Building Your Audience

    • The Secret Your Website Traffic Might Be Trying to Tell You

      As a particularly feisty gust of wind tried to rob me of my new favorite scarf last week, I was reminded that just because I can’t see something doesn’t mean it isn’t important. Gravity keeps us safely anchored to the ground. Ultraviolet rays turn skin alarming shades of pink. Fall breezes whip leaves into a frenzy and put scarves in mortal danger.

      Content Marketing Institute- 11 readers -
  • Using Content Marketing to Drive Customer Delight

    … Your content may sufficiently answer your audience’s questions and help them solve their problems, but how much does it delight them — enough to have a measurable impact? The better the content experience is, the happier your audience will be and the more likely their delight will continue after they buy. They could even become an advocate…

    Content Marketing Institutein Social Content- 11 readers -
  • Make Media Research a Content Priority

    … Most marketers know that having a documented content marketing strategy and understanding one’s audience are vital for success. Where you may fall short, however, is by under-investing in media research — the type of research that will help uncover how you will distribute and promote your content before you create it. That comes from Chad…

    Dawn Papandrea/ Content Marketing Institutein Social Content- 7 readers -
  • 6 Ways Brands Can Leverage Instagram Stories

    … can’t beat ’em, clone ’em.” But what if we go further and look at how to use Instagram Stories in your content marketing strategy? Smart content marketers care about how to leverage their game to build a community, connect with it, and make the brand part of their audience’s life. With 500 million monthly active users and more than 90 million daily…

    Content Marketing Institutein Social- 15 readers -
  • The 4th Reason for Content Marketing: A Profit Center

    … who know, like, and trust your brand, who then convert into customers. As Robert describes it in his workshop, this is simply spending some of your marketing effort in building a group of people who are engaged with your approach but aren’t ready to purchase. When they are — your brand will be top of mind. A great example of this is Brian Clark’s…

    Joe Pulizzi/ Content Marketing Institute- 13 readers -
  • Does Your Content Answer Searchers’ Questions?

    … I still remember the days when you had to go to the library or track down the phone number of an expert to get some questions answered. Now you just “ask” Google, visit Q&A sites, or tweet the question, and almost instantly get answers. How well does your online content answer questions that your audience is asking? Your ability…

    Content Marketing Institutein SEO- 8 readers -
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