Building Your Audience

  • LinkedIn Publishing Trends Every Marketer Must Know

    … If you want to get your content noticed, you need to pay more attention to one social network, and I’m not talking about Facebook. LinkedIn has seen explosive growth in the number of articles published on the platform. It also plays an increasingly significant role in content distribution for articles published on other domains. For some topics…

    Content Marketing Institutein Social- 46 readers -
  • How to Use Earned Media to Boost Your SEO

    … crucial to gaining authority for your content efforts and improving your SEO. Earned media is crucial to gaining authority for your #content efforts & improving #SEO. @ginidietrich Click To Tweet Of course, this can’t be done overnight. A strategic earned media program requires consistent efforts to build awareness and relationships…

    Content Marketing Institutein SEO EMail How To's- 46 readers -
  • The Secret Your Website Traffic Might Be Trying to Tell You

    … it may be, “my content is hard to measure” isn’t a good reason to start building your own rogue media arm. During our discussion at Content Marketing World 2016, our B2C roundtable participants came up with one way to examine whether you already have an invisible audience that’s primed for the fourth content model. The audience hiding in your…

    Content Marketing Institute- 23 readers -
  • Using Content Marketing to Drive Customer Delight

    … Your content may sufficiently answer your audience’s questions and help them solve their problems, but how much does it delight them — enough to have a measurable impact? The better the content experience is, the happier your audience will be and the more likely their delight will continue after they buy. They could even become an advocate…

    Content Marketing Institutein Social Content- 19 readers -
  • Make Media Research a Content Priority

    … Most marketers know that having a documented content marketing strategy and understanding one’s audience are vital for success. Where you may fall short, however, is by under-investing in media research — the type of research that will help uncover how you will distribute and promote your content before you create it. That comes from Chad…

    Dawn Papandrea/ Content Marketing Institutein Social Content- 17 readers -
  • 6 Ways Brands Can Leverage Instagram Stories

    … — people working at their desks, a birthday celebration, etc. Give your audience a peek at how your brand does what it does — from people to product. It gives your audience the opportunity to have a deeper connection with your brand. Give your audience at peek at how your brand does what it does to develop a deeper connection says @katairobi…

    Content Marketing Institutein Social- 23 readers -
  • The 4th Reason for Content Marketing: A Profit Center

    … who know, like, and trust your brand, who then convert into customers. As Robert describes it in his workshop, this is simply spending some of your marketing effort in building a group of people who are engaged with your approach but aren’t ready to purchase. When they are — your brand will be top of mind. A great example of this is Brian Clark’s…

    Joe Pulizzi/ Content Marketing Institute- 22 readers -
Get the top posts daily into your mailbox!
More from around the web