Building Your Audience

  • The Secret Your Website Traffic Might Be Trying to Tell You

    … danger. In all these cases, unseen forces can drive insight (I should wear sunscreen) and activity (chasing my scarf through the park). When it comes to content marketing, an unseen message in your website traffic could open a new approach to content. According to the participants in CMI’s recent B2C content marketing roundtable, looking for ways…

    Content Marketing Institute- 11 readers -
  • Using Content Marketing to Drive Customer Delight

    … to the acquisition phase. That same kind of relationship-building content also can be used to delight existing customers. Segment your audience so you can target current customers appropriately and generate or share unique content with them. Some ideas include: Generate special offers based on their customer longevity or total spend (and when appropriate…

    Content Marketing Institutein Social Content- 11 readers -
  • Make Media Research a Content Priority

    … and influencers are doing and connect with them strategically. Doing so will ensure that your best creations won’t fall on deaf ears. This article originally appeared in the August issue of Chief Content Officer. Sign up to receive your free subscription to our bimonthly print magazine. Cover image by Joseph Kalinowski/Content Marketing…

    Dawn Papandrea/ Content Marketing Institutein Social Content- 7 readers -
  • 6 Ways Brands Can Leverage Instagram Stories

    … — people working at their desks, a birthday celebration, etc. Give your audience a peek at how your brand does what it does — from people to product. It gives your audience the opportunity to have a deeper connection with your brand. Give your audience at peek at how your brand does what it does to develop a deeper connection says @katairobi…

    Content Marketing Institutein Social- 15 readers -
  • The 4th Reason for Content Marketing: A Profit Center

    … who know, like, and trust your brand, who then convert into customers. As Robert describes it in his workshop, this is simply spending some of your marketing effort in building a group of people who are engaged with your approach but aren’t ready to purchase. When they are — your brand will be top of mind. A great example of this is Brian Clark’s…

    Joe Pulizzi/ Content Marketing Institute- 14 readers -
  • Does Your Content Answer Searchers’ Questions?

    … to collect and archive these results for content inspiration. Tweet Archivist is one such tool that did the job well. Since I started using Cyfe, I don’t need any additional RSS readers or Tweet archiving: HANDPICKED RELATED CONTENT: Here’s Why Real-Time Marketing Won’t Work (and What Will) 4. Make questions and answers a strategic part of your site…

    Content Marketing Institutein SEO- 9 readers -
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