Business Intelligence

Business intelligence (BI) is a set of theories, methodologies, architectures, and technologies that transform raw data into meaningful and useful information for business purposes. BI can handle enormous amounts of unstructured data to help identify, develop and otherwise create new opportunities. BI, in simple words, makes interpreting voluminous data friendly. Making use of new opportunities and implementing an effective strategy can provide a competitive market advantage and long-term stability.
Posts about Business Intelligence
    • Smarter Marketing With a Data-Driven Technology Stack

      At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business.

      AllTwitterin Social- 14 readers -
  • The 5 Biggest Mistakes in Social Media Monitoring [Podcast]

    … the need to be prepared to react quickly, and many are also realizing the need for social research in product ideation. Future of Social Media Monitoring and Impact on Business Intelligence Eric noted the shift in consumer preference toward rich media such as images and videos. To adapt, Tracx is investing in new technology for videos and pictures. He…

    Relevancein Social- 16 readers -
  • Interview: Rudy Nadilo on Research and Data Visualization

    … packaged goods, advertising, product management and marketing research. Rudy has served as CEO, marketing director, technologist, motivator and turnaround expert, as well as the sales force behind the sales teams where he has been engaged. Here’s our interview with Rudy where we discuss the Research Revolution and introduce Dapresy’s unique approach…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Lifting the lid of the search box: Excel tips for search marketers

    … modelling applied to individuals, digital transformation and the lessons that search engines could give to other businesses… This month, I was keen to be more tactical, and explore a little bit further the capabilities of the beloved Excel when it comes to making sense of large amount of data. Picture that emotion Advertising is all about creating…

    State of Digital- 7 readers -
  • What Technologies are C-Level Marketers Investing In?

    …-suite and upper management. The top 3 MarTech categories most likely to be purchased in 2016 are Business Intelligence, Marketing Automation, and Customer Interaction software solutions. It’s fascinating to me that marketers have come to the realization that all aspects of the customer experience are impacting retention, yet…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Identifying your Best and Worst Clients with the Assessment Chart

    … Plan by Mike Michalowicz. I bought the book (Amazon link/main website link) and it became one of my favourites – I also have it as an audiobook and still listen to from time to time. In addition to being filled with great advice covering a variety of topics around business growth, the author has a great writing style and a cracking sense of humour…

    State of Digitalin Paid Search SEO- 8 readers -
  • Is search data the new crystal ball?

    … missing out on a big opportunity to create value for your company and customers. This is about modelling the real world in advertising campaigns with extra rigor and an opportunistic mind set thanks to the accessibility and democratisation of Business Intelligence tools, like PowerMap or Cortana Analytics . Finally, I am convinced that soon enough new…

    State of Digitalin Social- 15 readers -
  • 14 Data Visualization Tools to Tell Better Stories with Numbers

    … of data using every format imaginable. It is not a data mining tool or a text analytics tool, but sits in the traditional business intelligence camp, albeit with a rich visual interface. Which of these 14 tools are of interest to you? Do they convince you of the power of data visualization? Would you use them better tell the story of your…

    {grow}- 21 readers -
  • 10 Social Media Marketing Lies And Myths Debunked!

    … a lot more besides. For one thing, it’s an unparalleled channel for customer service, not to mention crowd-sourcing, traffic building, customer relations, sales, business intelligence and identifying brand ambassadors and key influencers. Whatever you do, do not simply dismiss social media marketing as a means only of getting your business…

    Kerry Butters/ GetResponse Blogin Social EMail- 18 readers -
  • 7 Link-Building Predictions for 2015

    … months. Prediction No. 1 Marketers will perform more due diligence of a prospect’s link profile. Many marketing agencies pursue new business on a daily basis and may forget that all clients are not created equal. Gathering business intelligence to understand the overall health of a prospect’s website will help your business development team make…

    Nicolette Beard/ Raven Blogin SEO- 21 readers -
  • The Year Of Data-Driven Marketing: How To Make It Work For You

    … to sales, thus increasing in the overall ROI of marketing and sales department. A more personalized lead nurture process Customer relationship tools like Marketo and Salesforce allow marketers to collect information about visitors to their company’s website, which lends to a more personalized approach to nurturing leads. For example, if you send targeted…

    Hootsuitein Social EMail How To's- 12 readers -
  • A Proposal To Unmask Hate On Twitter, Without Abandoning Anonymity

    … easily assess that user’s past behavior at a glance? Users could keep their anonymity and social networks wouldn’t have to become arbiters of free speech. All they’d have to do is leverage their own statistical analytics, data mining techniques and business intelligence know-how to call out the bad actors. The same technology used to target promoted…

    Marketing Landin Social Twitter- 15 readers -
  • Top 5 Advertising Predictions For 2015

    … companies who have recognized that excellence in digital advertising hinges upon in-house expertise. Here are some noteworthy press mentions over the past year: Ad Age, “AOL’s Bob Lord: Brands’ in-house programmatic teams driving growth” Ad Exchanger, “These tech disruptions will reshape advertising” Wall Street Journal, “Agencies must change…

    Nanigans- 12 readers -
  • The 25 Hottest Skills That Got People Hired in 2014

    … in a SlideShare below. In table, it showing SEO/SEM, Social media and online marketing is going to boom in 2015. List of 25 Hottest Skills That Got People Hired in 2014 Statistical analysis and data mining Middleware and integration software Storage systems and management Network and information security SEO/SEM Marketing Business intelligence Mobile…

    Sawaram Suthar/ The Next Scoopin Social SEO- 34 readers -
  • The top fashion brands on YouTube, in 5 charts

    … (Source: L2 / Pixability) Some of the most successful fashion brands, Chanel included, overlap closely with the beauty market (cosmetics, fragrances, hair care and so on). Beauty-focused videos tend to perform better on YouTube than strictly fashion-oriented content, according to L2’s research. “A lot of the most successful brands are the ones…

    Eric Blattberg/ Digidayin Social- 14 readers -
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