Business Objects

SAP BusinessObjects (a.k.a. BO, BOBJ) is an enterprise software company, specializing in business intelligence (BI). BusinessObjects was acquired in 2007 by German company SAP AG. The company claimed more than 46,000 customers worldwide in its final earnings release prior to being acquired by SAP. Its flagship product is BusinessObjects XI, with components that provide performance management, planning, reporting, query and analysis and enterprise information management. Business Objects also offers consulting and education services to help customers deploy its business intelligence projects.
Posts about Business Objects
  • How Jeff Ogden grew GE revenue by 242% worldwide in 1990

    …. However, they failed to look at HOW I ran GE and this man did not last six months. I had a meeting with the sales leadership of Cognos and they told me “I just want you to know that you are the only Business Objects rep on Earth we could never beat. Not even once! My advice for everyone is this: Look at your top performers and emulate their processes…

    Jeff Ogden/ Fearless Competitorin How To's- 23 readers -
  • To Protect Your Sales Margins, Nothing is Free

    … How to Win Big Deals without Giving Away the Store Jeff Ogden of Find New Customers, the nicest company in BtoB marketing today, has lots of sales experience, particularly in the software industry. I worked for Agile Software, Optum Software and Business Objects too. Did you know that this blog was named the Top B2B Blog of 2012 by Buyerzone…

    Jeff Ogden/ Fearless Competitorin Social- 2 readers -
  • Clueless Hiring Managers – Check out this example

    … recommendation too. And I’ve won tons of marketing awards like this one = for the last three years. What do you think? We love comments and those who share on social media? In fact my good friend, Jay Baer once said “Content is fire. Social Media is gasoline.” Well said, Jay! Filed under: Find New Customers, Florida, Hiring Manager, Job seekers…

    Jeff Ogden/ Fearless Competitorin Social- 7 readers -
  • 6 questions with the CMO of Salesforce ExactTarget

    … team to how marketers can keep up with the rapid pace of change in marketing technology. But two topics that I found particularly interesting were their new partnership with Omnicom — as major agency holding companies and marketing software vendors increasingly entwine their destinies — and the company’s commitment to a robust ISV community around…

    Scott Brinker/ Chief Marketing Technologist- 21 readers -
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