Building Your Audience

  • LinkedIn Publishing Trends Every Marketer Must Know

    … If you want to get your content noticed, you need to pay more attention to one social network, and I’m not talking about Facebook. LinkedIn has seen explosive growth in the number of articles published on the platform. It also plays an increasingly significant role in content distribution for articles published on other domains. For some topics…

    Content Marketing Institutein Social- 38 readers -
  • How to Use Earned Media to Boost Your SEO

    … with industry bloggers, journalists, and other influencers who may share your content — after they learn who you are and what value you might bring to their readers or followers. HANDPICKED RELATED CONTENT: 3 Earned Media Strategies to Incorporate Into Your Content Marketing Plan How to get started It used to be that communications professionals would…

    Content Marketing Institutein SEO EMail How To's- 36 readers -
  • The Secret Your Website Traffic Might Be Trying to Tell You

    … it may be, “my content is hard to measure” isn’t a good reason to start building your own rogue media arm. During our discussion at Content Marketing World 2016, our B2C roundtable participants came up with one way to examine whether you already have an invisible audience that’s primed for the fourth content model. The audience hiding in your…

    Content Marketing Institute- 18 readers -
  • Using Content Marketing to Drive Customer Delight

    … to the acquisition phase. That same kind of relationship-building content also can be used to delight existing customers. Segment your audience so you can target current customers appropriately and generate or share unique content with them. Some ideas include: Generate special offers based on their customer longevity or total spend (and when appropriate…

    Content Marketing Institutein Social Content- 16 readers -
  • Make Media Research a Content Priority

    … Pollitt, vice president of audience and co-founder of Relevance, and author of The Content Promotion Manifesto. “Research will not only tell you who you’re writing for, it will also uncover how you’re going to promote your content from an earned and paid perspective,” he says. In other words, the days of “if you build it, they will come,” are over…

    Dawn Papandrea/ Content Marketing Institutein Social Content- 13 readers -
  • The 4th Reason for Content Marketing: A Profit Center

    … who know, like, and trust your brand, who then convert into customers. As Robert describes it in his workshop, this is simply spending some of your marketing effort in building a group of people who are engaged with your approach but aren’t ready to purchase. When they are — your brand will be top of mind. A great example of this is Brian Clark’s…

    Joe Pulizzi/ Content Marketing Institute- 17 readers -
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