Business Intelligence

Business intelligence (BI) is a set of theories, methodologies, architectures, and technologies that transform raw data into meaningful and useful information for business purposes. BI can handle enormous amounts of unstructured data to help identify, develop and otherwise create new opportunities. BI, in simple words, makes interpreting voluminous data friendly. Making use of new opportunities and implementing an effective strategy can provide a competitive market advantage and long-term stability.
Posts about Business Intelligence
  • What is Big Data? What Are the Benefits of Big Data?

    … in real-time. The three V’s are volume, velocity and variety with credit to Doug Laney). Companies are combining marketing, sales, customer data, transactional data, social conversations and even external data like stock prices, weather and news to identify correlation and causation statistically valid models to help them make more accurate…

    Douglas Karr/ Marketing Technology Blogin EMail- 34 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 25 readers -
  • The 5 Biggest Mistakes in Social Media Monitoring [Podcast]

    … the need to be prepared to react quickly, and many are also realizing the need for social research in product ideation. Future of Social Media Monitoring and Impact on Business Intelligence Eric noted the shift in consumer preference toward rich media such as images and videos. To adapt, Tracx is investing in new technology for videos and pictures. He…

    Relevancein Social- 28 readers -
  • Interview: Rudy Nadilo on Research and Data Visualization

    … to data visualization that enables real-time business decisions. About Dapresy’s Data Visualization and Business Intelligence Platform Dapresy‘s platform enables companies to transform their data into market and customer intelligence to quickly take action. Users can easily create and deploy visually compelling KPI dashboards for visual business…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • Lifting the lid of the search box: Excel tips for search marketers

    … The motivational quote encourages us to “think outside the box”… But for once, I want you to think behind the box. Have you ever thought about the cogs, bots, artificial intelligence and other algorithms that are getting in motion every time someone hits the “search” button? The computing forces in motion are staggering and the amount of data…

    State of Digital- 10 readers -
  • What Technologies are C-Level Marketers Investing In?

    … are to further advance brand relevancy and customer-centricity that will require dramatic improvement for Marketing Technology infrastructure and omni-channel capabilities. Access to advanced analytics to make smarter decisions” is the single greatest barrier to achieve success across the board. Inter-/Intra-department relationship building…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • Identifying your Best and Worst Clients with the Assessment Chart

    … Plan by Mike Michalowicz. I bought the book (Amazon link/main website link) and it became one of my favourites – I also have it as an audiobook and still listen to from time to time. In addition to being filled with great advice covering a variety of topics around business growth, the author has a great writing style and a cracking sense of humour…

    State of Digitalin Paid Search SEO- 17 readers -
  • Is search data the new crystal ball?

    … advertising models will come to fruition. Trajectory marketing, for instance, would consist in geo-targeting consumers based on the location they will be at rather than the location they are, by modelling their current position, their celerity, external factors like traffic, weather conditions, etc. After all, marketing is about seeding the right message to the right audience, at the right time. And that time is in the near future. …

    State of Digitalin Social- 19 readers -
  • 14 Data Visualization Tools to Tell Better Stories with Numbers

    … and developed at Penn State?—?is really for choosing map colors, and is worth spending some time with if plan to make many more. You can choose your base color and get the codes for the entire palette. Exhibit was developed by MIT. Fully open-source, Exhibit makes it easy to create interactive maps, and other data-based visualizations…

    {grow}- 28 readers -
  • 10 Social Media Marketing Lies And Myths Debunked!

    … a lot more besides. For one thing, it’s an unparalleled channel for customer service, not to mention crowd-sourcing, traffic building, customer relations, sales, business intelligence and identifying brand ambassadors and key influencers. Whatever you do, do not simply dismiss social media marketing as a means only of getting your business…

    Kerry Butters/ GetResponse Blogin Social EMail- 21 readers -
  • 7 Link-Building Predictions for 2015

    …, including photos and videos. Use a KML (Keyhole Markup Language) sitemap in addition to your XML and HTML sitemaps. You want to make it as easy as possible for Google to crawl and index those URLs, giving your directory page an edge against websites that don’t have one. Thanks to Mary Bowling, Writer, Search Engine News for the above. Prediction No. 4…

    Nicolette Beard/ Raven Blogin SEO- 27 readers -
  • The Year Of Data-Driven Marketing: How To Make It Work For You

    … You know you need good data to inform your business decisions, but do you know where to find it? If you’re already investing in your social media strategy, you’ve got more valuable business intelligence at your fingertips than you may realize. Using social media data, you can tweak your marketing and sales operations to stay on top of consumer…

    Hootsuitein Social EMail How To's- 14 readers -
  • A Proposal To Unmask Hate On Twitter, Without Abandoning Anonymity

    … easily assess that user’s past behavior at a glance? Users could keep their anonymity and social networks wouldn’t have to become arbiters of free speech. All they’d have to do is leverage their own statistical analytics, data mining techniques and business intelligence know-how to call out the bad actors. The same technology used to target promoted…

    Marketing Landin Social Twitter- 22 readers -
  • Top 5 Advertising Predictions For 2015

    … Hard as it is to believe, Christmas trees are being glimpsed on curbs, and Easter decorations are making their way to CVS aisles. As we head into another year of customer insights, business intelligence advances and advertising innovation, here’s our top 5 advertising predictions for 2015. 1. In-house moves beyond the innovators Taking online…

    Nanigans- 20 readers -
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