Budget Allocation

  • How To Do Attribution Modeling & Budget Allocation

    … In my last post, I covered customer lifetime value calculations and how to leverage CLV to identity high- and low-value audience segments. One of the most effective use cases for CLV is around budget allocation. Combining channel attribution modeling and CLV calculations, we can make highly calculated decisions around which channels are over…

    Benny Blum/ Marketing Land- 23 readers -