Burt'S Bees

Burt's Bees is an American personal care products subsidiary of Clorox that describes itself as an "Earth friendly, Natural Personal Care Company"making products for personal care, health, beauty, and personal hygiene. As of 2007, they manufactured over 197 products for facial and body skin care, lip care, hair care, baby care, men's grooming, and outdoor remedies distributed in nearly 30,000 retail outlets including grocery stores and drug store chains across the United States, United Kingdom, Ireland, Canada, Hong Kong, and Taiwan from their headquarters in Durham, North Carolina.
Posts about Burt'S Bees
  • Burt’s Bees Enlists Singer-Songwriters To Create Branded Vines

    … Working with Raleigh-based Baldwin& and media agency AKQA, lip balm brand Burt’s Bees teamed with husband-and-wife recording artists Us the Duo to create a series of four lip balm-themed Vine videos to promote the brand to millennials. The Vines will be supported by paid Tweets, targeted by age, lip balm purchases, interests and TV viewing…

    Steve Hall/ Marketing Landin Twitter- 19 readers -
  • How College Ambassadors Can Revamp Your Brand

    … bestseller list after it had already been out for a year. Seamless used brand ambassadors to increase monthly sales on campuses by 320 percent. And Nestlé reps helped increase applications for their engineering and business programs by 64 percent. “You’ve got the sweet spot of all things,” Corradino said. “You’ve got the 18-plus demographic, you’ve got some disposable income, and you’ve got a receptive audience. If you reach these people early on, you can create brand loyalty. It’s a no-brainer.” …

    Jillian Richardson/ The Content Strategistin Content Google How To's YouTube- 19 readers -
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