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Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. My Web Programmer designed this infographic to develop a list of features they believe should be included in every small business website. I’m honestly not so sure it’s limited to small business… I believe medium businesses, large businesses, and e-commerce sites should take a look as well.
… Satisfaction Contact Form – Many people don’t feel comfortable calling and don’t want to send an email, but they will fill out a contact form. Capture as much information as possible, but not too much that they abandon your site. Read: 10 Things Your Agency Missed That Continue to Hurt Your Business Captcha or anti-spam feature – Contact forms…
… to supply a company phone number on certain pages. The only way to know for sure is to go through your website data and identify where your website needs additional trust factors. 4. Awards and Certifications Another effective trust factor is certificates and awards that show you are a respected business with notable achievements. This helps users feel…
… for small business owners is the Business Information Progress Bar. Most of us in the Local SEO niche know exactly what to fill out, but the majority of business owners have no idea how to properly optimize their listing. Google knew that this was a huge point of confusion, so they added the new Progress Bar and included detailed call-outs to help…