Business Intelligence

Business intelligence (BI) is a set of theories, methodologies, architectures, and technologies that transform raw data into meaningful and useful information for business purposes. BI can handle enormous amounts of unstructured data to help identify, develop and otherwise create new opportunities. BI, in simple words, makes interpreting voluminous data friendly. Making use of new opportunities and implementing an effective strategy can provide a competitive market advantage and long-term stability.
Posts about Business Intelligence
  • What is Big Data? What Are the Benefits of Big Data?

    … The promise of big data is that companies will have far more intelligence at their disposal to make accurate decisions and predictions on how their business is operating. Let’s get some insight into Big Data, what it is, and why we should use it. Big Data is a Great Band It’s not what we’re talking about here, but you might as well listen…

    Douglas Karr/ Marketing Technology Blogin EMail- 44 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 31 readers -
  • The 5 Biggest Mistakes in Social Media Monitoring [Podcast]

    … Rebecca Lombardo, Director of Strategic Services at Tracx, and Eric Berkowitz, SVP, Global Services at Tracx, are the featured guests on this episode. Tracx is a social enterprise platform that helps organizations harness opportunities on the social web by providing brands key insights for business decision making. Tracx is also the sponsor…

    Relevancein Social- 35 readers -
  • Interview: Rudy Nadilo on Research and Data Visualization

    … Rudy Nadilo is the innovative President of Dapresy North America. Dapresy is a Swedish marketing research technology provider that has made radical improvements in the way market researchers report on data via online dashboards. During his career, Rudy has been a leading force in advancing the marketing research industry by revolutionizing…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • Lifting the lid of the search box: Excel tips for search marketers

    … The motivational quote encourages us to “think outside the box”… But for once, I want you to think behind the box. Have you ever thought about the cogs, bots, artificial intelligence and other algorithms that are getting in motion every time someone hits the “search” button? The computing forces in motion are staggering and the amount of data…

    State of Digital- 13 readers -
  • What Technologies are C-Level Marketers Investing In?

    … are to further advance brand relevancy and customer-centricity that will require dramatic improvement for Marketing Technology infrastructure and omni-channel capabilities. Access to advanced analytics to make smarter decisions” is the single greatest barrier to achieve success across the board. Inter-/Intra-department relationship building…

    Douglas Karr/ Marketing Technology Blog- 30 readers -
  • Identifying your Best and Worst Clients with the Assessment Chart

    … Plan by Mike Michalowicz. I bought the book (Amazon link/main website link) and it became one of my favourites – I also have it as an audiobook and still listen to from time to time. In addition to being filled with great advice covering a variety of topics around business growth, the author has a great writing style and a cracking sense of humour…

    State of Digitalin Paid Search SEO- 20 readers -
  • Is search data the new crystal ball?

    … technologies are capable of processing as much data, as frequently and actually make sense of it all. Search was fed on big data, grew with artificial intelligence and, if some say it is not rocket science, it is verging towards science fiction. Brains in a box. Historically search engines were indexing a web of documents to point searchers in the most…

    State of Digitalin Social- 22 readers -
  • 14 Data Visualization Tools to Tell Better Stories with Numbers

    … information in context. Hundreds of tools are now available to chart, create dashboards, and better measure and manage data. They range in sophistication from “drag and drop,” plug-ins and widgets to JavaScript that is likely to involve a web developer; prices range from open source to thousands of dollars per year. Data visualization adds a narrative…

    {grow}- 32 readers -
  • 10 Social Media Marketing Lies And Myths Debunked!

    … a lot more besides. For one thing, it’s an unparalleled channel for customer service, not to mention crowd-sourcing, traffic building, customer relations, sales, business intelligence and identifying brand ambassadors and key influencers. Whatever you do, do not simply dismiss social media marketing as a means only of getting your business…

    Kerry Butters/ GetResponse Blogin Social EMail- 22 readers -
  • 7 Link-Building Predictions for 2015

    … months. Prediction No. 1 Marketers will perform more due diligence of a prospect’s link profile. Many marketing agencies pursue new business on a daily basis and may forget that all clients are not created equal. Gathering business intelligence to understand the overall health of a prospect’s website will help your business development team make…

    Nicolette Beard/ Raven Blogin SEO- 30 readers -
  • The Year Of Data-Driven Marketing: How To Make It Work For You

    … You know you need good data to inform your business decisions, but do you know where to find it? If you’re already investing in your social media strategy, you’ve got more valuable business intelligence at your fingertips than you may realize. Using social media data, you can tweak your marketing and sales operations to stay on top of consumer…

    Hootsuitein Social EMail How To's- 16 readers -
  • A Proposal To Unmask Hate On Twitter, Without Abandoning Anonymity

    … easily assess that user’s past behavior at a glance? Users could keep their anonymity and social networks wouldn’t have to become arbiters of free speech. All they’d have to do is leverage their own statistical analytics, data mining techniques and business intelligence know-how to call out the bad actors. The same technology used to target promoted…

    Marketing Landin Social Twitter- 24 readers -
  • Top 5 Advertising Predictions For 2015

    … or brands will dump them entirely” 2. First-party data takes center stage Advertisers are forecasted to spend $179.5B worldwide on digital marketing this year, and no one can afford to play guessing games with that kind of money. The recent surge in analytics solutions has made it easier than ever for online companies and end advertisers to target…

    Nanigans- 20 readers -
Get the top posts daily into your mailbox!
More from around the web