whether in the form of less generous pay raises or fewer travel opportunities. Cuts have also been proposed to international outreach, tech support, contractual compli ...

      Kevin Murphy/ DomainIncite- 11 readers -
  • ICANNWiki could be first victim of budget cutbacks

    … ICANN is mulling whether to cut funding to ICANNWiki, the independent community encyclopedia, as part of its efforts to rein in spending. There’s $100,000 at stake, more than half of the Oregon-based non-profit’s annual budget. Ray King, the gTLD registry CEO who founded ICANNWiki in 2005, told DI today that ICANN has been providing funding…

    Kevin Murphy/ DomainIncite- 18 readers -
  • ICANN, with $143 million budget, running out of cash

    … to put more pressure on the regular annual budget, leeching cash from other projects. Chalaby said that the board will discuss its options at its February 2018 workshop. Marby, meanwhile, said that a new budget will be out for public comment in mid-January. Tweet Tagged: budget, ICANN, new gTLDs …

    Kevin Murphy/ DomainIncite- 17 readers -
  • The Problem That’s Quietly Sabotaging Your Marketing Budget

    … changing the way they create content as part of their organization’s larger digital transformation. Producing work ad hoc on Microsoft Word or Google Documents won’t cut it. Teams also need to develop a framework for creating and distributing content to the right audience, both internally and externally. That means setting data-driven goals…

    Dillon Baker/ The Content Strategist- 17 readers -
  • 5 Marketing Budget Mistakes to Avoid

    … One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. By setting your marketing budget to an overall percentage of revenue, it provides your marketing team to incrementally increase demand as your sales team…

    Douglas Karr/ Marketing Technology Blogin EMail- 19 readers -
  • 4 ways to convince budget holders to invest in video

    … for things I wanted to buy. With budgets becoming smaller and expenditure more controlled, it can be harder to convince the budget holders that spending money on video production is a good investment. Here are some tips on helping you get approval for your next project. 1) The rise of video is undeniable By 2019 it’s predicted video…

    Lush Digital- 10 readers -
  • Where’s Wesley? SXSW Success on a Small Budget

    …, and this year was our first. Companies that have a big enough budget to spend their way to success, and as our name suggests, we’re cheap. Standing out in a crowd of people trying to stand out. Bringing people to you, instead of the other way around? Our creative marketing team came up with a plan. Like Frank Underwood says, If you don’t like…

    Marketing Technology Blog- 21 readers -
  • 2016 link building survey: five important takeaways

    … teams. Time spent building links is greater than the typical budget for link acquisition. Content-based link building is the most popular tactic, and viewed as the most efficient. Most respondents still identify with the term link building. The data from the 2016 link building survey The survey had 435 respondents. Of those 435 respondents…

    Search Engine Watch- 35 readers -
  • Anger as ICANN splashes out $160,000 on travel

    … Constituency. MarkMonitor, a corporate registrar and Thomson Reuters subsidiary that attends the Intellectual Property Constituency, also appears. Despite $80,000 being a relatively piddling amount in terms of ICANN’s overall budget, members of the Contracted Parties House — registries and registrars — are not happy about this state of affairs as a matter…

    Kevin Murphy/ DomainIncite- 19 readers -
  • How to Maximize Your 2016 Content Budget

    … the story. Yet if we relate this analogy to the content marketing world, we see a different process and outcome (you end up at the bottom of the ditch). In our content marketing 2016 study, 73 percent of respondents said they produced more content in 2015 than in 2014. However, two-thirds devoted less than a quarter of their marketing budgets…

    Relevancein Paid Search Content How To's- 28 readers -
  • ICANN ups new gTLD revenue forecast

    … ICANN has increased its new gTLD revenue projections for fiscal 2016. The organization released its draft FY17 budget over the weekend, showing that it expects its revenue from new gTLDs for the 12 months ending June 30, 2016, to come in at $27.3 million. That’s a 13% increase — an extra $3.1 million — on what it expected when it adopted its…

    Kevin Murphy/ DomainIncite- 18 readers -
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