Buick, formally the Buick Motor Division /ˈbjuːɨk/, is an American automobile division of the American manufacturer General Motors (GM). For much of its existence in the North American market, Buick has been marketed as a premium automobile brand, selling entry-level luxury vehicles positioned above its mainstream GM stablemate Chevrolet, and below the flagship Cadillac division. Buick holds the distinction of being the oldest active American marque of automobile, and the original Buick Motor Company was a cornerstone of the establishment of General Motors in 1908. Before the establishment of General Motors, GM founder William C.
Posts about Buick
  • Why Peer-to-Peer Marketing Does More Than Celebrity Endorsements

    … marketing from bloggers or YouTube personalities who have gained authority in a specific industry. A survey from Collective Bias reveals that non-celebrity influencers are 10 times more likely to drive in-store purchases. But even influencers can’t foster personal connections with your brand like a friend or family member. A recommendation from a friend…

    AllTwitterin Social YouTube- 8 readers -
  • 4 Tips for Marketing to Baby Boomers in the Digital Age

    … the Baby Boomer generation, but making sure these elements come together in a way that doesn’t make the consumer feel old is crucial to marketing their products. Unfortunately, using social media to communicate with Baby Boomers is not a two-way street for gen-y and millennials. When Grandpa sees a promotion for Buick or Shredded Wheat on Facebook…

    Aliza Gans/ The Content Strategistin Content- 14 readers -
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