Buick

Buick, formally the Buick Motor Division /ˈbjuːɨk/, is an American automobile division of the American manufacturer General Motors (GM). For much of its existence in the North American market, Buick has been marketed as a premium automobile brand, selling entry-level luxury vehicles positioned above its mainstream GM stablemate Chevrolet, and below the flagship Cadillac division. Buick holds the distinction of being the oldest active American marque of automobile, and the original Buick Motor Company was a cornerstone of the establishment of General Motors in 1908. Before the establishment of General Motors, GM founder William C.
Posts about Buick
  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … Wednesday after topping 100 million last October. Instagram said in an Instagram for Business blog post that it will test immersive, full screen ads in Instagram Stories with more than 30 brands– including Capital One, General Motors (Buick), Maybelline New York, Nike, Yoox, Netflix, Qantas and Shiseido—and those ads will include targeting, reach…

    David Cohen/ AllTwitterin Social- 14 readers -
  • Why Peer-to-Peer Marketing Does More Than Celebrity Endorsements

    … percent of all American ads. By 2012, that number dropped to 9 percent. What happened? It all comes back to authenticity. Customers now say brands need to be authentic to cut through the noise and make an impact on them. Former Buick marketer Craig Bierley put it best when he said, “I’m not sure anyone really believed that Tiger Woods drove…

    AllTwitterin Social YouTube- 16 readers -
  • 4 Tips for Marketing to Baby Boomers in the Digital Age

    …. She looks to Sherwin Williams, which has enlarged the font on their paint cans. “When Baby Boomers come in to buy paint, they don’t have to squint,” she says. “Imagine trying to hold up a paint can while putting on your reading glasses.” Out with the old: In with the new: Fishman points out that these aesthetic tweaks don’t just benefit Baby…

    Aliza Gans/ The Content Strategistin Content- 20 readers -
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