Business Matters

Business Matters is a British monthly magazine, specializing in business news for the small and medium enterprises business owner. The magazine was originally founded in London by EMAP with its first issue appeared in February 1987. Following the purchase of the established title by Clearsight Publishing in 2007 (now known as Capital Business Media), the size and the distribution of the title increased and an online version and accompanying website was launched. In 2008, its readership had increased to 147,000 per month.A new issue is released on the first Friday of every month. The magazine itself usually also has separate supplements alongside focusing on specific topics.
Posts about Business Matters
  • An Expert’s Guide to Smart Business Gift Giving

    … practical tips on strategic gift giving: 1. Budget for gift giving as a business expense. Ruhlin recommends setting aside from 2 to 10 percent of net profits for gifts as a necessary selling expense. He also suggests budgeting for a gift at about the same level you would spend to entertain a client with a nice dinner, round of golf or game tickets…

    Jeff B. Copeland/ Dex Media- 9 readers -
  • 5 Big Asks for Your Customers

    … relationship management (CRM) system for a fuller picture of their behavior. Customers expect a trade, however: Their address for messages that will alert them to sales or inform them of useful information. Yes, you should ask for the social-media equivalent to the opt-in, a Facebook Like. But the reality is that Facebook makes it tough for marketing…

    Jeff B. Copeland/ Dex Media- 9 readers -
  • You Need a Site That’s Right for Mobile

    … You Need a Site That’s Right for Mobile October 4, 2016 - Posted by Dex Media Contributor to Business Matters/ Mobile Marketing Websites have to be “adaptive and responsive” to mobile phones today or risk ending up in the cellar for Google search results, warns Joe Walsh, CEO of Dex Media and a veteran of small business marketing. In this video, Joe walks you through the new, mobile reality of online competition. Take a look: Related …

    Dex Media- 9 readers -
  • Up Your Marketing Game at Our Denver Seminar, October 5

    … Up Your Marketing Game at Our Denver Seminar, October 5 September 27, 2016 - Posted by Dex Media Contributor to Business Matters/ Local Marketing The Dex Media Marketing Success Seminar is coming to Denver, October 5th. We’ve helped thousands of small businesses increase their customer base using online marketing. Do you want to join them…

    Dex Media- 8 readers -
  • Got Data? How to Clean Up and Organize a Customer List

    … Got Data? How to Clean Up and Organize a Customer List September 20, 2016 - Posted by Jeff B. Copeland to Business Matters/ CRM/ Local Marketing Is this you? Got one list of customers in your email system. One list in your point-of-sale system. One in your billing system. And maybe one still on your old Rolodex. Or maybe you’re one of the 20…

    Jeff B. Copeland/ Dex Mediain How To's- 7 readers -
  • 6 Questions to Ask Your Website Manager

    … Your website is the ‘hub’ of all marketing channels, campaigns or activities. If it goes down, or isn’t up to standards, it’ll sabotage the rest of your efforts – dragging down ROI in the process. That’s even more challenging when you’re not technical, or don’t how to assess its quality in the first place. But you can use these six questions…

    Brad Smith/ Dex Media- 12 readers -
  • The 6 Powerful Weapons of Influence

    … The 6 Powerful Weapons of Influence September 7, 2016 - Posted by Jeff B. Copeland to Business Matters/ Local Marketing If you haven’t read Prof. Robert Ciardini’s classic 1984 book Influence: The Psychology of Persuasion, but you have visited a used car lot, you’ll recognize his six irresistibly persuasive tactics that could work equally…

    Jeff B. Copeland/ Dex Media- 4 readers -
  • The Most Profitable Small Businesses of the Year

    … The Most Profitable Small Businesses of the Year August 30, 2016 - Posted by Jeff B. Copeland to Business Matters It’s a good year for accountants and real estate agents, says Sageworks, an information company that collects the financials on privately held companies, and runs an annual profit-margins survey of small businesses by industry…

    Jeff B. Copeland/ Dex Media- 11 readers -
  • Millennials Winding Road to Purchase [Map]

    … Millennials Winding Road to Purchase [Map] August 23, 2016 - Posted by Jeff B. Copeland to Business Matters/ CRM/ Social Media Every purchase is a winding road for Millennials, according to this research by Alliance Data, the card services and marketing firm with the actual purchase a relatively minor stop in between the web and mobile phone…

    Jeff B. Copeland/ Dex Mediain Social- 9 readers -
  • Should the Boss Tweet and Post? [Infographic]

    … Should the Boss Tweet and Post? [Infographic] August 16, 2016 - Posted by Jeff B. Copeland to Business Matters/ Social Media Yes, your company should have social media accounts — but should you also be on social media in your role as company CEO? This infographic from ad agency MDG raises some pointed questions to ask before you tweet or post…

    Jeff B. Copeland/ Dex Mediain Social- 6 readers -
  • Your Loyal Customers, Endangered Species

    … Forget customer loyalty, writes consultant Richard R. Shapiro in a new book The Endangered Customer: 8 Steps to Guarantee Repeat Business, we’re in the middle of a “Switching Economy” where customers have so many choices, so easy to find online, that your competitors can poach them at any time with a better deal or especially with better…

    Jeff B. Copeland/ Dex Media- 9 readers -
  • Helping Employees Take Ownership of Customer Service

    … Helping Employees Take Ownership of Customer Service July 17, 2016 - Posted by Reace Smith, APR to Business Matters/ CRM What does it mean to take ownership of customer service? According to Teri Yanovitch, a former trainer for Disney and author of Unleashing Excellence: The Complete Guide to Ultimate Customer Service (Wiley), “Delivering…

    Dex Media- 16 readers -
  • 4 Tips to Create Funny, Shareable Content [Video]

    … 4 Tips to Create Funny, Shareable Content [Video] July 5, 2016 - Posted by Jeff B. Copeland to Business Matters/ Local Marketing/ Social Media Funny stuff gets shared on social media and email – a study of the 10,000 most-shared articles in 2014 found that about a third were humorous. So creating funny stuff for a business website or social…

    Jeff B. Copeland/ Dex Mediain Social- 11 readers -
  • In Troubled Times, How Should Business Respond?

    … In Troubled Times, How Should Business Respond? June 14, 2016 - Posted by Jeff B. Copeland to Business Matters/ Local Marketing Troubled times re-focus all of us on the value of family and community. Whether your business is “charity driven” or “purpose driven” or just plain concerned – what’s the right response? We offer four approaches. 1…

    Jeff B. Copeland/ Dex Mediain How To's- 7 readers -
  • Co-op Advertising: Money on the Table

    … National brands may pay 50% to 100% of your local, online ad campaigns, and may also cover social media, email and web hosting costs. In fact, they set aside a whopping $36 billion a year to shower on local businesses through “co-operative advertising,” according to report in 2015 by Borrell Associates, a well respected local-market research…

    Jeff B. Copeland/ Dex Media- 9 readers -
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