Business Chains

Chain stores are retail outlets that share a brand and central management, and usually have standardized business methods and practices. Before considered a chain, stores must meet a litmus test; it must have more than 10 units in 2 or more distinct geographies under the same brand and have a central headquarters, otherwise it offers franchise contracts or is publicly traded.([1])These characteristics also apply to chain restaurants and some service-oriented chain businesses. In retail, dining, and many service categories, chain businesses have come to dominate the market in many parts of the world. A franchise retail establishment is one form of chain store.
Posts about Business Chains
  • The 2014 media prediction report card

    … be interested in a Montana resort. “Just about all medium to large business chains that have brick and mortar locations and spend in mobile are using location-based targeting as part of their overall mobile media strategy,” said Ocean Fine, director of agency and strategic partnerships at location data provider Factual. “However, often due to lack…

    Eric Blattberg/ Digiday- 15 readers -
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