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… what you do. But do they know who you are? We typically size someone up in the first 30 seconds. We ask ourselves, “Can I trust this person?” “Do I relate?” We look for visual and audio cues – clothes, body language, manner of speaking, and more – with the goal of connecting. The same goes for your content marketing goals. What impression do you…
Brands on social media are getting super competitive. Who doesn’t want to be associated with the next Ellen-Selfie Oscars phenomena? In 2014, most brands “get it.” They know their audience is on social media and that they need to be on it. The competition is fierce, as more and more content is being produced in attempt to reach the same eyeballs.