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  • What To Do When Facebook Engagement Declines [Research]

    … engagement declines, the site remains the 800 pound gorilla of social media and media more broadly. As a result, you still need to be present on Facebook. To illustrate Facebook’s reach, see how it compares relative to other social media networks. (Sprout Social) Social Media Platform Use By Age Via Sprout Social Facebook dominates social media…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 15 readers -
  • Earned Social Media Shares Trump Owned: What You Need To Know

    … turn to social media for buying decisions. B2B buyers also use social media to make purchase decisions, according to IDC research. To determine which social media shares are most effective to achieve your marketing objectives we’ll examine recent Simply Measured data analysis. Then we’ll show you how to use these findings to maximize your marketing…

    Heidi Cohen/ Heidi Cohenin Social How To's- 37 readers -
  • Blogging Renaissance: Why You Must Blog Now

    …, social media is maturing and consolidating. Facebook and other platforms are no longer a “free lunch”. Facebook is a small business requirement according to Buffer’s 2016 social media research. [Here’s more in-depth analysis of the Buffer Social Media research.] Translation: Businesses must maintain an active Facebook presence and invest in Facebook…

    Heidi Cohen/ Heidi Cohenin Blogging- 30 readers -
  • Who Were the Most Loved MarTech Companies of 2016?

    … expectations? Source This wasn’t a question about innovation nor application, it was to get to the root of which companies had remarkable customer service that should be shared online. The recommendations came in quickly: Buffer allows social media users to save time by allowing them to schedule, publish and analyze all your posts in one place…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • 2016 Small Business Social Media Trends Trump Understood

    …, check UMass Dartmouth’s small business social media use.) Buffer surveyed 1,252 respondents. They represent small businesses. This makes sense since larger organizations with more resources invest in more sophisticated, integrated social media and martech (aka: Marketing Technology). 74% of respondents work for companies with 50 or less employees…

    Heidi Cohen/ Heidi Cohenin Social- 42 readers -
  • Getting Ready for the Holidays (The Business Owner’s Addition)

    … and social media posts locked, loaded and ready to go weeks in advance. To make this a success, software like MailChimp or Benchmark are going to be your best friend for sorting your emails and platforms like Hootsuite and Buffer will be your best friend for social media. Make an Announcement Holiday vacation isn’t just about you as a business owner; it’s…

    Apex Virtual Solutions- 35 readers -
  • 5 Proven Tips for Retaining Social Visits

    … Recent research by CodeFuel, an engagement and monetization suite for publishers, and Nielsen found that website visitors from social media have a tendency to leave after a short period of time compared with traffic from some other sources. According to the study, visitors from social media are 51 percent likely to leave a website within a short…

    Inside Facebookin Social Google Facebook- 21 readers -
  • 6 LinkedIn Browser Extensions to Enhance Your Marketing

    … Are you active on LinkedIn? Want to make the most of the time you spend there? Installing third-party browser extensions can help you get more out of LinkedIn’s powerful marketing and lead-generation features. In this article, you’ll discover six browser extensions to improve your LinkedIn marketing experience. Discover six browser…

    Viveka Von Rosen/ Social Media Examiner- 32 readers -
  • 5 Tips for Saving Time in the Social Networking Age

    … of your to-dos, you can further optimize your time saving motto by scheduling and sorting. Instead of manually doing each and every chore on your social media schedule, you can make the most of technology to help you out. Free scheduling service is provided by renowned names like Buffer, SocialOomph and Hootsuite, enabling you to take control…

    AllFacebookin Social Facebook Twitter YouTube- 28 readers -
  • Buffer Review: I Love Buffer

    … The way I approach social media has truly transformed. I now feel like a social media giant, thanks to an amazing platform called Buffer. Today, I wanted to share my video review (and written review) of how I’m personally leveraging Buffer. Before we get started, what is Buffer? Simply put: Buffer is an at-scale social media content publishing…

    Ian Lopuch/ PPC Ianin Social- 20 readers -
  • Qualified Blog Post Ideas: No Imagination Needed

    …, reposted, updated and curated content. Don’t just let these ideas to go unnoticed. That would be a wasted opportunity. Especially since some of your content creation work is already done! Add these new qualified blog post ideas to your existing blog post idea list. Also, add the content updates and reposts to your editorial calendar. They often…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 30 readers -
  • 16 Twitter Tools for Social Media Marketers

    … into any of the social media management tools they may be using, such as Hootsuite, SproutSocial, or AgoraPulse; more on AgoraPulse later in this episode. Ian briefly mentions Do You Even List?, a tool that will send you a free weekly email that tells you the top people interacting with your posts, then goes on to discuss the built-in analytics…

    Michael Stelzner/ Social Media Examinerin Social Twitter- 46 readers -
  • How to Choose Between the Many Ways to Advertise on Facebook

    … of restrictions on post length, Facebook users like posts that are pithy. About 40 characters, to be exact, according to a study by SumAll and Buffer. That’s a good rule to follow for social media in general: Keep it short, sweet, and to the point. This is an excerpt from “The Marketer’s Guide to Facebook.” Download the full e-book by filling out the form below. The post How to Choose Between the Many Ways to Advertise on Facebook appeared first on The Content Strategist. …

    Dillon Baker/ The Content Strategistin Social How To's- 21 readers -
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