• What’s the Impact of a Micro vs. Macro-Influencer Strategies

    … Influencer marketing lies somewhere in between the word-of-mouth colleague that you trust and the paid advertisement you put on a website. Influencers often have great ability to build awareness but range in their ability to actually influence prospects on a purchase decision. While it’s a more deliberate, engaging strategy to reach your core…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Are Selfies and Businesses a Social Media Match Made in Heaven?

    …. As a result, serious business owners should contemplate using selfies. They are powerful social media enticements for attracting new customers and engaging existing ones. Examples of businesses already capitalizing on this trend are Urban Degree Clothing, GoPro and Turkish Airlines, the latter of which created a selfie ad in 2013. The ad went viral…

    AllTwitterin Social Facebook Twitter YouTube- 32 readers -
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