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… like Keyhole, Tag Sleuth and Sprout Social can help organizations monitor and understand which hashtags are most valuable and which ones need rethinking. While organizations must tread with caution, the benefits of using hashtags must be considered as part of the overall social and digital strategy, especially by those that rely on content as pat…
The rise of digital, and social media in particular, has opened loads of new pathways for brands and consumers to connect, with even more platforms continuing to emerge. But the nature of these new channels has changed the way brands and consumers connect and, therefore, it comes with a whole new set of rules. Luckily, the common denominator is pretty simple: Be human.