Business Intelligence

Business intelligence (BI) is a set of theories, methodologies, architectures, and technologies that transform raw data into meaningful and useful information for business purposes. BI can handle enormous amounts of unstructured data to help identify, develop and otherwise create new opportunities. BI, in simple words, makes interpreting voluminous data friendly. Making use of new opportunities and implementing an effective strategy can provide a competitive market advantage and long-term stability.
Posts about Business Intelligence
    • What is Big Data? What Are the Benefits of Big Data?

      The promise of big data is that companies will have far more intelligence at their disposal to make accurate decisions and predictions on how their business is operating. Let’s get some insight into Big Data, what it is, and why we should use it. Big Data is a Great Band It’s not what we’re talking about here, but you might as well listen to a great song while you’re reading about Big Data.

      Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … proactively track conversations and issues and address them before they escalate. They can get more sophisticated while analyzing issue trends, as well as prioritizing issues based on criteria such as social influence. With connected technology, you can make sure you know who your brand influencers are, make sure you are tracking them and, in turn…

    AllTwitterin Social- 21 readers -
  • The 5 Biggest Mistakes in Social Media Monitoring [Podcast]

    … of Social Business Journal Volume 8. Social Media Monitoring Mistakes to Avoid Rebecca and Eric join me to discuss highlights from Social Business Journal, Volume 8: The 5 Biggest Mistakes in Social Media Monitoring. To start things off, we look at the differences between owned and earned media. Owned media is literally content that you “own…

    Relevancein Social- 24 readers -
  • Interview: Rudy Nadilo on Research and Data Visualization

    … to data visualization that enables real-time business decisions. About Dapresy’s Data Visualization and Business Intelligence Platform Dapresy‘s platform enables companies to transform their data into market and customer intelligence to quickly take action. Users can easily create and deploy visually compelling KPI dashboards for visual business…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Lifting the lid of the search box: Excel tips for search marketers

    … The motivational quote encourages us to “think outside the box”… But for once, I want you to think behind the box. Have you ever thought about the cogs, bots, artificial intelligence and other algorithms that are getting in motion every time someone hits the “search” button? The computing forces in motion are staggering and the amount of data…

    State of Digital- 9 readers -
  • What Technologies are C-Level Marketers Investing In?

    …-suite and upper management. The top 3 MarTech categories most likely to be purchased in 2016 are Business Intelligence, Marketing Automation, and Customer Interaction software solutions. It’s fascinating to me that marketers have come to the realization that all aspects of the customer experience are impacting retention, yet…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Identifying your Best and Worst Clients with the Assessment Chart

    … Plan by Mike Michalowicz. I bought the book (Amazon link/main website link) and it became one of my favourites – I also have it as an audiobook and still listen to from time to time. In addition to being filled with great advice covering a variety of topics around business growth, the author has a great writing style and a cracking sense of humour…

    State of Digitalin Paid Search SEO- 12 readers -
  • Is search data the new crystal ball?

    … available data sets to identify further correlations. It can be a small collection of manually curated convention centre calendars which infer future influx of visitors to a city, or richer data sets from Open Data sites around the world . It might take some creative thinking on your part to reveal true insights, but ignoring this resource means…

    State of Digitalin Social- 17 readers -
  • 14 Data Visualization Tools to Tell Better Stories with Numbers

    …. jqPlot produces beautiful line, bar and pie charts. qPlot is an open source project by Chris Leonello. Zing Chart is a JavaScript charting library and feature-rich API set that lets you build interactive Flash or HTML5 charts. It offer over 100 chart types to fit your data. MAPPING Color Brewer was originally designed with federal funding…

    {grow}- 26 readers -
  • 10 Social Media Marketing Lies And Myths Debunked!

    … a lot more besides. For one thing, it’s an unparalleled channel for customer service, not to mention crowd-sourcing, traffic building, customer relations, sales, business intelligence and identifying brand ambassadors and key influencers. Whatever you do, do not simply dismiss social media marketing as a means only of getting your business…

    Kerry Butters/ GetResponse Blogin Social EMail- 19 readers -
  • 7 Link-Building Predictions for 2015

    … months. Prediction No. 1 Marketers will perform more due diligence of a prospect’s link profile. Many marketing agencies pursue new business on a daily basis and may forget that all clients are not created equal. Gathering business intelligence to understand the overall health of a prospect’s website will help your business development team make…

    Nicolette Beard/ Raven Blogin SEO- 23 readers -
  • The Year Of Data-Driven Marketing: How To Make It Work For You

    … You know you need good data to inform your business decisions, but do you know where to find it? If you’re already investing in your social media strategy, you’ve got more valuable business intelligence at your fingertips than you may realize. Using social media data, you can tweak your marketing and sales operations to stay on top of consumer…

    Hootsuitein Social EMail How To's- 13 readers -
  • A Proposal To Unmask Hate On Twitter, Without Abandoning Anonymity

    … easily assess that user’s past behavior at a glance? Users could keep their anonymity and social networks wouldn’t have to become arbiters of free speech. All they’d have to do is leverage their own statistical analytics, data mining techniques and business intelligence know-how to call out the bad actors. The same technology used to target promoted…

    Marketing Landin Social Twitter- 19 readers -
  • Top 5 Advertising Predictions For 2015

    … Hard as it is to believe, Christmas trees are being glimpsed on curbs, and Easter decorations are making their way to CVS aisles. As we head into another year of customer insights, business intelligence advances and advertising innovation, here’s our top 5 advertising predictions for 2015. 1. In-house moves beyond the innovators Taking online…

    Nanigans- 16 readers -
  • The 25 Hottest Skills That Got People Hired in 2014

    … environment, at the same time you will have more opportunities in market. Apart from this LinkedIn also carried out list of skills in several other countries including Australia, Brazil, Canada, France, India, the Netherlands, South Africa, United Arab Emirates, the United Kingdom, and the United States. Each country’s top 25 skills are included…

    Sawaram Suthar/ The Next Scoopin Social SEO- 36 readers -
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