Business Intelligence

Business intelligence (BI) is a set of theories, methodologies, architectures, and technologies that transform raw data into meaningful and useful information for business purposes. BI can handle enormous amounts of unstructured data to help identify, develop and otherwise create new opportunities. BI, in simple words, makes interpreting voluminous data friendly. Making use of new opportunities and implementing an effective strategy can provide a competitive market advantage and long-term stability.
Posts about Business Intelligence
  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 17 readers -
  • The 5 Biggest Mistakes in Social Media Monitoring [Podcast]

    … experience. Our podcast conversation delivers more in-depth insights from Eric and Rebecca on the five biggest mistakes in social media monitoring and ways to avoid them in order to improve social media monitoring. In Social Business Journal Volume 8 you’ll also get insights from more than one dozen influencers. This Journal will help you: Monitor…

    Relevancein Social- 22 readers -
  • Interview: Rudy Nadilo on Research and Data Visualization

    … intelligence, marketing research and customer experience management. This convergence of research and visualization allows companies to be visual and clearly show their business model and customer journey through storytelling dashboards and dynamic reporting. This enables clear, interactive information to engage stakeholders and empower decisions…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Lifting the lid of the search box: Excel tips for search marketers

    … The motivational quote encourages us to “think outside the box”… But for once, I want you to think behind the box. Have you ever thought about the cogs, bots, artificial intelligence and other algorithms that are getting in motion every time someone hits the “search” button? The computing forces in motion are staggering and the amount of data…

    State of Digital- 9 readers -
  • What Technologies are C-Level Marketers Investing In?

    …-suite and upper management. The top 3 MarTech categories most likely to be purchased in 2016 are Business Intelligence, Marketing Automation, and Customer Interaction software solutions. It’s fascinating to me that marketers have come to the realization that all aspects of the customer experience are impacting retention, yet…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Identifying your Best and Worst Clients with the Assessment Chart

    … Plan by Mike Michalowicz. I bought the book (Amazon link/main website link) and it became one of my favourites – I also have it as an audiobook and still listen to from time to time. In addition to being filled with great advice covering a variety of topics around business growth, the author has a great writing style and a cracking sense of humour…

    State of Digitalin Paid Search SEO- 12 readers -
  • Is search data the new crystal ball?

    … advertising models will come to fruition. Trajectory marketing, for instance, would consist in geo-targeting consumers based on the location they will be at rather than the location they are, by modelling their current position, their celerity, external factors like traffic, weather conditions, etc. After all, marketing is about seeding the right message to the right audience, at the right time. And that time is in the near future. …

    State of Digitalin Social- 16 readers -
  • 14 Data Visualization Tools to Tell Better Stories with Numbers

    … of data using every format imaginable. It is not a data mining tool or a text analytics tool, but sits in the traditional business intelligence camp, albeit with a rich visual interface. Which of these 14 tools are of interest to you? Do they convince you of the power of data visualization? Would you use them better tell the story of your…

    {grow}- 24 readers -
  • 10 Social Media Marketing Lies And Myths Debunked!

    … a lot more besides. For one thing, it’s an unparalleled channel for customer service, not to mention crowd-sourcing, traffic building, customer relations, sales, business intelligence and identifying brand ambassadors and key influencers. Whatever you do, do not simply dismiss social media marketing as a means only of getting your business…

    Kerry Butters/ GetResponse Blogin Social EMail- 19 readers -
  • 7 Link-Building Predictions for 2015

    … Google and err on the side of caution. Prediction No. 6 Internal linking and navigational links will gain more attention. Businesses will finally get serious about site speed, site structure and mobile-friendly design. Through every algorithm, Google’s made it clear their goal is to provide the best user experience possible and reflect…

    Nicolette Beard/ Raven Blogin SEO- 23 readers -
  • The Year Of Data-Driven Marketing: How To Make It Work For You

    … to sales, thus increasing in the overall ROI of marketing and sales department. A more personalized lead nurture process Customer relationship tools like Marketo and Salesforce allow marketers to collect information about visitors to their company’s website, which lends to a more personalized approach to nurturing leads. For example, if you send targeted…

    Hootsuitein Social EMail How To's- 13 readers -
  • A Proposal To Unmask Hate On Twitter, Without Abandoning Anonymity

    … easily assess that user’s past behavior at a glance? Users could keep their anonymity and social networks wouldn’t have to become arbiters of free speech. All they’d have to do is leverage their own statistical analytics, data mining techniques and business intelligence know-how to call out the bad actors. The same technology used to target promoted…

    Marketing Landin Social Twitter- 17 readers -
  • Top 5 Advertising Predictions For 2015

    … Hard as it is to believe, Christmas trees are being glimpsed on curbs, and Easter decorations are making their way to CVS aisles. As we head into another year of customer insights, business intelligence advances and advertising innovation, here’s our top 5 advertising predictions for 2015. 1. In-house moves beyond the innovators Taking online…

    Nanigans- 15 readers -
  • The 25 Hottest Skills That Got People Hired in 2014

    … in a SlideShare below. In table, it showing SEO/SEM, Social media and online marketing is going to boom in 2015. List of 25 Hottest Skills That Got People Hired in 2014 Statistical analysis and data mining Middleware and integration software Storage systems and management Network and information security SEO/SEM Marketing Business intelligence Mobile…

    Sawaram Suthar/ The Next Scoopin Social SEO- 35 readers -
  • The top fashion brands on YouTube, in 5 charts

    … The fashion industry is not making the most of YouTube. Around 90 percent of fashion brands have a presence on the video-streaming site, according to new research from business intelligence firm L2 and YouTube marketing platform Pixability. That sounds like a lot, but that’s actually a bad look for the fashion world, said Andreas Goeldi, chief…

    Eric Blattberg/ Digidayin Social- 15 readers -
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