Business Intelligence

Business intelligence (BI) is a set of theories, methodologies, architectures, and technologies that transform raw data into meaningful and useful information for business purposes. BI can handle enormous amounts of unstructured data to help identify, develop and otherwise create new opportunities. BI, in simple words, makes interpreting voluminous data friendly. Making use of new opportunities and implementing an effective strategy can provide a competitive market advantage and long-term stability.
Posts about Business Intelligence
    • 8 Ways Paid to Click Ads Can Grow Your Pest Control Business

      by Robert Clough Create Paid to Click Ads to Generate Passive Revenue It's always a smart idea to bring in any extra revenue you can for your business. We look at paid to click ads that will bring in passive income. Are you looking for better search results, and don't quite know how to coax them out? If you've even glanced in the direction of digital marketing in rec ...

      Search Engine Guidein Paid Search- 10 readers -
  • What is Big Data? What Are the Benefits of Big Data?

    … of their decisions, and make better decisions that reduce costs and increase marketing and sales effectiveness. What Are the Benefits of Big Data? Informatica walks through the risks and opportunities associated with leveraging big data in corporations. Big Data is Timely – 60% of each workday, knowledge workers spend attempting to find and manage data. Big…

    Douglas Karr/ Marketing Technology Blogin EMail- 45 readers -
  • Business Intelligence: Your Key to Success in Stiff Competition

    … In the past, the expense of collecting, storing, and analyzing data meant business intelligence (BI) was available only to large corporations. But technology has changed and increased, namely through widespread internet access and usage. It’s therefore become quite affordable to collect and store big data that’s useful to business decisions…

    Growmapin EMail- 29 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 33 readers -
  • The 5 Biggest Mistakes in Social Media Monitoring [Podcast]

    … Rebecca Lombardo, Director of Strategic Services at Tracx, and Eric Berkowitz, SVP, Global Services at Tracx, are the featured guests on this episode. Tracx is a social enterprise platform that helps organizations harness opportunities on the social web by providing brands key insights for business decision making. Tracx is also the sponsor…

    Relevancein Social- 39 readers -
  • Interview: Rudy Nadilo on Research and Data Visualization

    … to data visualization that enables real-time business decisions. About Dapresy’s Data Visualization and Business Intelligence Platform Dapresy‘s platform enables companies to transform their data into market and customer intelligence to quickly take action. Users can easily create and deploy visually compelling KPI dashboards for visual business…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • Lifting the lid of the search box: Excel tips for search marketers

    … The motivational quote encourages us to “think outside the box”… But for once, I want you to think behind the box. Have you ever thought about the cogs, bots, artificial intelligence and other algorithms that are getting in motion every time someone hits the “search” button? The computing forces in motion are staggering and the amount of data…

    State of Digital- 13 readers -
  • What Technologies are C-Level Marketers Investing In?

    …-suite and upper management. The top 3 MarTech categories most likely to be purchased in 2016 are Business Intelligence, Marketing Automation, and Customer Interaction software solutions. It’s fascinating to me that marketers have come to the realization that all aspects of the customer experience are impacting retention, yet…

    Douglas Karr/ Marketing Technology Blog- 32 readers -
  • Identifying your Best and Worst Clients with the Assessment Chart

    24 February 2016 BY Steve Morgan Estimated reading time: 10 minutes, 7 seconds Whether you’re a solo freelancer or a manager of an agency, client acquisition is so important to get right. You want clients who suit you and your way of working – not just anyone/everyone. After all, we’ve all heard the advice that you can’t be all things to all people… I recently conducted ...

    State of Digital- 20 readers -
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