Building Your Audience

    • How to Use Earned Media to Boost Your SEO

      If you haven’t been responsible for media relations, earned media may seem most scary or out of reach, but it really isn’t. Earned media is one of the most cost-effective ways to raise brand awareness and — if it’s done well — increase sales. Today, though, given that word of mouth is more effective than paid media, earned media is even more crucial to gaining authority for y ...

      Content Marketing Institutein SEO EMail How To's- 30 readers -
  • The Secret Your Website Traffic Might Be Trying to Tell You

    … it may be, “my content is hard to measure” isn’t a good reason to start building your own rogue media arm. During our discussion at Content Marketing World 2016, our B2C roundtable participants came up with one way to examine whether you already have an invisible audience that’s primed for the fourth content model. The audience hiding in your…

    Content Marketing Institute- 12 readers -
  • Using Content Marketing to Drive Customer Delight

    … to the acquisition phase. That same kind of relationship-building content also can be used to delight existing customers. Segment your audience so you can target current customers appropriately and generate or share unique content with them. Some ideas include: Generate special offers based on their customer longevity or total spend (and when appropriate…

    Content Marketing Institutein Social Content- 11 readers -
  • Make Media Research a Content Priority

    … and influencers are doing and connect with them strategically. Doing so will ensure that your best creations won’t fall on deaf ears. This article originally appeared in the August issue of Chief Content Officer. Sign up to receive your free subscription to our bimonthly print magazine. Cover image by Joseph Kalinowski/Content Marketing…

    Dawn Papandrea/ Content Marketing Institutein Social Content- 9 readers -
  • 6 Ways Brands Can Leverage Instagram Stories

    … — people working at their desks, a birthday celebration, etc. Give your audience a peek at how your brand does what it does — from people to product. It gives your audience the opportunity to have a deeper connection with your brand. Give your audience at peek at how your brand does what it does to develop a deeper connection says @katairobi…

    Content Marketing Institutein Social- 16 readers -
  • The 4th Reason for Content Marketing: A Profit Center

    … who know, like, and trust your brand, who then convert into customers. As Robert describes it in his workshop, this is simply spending some of your marketing effort in building a group of people who are engaged with your approach but aren’t ready to purchase. When they are — your brand will be top of mind. A great example of this is Brian Clark’s…

    Joe Pulizzi/ Content Marketing Institute- 14 readers -
  • Does Your Content Answer Searchers’ Questions?

    … to collect and archive these results for content inspiration. Tweet Archivist is one such tool that did the job well. Since I started using Cyfe, I don’t need any additional RSS readers or Tweet archiving: HANDPICKED RELATED CONTENT: Here’s Why Real-Time Marketing Won’t Work (and What Will) 4. Make questions and answers a strategic part of your site…

    Content Marketing Institutein SEO- 9 readers -
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