• The Problem That’s Quietly Sabotaging Your Marketing Budget

      The brainstorming process always begins with promise. People sit around a conference room table kicking around potential ideas, and everything seems plausible. Let’s create an infographic to show off our recent study, says the ambitious manager. Sounds good, says the eager junior marketer. Even though the project begins with the best intentions, challenges start to get in the way.

      Dillon Baker/ The Content Strategist- 16 readers -
  • 5 Marketing Budget Mistakes to Avoid

    … One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. By setting your marketing budget to an overall percentage of revenue, it provides your marketing team to incrementally increase demand as your sales team…

    Douglas Karr/ Marketing Technology Blogin EMail- 18 readers -
  • 4 ways to convince budget holders to invest in video

    … tips to make a video production on a tight budget Here’s the one big reason so many corporate videos fail How to make your video stand out from the crowd Using video to keep your internal communication open The post 4 ways to convince budget holders to invest in video appeared first on Lush Digital. …

    Lush Digital- 10 readers -
  • Where’s Wesley? SXSW Success on a Small Budget

    … on very little sleep. But, lucky for me, I love to meet people and my two small children have trained me in the art of functioning on very little sleep. Another key element was that as the Director of Social Media at Namecheap, rather than just a pretty face contracted through a PR agency, I was able to talk in depth about the company and how we want…

    Marketing Technology Blog- 21 readers -
  • 2016 link building survey: five important takeaways

    … teams. Time spent building links is greater than the typical budget for link acquisition. Content-based link building is the most popular tactic, and viewed as the most efficient. Most respondents still identify with the term link building. The data from the 2016 link building survey The survey had 435 respondents. Of those 435 respondents…

    Search Engine Watch- 33 readers -
  • Anger as ICANN splashes out $160,000 on travel

    … Constituency. MarkMonitor, a corporate registrar and Thomson Reuters subsidiary that attends the Intellectual Property Constituency, also appears. Despite $80,000 being a relatively piddling amount in terms of ICANN’s overall budget, members of the Contracted Parties House — registries and registrars — are not happy about this state of affairs as a matter…

    Kevin Murphy/ DomainIncite- 18 readers -
  • How to Maximize Your 2016 Content Budget

    … the story. Yet if we relate this analogy to the content marketing world, we see a different process and outcome (you end up at the bottom of the ditch). In our content marketing 2016 study, 73 percent of respondents said they produced more content in 2015 than in 2014. However, two-thirds devoted less than a quarter of their marketing budgets…

    Relevancein Paid Search Content How To's- 28 readers -
  • ICANN ups new gTLD revenue forecast

    … ICANN has increased its new gTLD revenue projections for fiscal 2016. The organization released its draft FY17 budget over the weekend, showing that it expects its revenue from new gTLDs for the 12 months ending June 30, 2016, to come in at $27.3 million. That’s a 13% increase — an extra $3.1 million — on what it expected when it adopted its…

    Kevin Murphy/ DomainIncite- 18 readers -
  • 6 Questions to Ask Yourself Before Starting Your Website Design

    … to right: A basic site communicates the essentials, An Ecommerce site allows you to sell online, and blogs allow you to share content and ideas. How much can you afford to spend? Consider your budget and evaluate all costs before taking the leap. Be sure to work closely with all team members to hammer out a reasonable list of expenses. It might…

    Marketing Technology Blog- 18 readers -
  • Holiday Marketeer: Holiday Media Budget and KPIs

    … Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy ideas. In this installment, we cover holiday media budget and KPI planning considerations. Nothing says “holiday cheer” like planning your holiday media budget and KPIs. Holiday revenue opportunity is the size…

    Karen Amundson/ BoostBlog- 28 readers -
  • 4 Ways to Get a CRO Budget for Next Year

    … If you ever went to the government and asked them what your fair share of taxes should be, they would first ask you how much you made last year. And that would likely be the answer. Likewise, a conversion optimizer would probably be the last person to ask how much to budget for conversion optimization. “How much budget do you have…

    Brian Massey/ The Conversion Scientistin Paid Search- 23 readers -
  • How to Grow Your Facebook Fans Without a Budget

    … without a budget. #1: Guest Curate for Other Pages Curating content for other pages is a great way to network with other people in your industry, while increasing your own visibility and reach. Choose 5 to 10 successful Facebook pages run by companies offering services complementary to yours, since they share your target audience. Your expertise…

    Social Media Examinerin Social Facebook How To's- 42 readers -
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