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April 12, 2017 Last month, I came to you with 3 ways to use ROAS for lead gen optimization. Today, I want to talk about another way Hanapin Marketing has begun embracing “back-end,” atypical KPIs in our PPC strategies and tactics. This example comes from a dynamic, sometimes complicated vertical that blends both lead gen and e-commerce attributes: Healthcare.
… January 19, 2017 What’s your 2017 budget? That’s the question everyone was trying to figure out in the marketing world over the past 2-3 months. A lot got the answer and split the budget up evenly across 12 months and went forward with the year. Others segmented the year into quarters and budgeted on a quarterly basis. Some segmented the budget…
… with the big bosses or clients and could be tough to shake. You’ll want to research all aspects of the account launch prior to going live to ensure all of your bases are covered. How you structure the campaigns and where you drive traffic plays a huge role in the performance of the account, but what about a strategy for budgeting? How can budget…