Business Intelligence

Business intelligence (BI) is a set of theories, methodologies, architectures, and technologies that transform raw data into meaningful and useful information for business purposes. BI can handle enormous amounts of unstructured data to help identify, develop and otherwise create new opportunities. BI, in simple words, makes interpreting voluminous data friendly. Making use of new opportunities and implementing an effective strategy can provide a competitive market advantage and long-term stability.
Posts about Business Intelligence
  • The 5 Biggest Mistakes in Social Media Monitoring [Podcast]

    …, SVP Global Services, Tracx Another mistake covered in the Journal that we discuss centers on collecting social data without applying it to decision making in the business. Eric says, many organizations look at vanity metrics, like sentiment or reach, as a “barometer of social health.” Businesses need to avoid shallow reporting and review data…

    Relevancein Social- 14 readers -
  • Interview: Rudy Nadilo on Research and Data Visualization

    … Rudy Nadilo is the innovative President of Dapresy North America. Dapresy is a Swedish marketing research technology provider that has made radical improvements in the way market researchers report on data via online dashboards. During his career, Rudy has been a leading force in advancing the marketing research industry by revolutionizing…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Lifting the lid of the search box: Excel tips for search marketers

    … advocacy than to name your beloved pet after a trademark? Or to tattoo the swoosh on your hip or a Harley Davidson eagle on your shoulder? Think outside the (search) box This digression meant to make a point: we can find consumer insights everywhere. You just need to be a bit creative to see them. I remember discovering Bing Ads Intelligence tool…

    State of Digital- 6 readers -
  • What Technologies are C-Level Marketers Investing In?

    …-suite and upper management. The top 3 MarTech categories most likely to be purchased in 2016 are Business Intelligence, Marketing Automation, and Customer Interaction software solutions. It’s fascinating to me that marketers have come to the realization that all aspects of the customer experience are impacting retention, yet…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Identifying your Best and Worst Clients with the Assessment Chart

    … Plan by Mike Michalowicz. I bought the book (Amazon link/main website link) and it became one of my favourites – I also have it as an audiobook and still listen to from time to time. In addition to being filled with great advice covering a variety of topics around business growth, the author has a great writing style and a cracking sense of humour…

    State of Digitalin Paid Search SEO- 8 readers -
  • Is search data the new crystal ball?

    … missing out on a big opportunity to create value for your company and customers. This is about modelling the real world in advertising campaigns with extra rigor and an opportunistic mind set thanks to the accessibility and democratisation of Business Intelligence tools, like PowerMap or Cortana Analytics . Finally, I am convinced that soon enough new…

    State of Digitalin Social- 14 readers -
  • 14 Data Visualization Tools to Tell Better Stories with Numbers

    …. jqPlot produces beautiful line, bar and pie charts. qPlot is an open source project by Chris Leonello. Zing Chart is a JavaScript charting library and feature-rich API set that lets you build interactive Flash or HTML5 charts. It offer over 100 chart types to fit your data. MAPPING Color Brewer was originally designed with federal funding…

    {grow}- 20 readers -
  • 10 Social Media Marketing Lies And Myths Debunked!

    … Folktales, fantasies, fables, falsehoods, fabrications, fictions and fibs – the internet is brimming with many myths and misconceptions on how to worm your way to a meaningful return on investment with your social media marketing campaigns. These fallacies actually manage to travel faster, farther and wider than they do in other industries…

    Kerry Butters/ GetResponse Blogin Social EMail- 16 readers -
  • 7 Link-Building Predictions for 2015

    …, including photos and videos. Use a KML (Keyhole Markup Language) sitemap in addition to your XML and HTML sitemaps. You want to make it as easy as possible for Google to crawl and index those URLs, giving your directory page an edge against websites that don’t have one. Thanks to Mary Bowling, Writer, Search Engine News for the above. Prediction No. 4…

    Nicolette Beard/ Raven Blogin SEO- 20 readers -
  • The Year Of Data-Driven Marketing: How To Make It Work For You

    … on Facebook using gender, age and location parameters for Facebook Ads, instead of marketing to everyone. Cookie tracking also allows you to remarket ads that are more targeted to the people who visits your site. Remarketing allows you to place targeted ads elsewhere on the Internet, in front of an audience that has previously expressed interest in your…

    Hootsuitein Social EMail How To's- 11 readers -
  • A Proposal To Unmask Hate On Twitter, Without Abandoning Anonymity

    … Twitter could do to curb verbal abuse. After all, “Twitter has been fairly agile about tweaking its services and rolling out new features — when it has chosen to do so,” she writes. What could they do to deter hate speech, online bullying and defamation? It’s not an insignificant issue. Wortham notes a Pew Research survey from 2014 that found that 73…

    Marketing Landin Social Twitter- 12 readers -
  • Top 5 Advertising Predictions For 2015

    … companies who have recognized that excellence in digital advertising hinges upon in-house expertise. Here are some noteworthy press mentions over the past year: Ad Age, “AOL’s Bob Lord: Brands’ in-house programmatic teams driving growth” Ad Exchanger, “These tech disruptions will reshape advertising” Wall Street Journal, “Agencies must change…

    Nanigans- 11 readers -
  • The 25 Hottest Skills That Got People Hired in 2014

    … Development Web architecture and development framework Algorithm design Perl/Python/Ruby Data engineering and data warehousing Marketing campaign management Mac, Linux and Unix Systems User interface design Recruiting Digital and online marketing Computer graphic and Animation Economics Java Development Channel Marketing SAP ERP Systems Integrated…

    Sawaram Suthar/ The Next Scoopin Social SEO- 32 readers -
  • The top fashion brands on YouTube, in 5 charts

    … The fashion industry is not making the most of YouTube. Around 90 percent of fashion brands have a presence on the video-streaming site, according to new research from business intelligence firm L2 and YouTube marketing platform Pixability. That sounds like a lot, but that’s actually a bad look for the fashion world, said Andreas Goeldi, chief…

    Eric Blattberg/ Digidayin Social- 13 readers -
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