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  • What To Do When Facebook Engagement Declines [Research]

    … 10 Marketing Tactics To Improve Your Facebook Engagement YIKES! Facebook engagement has lost 20+% since January 2107! BuzzSumo data analysis by Steve Rayson confirms what you’ve been experiencing: Lower organic Facebook engagement. Facebook engagement has been a key driver of the company’s revenues and valuation since it went public in 2012…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 15 readers -
  • Earned Social Media Shares Trump Owned: What You Need To Know

    … turn to social media for buying decisions. B2B buyers also use social media to make purchase decisions, according to IDC research. To determine which social media shares are most effective to achieve your marketing objectives we’ll examine recent Simply Measured data analysis. Then we’ll show you how to use these findings to maximize your marketing…

    Heidi Cohen/ Heidi Cohenin Social How To's- 37 readers -
  • Blogging Renaissance: Why You Must Blog Now

    … your core audience needs Create audience-focused content to be the best answer when your audience needs content! Make your blog posts support your sales process. Before you plan and produce your blog content, assess your audience’s needs. Think of your readers. Include customers, employees and promoters. As LinkedIn’s Jason Miller puts it: “Your…

    Heidi Cohen/ Heidi Cohenin Blogging- 32 readers -
  • Who Were the Most Loved MarTech Companies of 2016?

    … expectations? Source This wasn’t a question about innovation nor application, it was to get to the root of which companies had remarkable customer service that should be shared online. The recommendations came in quickly: Buffer allows social media users to save time by allowing them to schedule, publish and analyze all your posts in one place…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • 2016 Small Business Social Media Trends Trump Understood

    … Small Business Social Media Research: Do You Measure Up? Were you paying attention to the 2016 small business social media trends? Donald Trump’s Presidential Campaign was. (Note: This is not a political article!) Small businesses were the early social media champions. With David-like agility, they tapped into social media’s distribution…

    Heidi Cohen/ Heidi Cohenin Social- 42 readers -
  • Getting Ready for the Holidays (The Business Owner’s Addition)

    … and social media posts locked, loaded and ready to go weeks in advance. To make this a success, software like MailChimp or Benchmark are going to be your best friend for sorting your emails and platforms like Hootsuite and Buffer will be your best friend for social media. Make an Announcement Holiday vacation isn’t just about you as a business owner; it’s…

    Apex Virtual Solutions- 37 readers -
  • 5 Proven Tips for Retaining Social Visits

    … time, versus just 42 percent of visitors who view content due to being referred from a site’s homepage. While social media as a traffic source is a force to reckon with, it won’t matter much if you can’t retain these visitors. Here are some tips: Get the visitors to join your newsletter In a recent blog post, social sharing application Buffer…

    Inside Facebookin Social Google Facebook- 21 readers -
  • 6 LinkedIn Browser Extensions to Enhance Your Marketing

    … Are you active on LinkedIn? Want to make the most of the time you spend there? Installing third-party browser extensions can help you get more out of LinkedIn’s powerful marketing and lead-generation features. In this article, you’ll discover six browser extensions to improve your LinkedIn marketing experience. Discover six browser…

    Viveka Von Rosen/ Social Media Examiner- 32 readers -
  • 5 Tips for Saving Time in the Social Networking Age

    … of your to-dos, you can further optimize your time saving motto by scheduling and sorting. Instead of manually doing each and every chore on your social media schedule, you can make the most of technology to help you out. Free scheduling service is provided by renowned names like Buffer, SocialOomph and Hootsuite, enabling you to take control…

    AllFacebookin Social Facebook Twitter YouTube- 28 readers -
  • Buffer Review: I Love Buffer

    … The way I approach social media has truly transformed. I now feel like a social media giant, thanks to an amazing platform called Buffer. Today, I wanted to share my video review (and written review) of how I’m personally leveraging Buffer. Before we get started, what is Buffer? Simply put: Buffer is an at-scale social media content publishing…

    Ian Lopuch/ PPC Ianin Social- 20 readers -
  • Qualified Blog Post Ideas: No Imagination Needed

    …, reposted, updated and curated content. Don’t just let these ideas to go unnoticed. That would be a wasted opportunity. Especially since some of your content creation work is already done! Add these new qualified blog post ideas to your existing blog post idea list. Also, add the content updates and reposts to your editorial calendar. They often…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 30 readers -
  • 16 Twitter Tools for Social Media Marketers

    … and blogs, Ian uses Feedly. He explains how to take things a step further by connecting it with Buffer and IFTTT (If This Then That). After you add both your Feedly and Buffer accounts to IFTTT, you can create a recipe that says IF you save an article for later in Feedly, THEN it will be added it to your Buffer queue for sharing to your Twitter…

    Michael Stelzner/ Social Media Examinerin Social Twitter- 46 readers -
  • How to Choose Between the Many Ways to Advertise on Facebook

    … of restrictions on post length, Facebook users like posts that are pithy. About 40 characters, to be exact, according to a study by SumAll and Buffer. That’s a good rule to follow for social media in general: Keep it short, sweet, and to the point. This is an excerpt from “The Marketer’s Guide to Facebook.” Download the full e-book by filling out the form below. The post How to Choose Between the Many Ways to Advertise on Facebook appeared first on The Content Strategist. …

    Dillon Baker/ The Content Strategistin Social How To's- 21 readers -
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