Build Better Lead Paths

  • The 5 Keys to Building Better Lead Paths

    … This post is an excerpt from Vocus’ “Take Control of Your Data and Build Better Lead Paths” guide. If modern consumers’ hearts revolve around great brand experiences, it’s intelligent lead paths that help marketers create them. Lead paths guide prospects along the buying cycle and provide them with relevant, timely content that encourages them…

    Erin Feldman/ Vocus Blogin Social- 14 readers -
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