Business Objects

SAP BusinessObjects (a.k.a. BO, BOBJ) is an enterprise software company, specializing in business intelligence (BI). BusinessObjects was acquired in 2007 by German company SAP AG. The company claimed more than 46,000 customers worldwide in its final earnings release prior to being acquired by SAP. Its flagship product is BusinessObjects XI, with components that provide performance management, planning, reporting, query and analysis and enterprise information management. Business Objects also offers consulting and education services to help customers deploy its business intelligence projects.
Posts about Business Objects
  • How Jeff Ogden grew GE revenue by 242% worldwide in 1990

    … you learn something from it. In about 1989. I got a job with Business Objects (now owned by IBM) in New York City as an Account Executive (sales) My experience in the business intelligence industry was zero, but I worked hard and closed a bunch of deals, including Heineken USA. (How we finished last in a Proof of Concept and won the deal is another…

    Jeff Ogden/ Fearless Competitorin How To's- 18 readers -
  • To Protect Your Sales Margins, Nothing is Free

    … How to Win Big Deals without Giving Away the Store Jeff Ogden of Find New Customers, the nicest company in BtoB marketing today, has lots of sales experience, particularly in the software industry. I worked for Agile Software, Optum Software and Business Objects too. Did you know that this blog was named the Top B2B Blog of 2012 by Buyerzone…

    Jeff Ogden/ Fearless Competitorin Social- 2 readers -
  • Clueless Hiring Managers – Check out this example

    …: When I worked for Business Objects and grew GE by 424% in just 12 months. the person at their biggest competitor said “Jeff, you were the only sales rep in that company that we could never beat – not even once!” Why couldn’t they beat me? I also know social media and I have over 6,100 twitter followers (all real people) and over 45 LinkedIn…

    Jeff Ogden/ Fearless Competitorin Social- 7 readers -
  • 6 questions with the CMO of Salesforce ExactTarget

    … team to how marketers can keep up with the rapid pace of change in marketing technology. But two topics that I found particularly interesting were their new partnership with Omnicom — as major agency holding companies and marketing software vendors increasingly entwine their destinies — and the company’s commitment to a robust ISV community around…

    Scott Brinker/ Chief Marketing Technologist- 21 readers -
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