Business Challenge

  • How To Use Instagram For Business: A Beginner’s Guide

    … of business. Instagram is now a hub where regular people find (and judge) the visual identity of a business. Without a strong Instagram presence, companies risk being ignored or forgotten, especially among the next generation of consumers. Among American teens, Instagram is actually considered the single most important social network. If you do take…

    Hootsuitein Social How To's- 29 readers -
  • The Dos (and Don’ts) of Asking Employees to Share Your Social Media Updates

    … updates for employee sharing are messages that are genuinely interesting or entertaining or that contain practical, usable information. More than three-quarters of consumers report that social messages directly influence their buying decisions. But businesses without a significant social following can find themselves shouting into a void when they post…

    Hootsuitein Social- 29 readers -
  • How to Drive Value by Empowering Employees on Social Media

    … Social media is no longer a mystery for many businesses. It is expanding across the enterprise, and finding its way to the desks of salespeople, human resources representatives and senior executives. Forward-thinking companies have overcome their confusion and concerns about social media, and are now focused on delivering real value…

    Hootsuitein Social How To's- 18 readers -
  • 4 Things to Do on Social Media While Your Event is Happening

    … media messages happening in real time, such as: Any time someone retweets one of your Tweets When you have a new follower or when someone adds you to a public Twitter list @mentions or direct messages to your social accounts Want more? Learn what to do—and what not to do—the day of your event with The Small Business Guide to Social Media…

    Hootsuitein Social- 14 readers -
  • 3 Digital Leaders Reveal How They Manage Social Media

    … “No one owns social, yet everyone owns it.” That was one insight shared in our recent webinar “Navigating Social: Cutting Through Complexity.” You can watch it here. In the webinar, we asked three experts to share their best tips for structuring teams, enabling employee advocates, and ensuring consistency as more business divisions and partners…

    Hootsuitein Social How To's- 11 readers -
  • Want Secure and Compliant Social Media? It Starts With Education

    … on the right path? Here are three ideas to consider when creating an education program for your business. Create a “license to use” program Put together a program that shows your business stakeholders the benefits and ROI of a social organization. Create a license system that puts the organization through a series of education programs either in-person…

    Hootsuitein Social- 11 readers -
  • How to Create Buyer Personas with Social Media Data

    … Chances are, you’re creating buyer personas for your business even if you’ve never heard the term. It’s all about knowing who your customer is. Whatever product or service your business offers, it solves a problem or addresses a common challenge that exists among a certain group of people: your customers. Once you have a big enough customer base…

    Hootsuitein Social How To's- 26 readers -
  • How to Structure Enterprise Social Media Teams

    … Large companies often ask us: what’s the best way to structure social media teams when you need to support multiple brands, product lines, business divisions and geographies? Do you need a dedicated team for each product line such as watches, clothes, houseware, and camping gear? And what if you work with partners, external agencies…

    Hootsuitein Social How To's- 11 readers -
  • How One Publisher Increased Employee Engagement by 90%

    … Social media adoption can pose many challenges for larger organizations. The more staff you employ, the more time-consuming it is to ensure the digital skill level is on par across all roles and departments. Education publisher Wiley faced an all-too familiar challenge—multiple social accounts with no unified strategy and little inter…

    Hootsuitein How To's- 16 readers -
  • 3 Challenges in Enterprise Social Media (and How to Solve Them)

    … product lines, regions, business divisions, and external partners. In this post, we’ll share some of the most common challenges in enterprise social media we’ve seen… and a few solutions. Get the complete resource These insights come from Manage Complexity: 4 Ways to Simplify Social Media in Large Companies. This white paper is based…

    Hootsuitein Social How To's- 25 readers -
  • Proven Strategies for Amplifying Social Content

    Marketers are always looking for new ways to extend the reach of their marketing campaigns. Social media, and specifically Social Relationship Platforms (SRPs), can help enable organizations to do just this. SRPs are also very effective in creating brand consistency and unified messaging by enabling everyone to distribute content that is on-brand.

    Hootsuite- 8 readers -
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