Building Your Audience

    • 6 Ways Brands Can Leverage Instagram Stories

      Did you hear the news? Instagram launched a new feature. Some people say that it bears a striking resemblance to Snapchat’s feature with the same name. If you didn’t hear about it, listen to this This Old Marketing episode to hear in detail what Joe Pulizzi and Robert Rose have to say about Instagram Stories. To summarize, they say: “If you can’t beat ’em, clone ’em.

      Content Marketing Institutein Social- 15 readers -
    • Using Content Marketing to Drive Customer Delight

      Your content may sufficiently answer your audience’s questions and help them solve their problems, but how much does it delight them — enough to have a measurable impact? The better the content experience is, the happier your audience will be and the more likely their delight will continue after they buy. They could even become an advocate for your brand with people they know.

      Content Marketing Institutein Social Content- 11 readers -
  • Make Media Research a Content Priority

    … Most marketers know that having a documented content marketing strategy and understanding one’s audience are vital for success. Where you may fall short, however, is by under-investing in media research — the type of research that will help uncover how you will distribute and promote your content before you create it. That comes from Chad…

    Dawn Papandrea/ Content Marketing Institutein Social Content- 7 readers -
  • The 4th Reason for Content Marketing: A Profit Center

    … who know, like, and trust your brand, who then convert into customers. As Robert describes it in his workshop, this is simply spending some of your marketing effort in building a group of people who are engaged with your approach but aren’t ready to purchase. When they are — your brand will be top of mind. A great example of this is Brian Clark’s…

    Joe Pulizzi/ Content Marketing Institute- 9 readers -
  • Does Your Content Answer Searchers’ Questions?

    … I still remember the days when you had to go to the library or track down the phone number of an expert to get some questions answered. Now you just “ask” Google, visit Q&A sites, or tweet the question, and almost instantly get answers. How well does your online content answer questions that your audience is asking? Your ability…

    Content Marketing Institutein SEO- 7 readers -
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