Business Objects

SAP BusinessObjects (a.k.a. BO, BOBJ) is an enterprise software company, specializing in business intelligence (BI). BusinessObjects was acquired in 2007 by German company SAP AG. The company claimed more than 46,000 customers worldwide in its final earnings release prior to being acquired by SAP. Its flagship product is BusinessObjects XI, with components that provide performance management, planning, reporting, query and analysis and enterprise information management. Business Objects also offers consulting and education services to help customers deploy its business intelligence projects.
Posts about Business Objects
  • How Jeff Ogden grew GE revenue by 242% worldwide in 1990

    …? No we did not, They were a business intelligence software company only with a product called Web Intelligence. But how does one sell the Digital Cockpits the customer wants when your company does not sell it? When life gives you lemons, you make lemonade and that’s what I did. Our first deal was GE Capital. I won the deal like I always did…

    Jeff Ogden/ Fearless Competitorin How To's- 11 readers -
  • To Protect Your Sales Margins, Nothing is Free

    … How to Win Big Deals without Giving Away the Store Jeff Ogden of Find New Customers, the nicest company in BtoB marketing today, has lots of sales experience, particularly in the software industry. I worked for Agile Software, Optum Software and Business Objects too. Did you know that this blog was named the Top B2B Blog of 2012 by Buyerzone…

    Jeff Ogden/ Fearless Competitorin Social- 1 readers -
  • Clueless Hiring Managers – Check out this example

    …: When I worked for Business Objects and grew GE by 424% in just 12 months. the person at their biggest competitor said “Jeff, you were the only sales rep in that company that we could never beat – not even once!” Why couldn’t they beat me? I also know social media and I have over 6,100 twitter followers (all real people) and over 45 LinkedIn…

    Jeff Ogden/ Fearless Competitorin Social- 4 readers -
  • 6 questions with the CMO of Salesforce ExactTarget

    … their marketing cloud platform. Can you start with a little about your background and the path that led you to your current position? I’ve worked in software for the last 20 years, and have held senior roles in product, marketing and operations. I’m lucky to have spent nearly a decade each at two super successful companies, Business Objects…

    Scott Brinker/ Chief Marketing Technologist- 18 readers -