Business Of Ppc

  • How AI Is Shaping The Future Of PPC – Hero Conf London Takeaways

    … other speakers then followed up with more specific predictions related to the future of mobile, video, and other PPC categories. Based on those speakers’ presentations and predictions, I came to one overarching hypothesis – future consumer expectations of businesses are being molded based on present-day interactions with artificial intelligence (AI…

    PPC Heroin Paid Search How To's- 12 readers -
  • 3 Steps For A Stress-Free Vacation From PPC

    …. Even if it is an unexpected leave, someone should address your departure with your client and let them know the plan during the time you are gone. This leads to the second step. Follow these 3 steps to ensure a stress-free vacation from your PPC accounts. Click To Tweet 2) Create A Plan Put together a structured plan of what will be happening…

    PPC Heroin Paid Search- 7 readers -
  • 4 Tips To Survive An Account Manager Change

    … September 16, 2016 Have you ever received a call or email from your agency that you will be getting a new account manager? The thought could be frightening, especially if you LOVE your current AM. After you take a deep breath and realize life will go on, keep in mind the 4 points outlined below to help you transition. 1) The Agency Knows What…

    PPC Hero- 7 readers -
  • So You Want To Be An Industry Thought Leader? Here’s What To Do

    … September 14, 2016 In any industry, there are people we look up to because we believe they are the best of the best at what they do. These are the people we turn to when industry news breaks or to educate us about how we can be better at our jobs. In short, these industry thought leaders are who we try to emulate. The truth is that it takes…

    Matt Umbro/ PPC Hero- 6 readers -
  • How To Make A Good Account Manager Assignment

    … September 7, 2016 One of my key responsibilities is assigning new accounts to team members. Account manager assignments are the first critical decision made on behalf of an account. Making a good account assignment instills confidence and positively demonstrates to clients an ability to make solid decisions. On the flip side, a poorly conceived…

    Jeff Baum/ PPC Hero- 6 readers -
  • 5 Personal Feelings You Need To Stop Letting Negatively Impact Your PPC Management

    … August 31, 2016 As PPC nerds, we continuously find ways to bring PPC into our daily lives outside of work. We break baseball down into a game of stats and metrics, try to find the quickest path to the goal completion of everyday chores, and even try to guess the CPM of TV ads during an episode of The Walking Dead. In the same way we bring…

    PPC Hero- 11 readers -
  • 3 Questions You Need To Answer Before Beginning Paid Advertising

    … to focus on all metrics all of the time. However, as true as it was before, every business is different. If you are building your sales pipeline, then you would focus on conversions. If you are on online retailer, you would focus on sales. It is also OK to adjust goals as you further flush out your strategy. Final Thoughts Getting started in PPC…

    PPC Hero- 6 readers -
  • 4 Ways Clients Can Better Help Their Agencies

    … August 12, 2016 You have picked the agency you think will take your PPC accounts to a new level. You are ready for the next steps and the excitement is real. How do you make sure you get the most out of the relationship you are starting? By following these 4 tips, you can be confident you are doing everything in your power to be a good client…

    PPC Heroin Affiliate Paid Search- 7 readers -
  • 4 Common Questions Prospects Ask Me During The Sales Process

    … And Bing, What Platform Would You Suggest Testing Next? This is one question I get fairly often and it typically gets answered the deeper we get into conversation. Depending on the type of PPC campaign we’re running (lead generation, ecommerce, etc.) and where their target market lives determines which platform(s) makes the most sense. I typically…

    PPC Heroin Paid Search- 9 readers -
  • Do Standing Desks Really Improve Your Work Experience?

    … July 11, 2016 When I started in Paid Search 4 years ago I was in for a shock. Not because I didn’t know anything about Paid Search (which I didn’t) or that I was working in an office for the first time in my life (I was in outside sales for 18 years). It was all the sitting I was doing. At least 8 hours a day. Don’t get me wrong. I got up…

    PPC Hero- 9 readers -
  • How PPC Provides Competitive Insights To Organizations

    … that PPC provides to an organization. Competitive Insights Leadership teams are acutely concerned about their organization’s chief competitors. Pay-per-click advertising provides specific insights regarding your competitors and how they are behaving in the market. Google has a feature in their interface called ‘Auction Insights’. This feature…

    Jeff Baum/ PPC Heroin Paid Search How To's- 4 readers -
  • Pros And Cons Of Hiring A PPC Agency Or Traditional Agency To Manage Your PPC

    …: From a macro perspective, PPC and SEO are both information retrieval, aka library science. And while one is advertising and one is public relations, in their most basic forms, they’re both website traffic. And, because the results for both PPC and SEO are intermingled on the page, the client feels they need an agency that can manage and understand…

    PPC Heroin Paid Search- 5 readers -
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