Business Of Ppc

    • 3 Steps For A Stress-Free Vacation From PPC

      October 14, 2016 You work hard and don’t often miss work. Sometimes you need a vacation or time off for whatever reason. Wouldn’t it be nice to know that when you are away the person watching your account is taking care of it just like you would? They would have everything they need to make decisions for the best of the account.

      PPC Heroin Paid Search- 7 readers -
  • 4 Tips To Survive An Account Manager Change

    … September 16, 2016 Have you ever received a call or email from your agency that you will be getting a new account manager? The thought could be frightening, especially if you LOVE your current AM. After you take a deep breath and realize life will go on, keep in mind the 4 points outlined below to help you transition. 1) The Agency Knows What…

    PPC Hero- 6 readers -
  • So You Want To Be An Industry Thought Leader? Here’s What To Do

    … September 14, 2016 In any industry, there are people we look up to because we believe they are the best of the best at what they do. These are the people we turn to when industry news breaks or to educate us about how we can be better at our jobs. In short, these industry thought leaders are who we try to emulate. The truth is that it takes…

    Matt Umbro/ PPC Hero- 6 readers -
  • How To Make A Good Account Manager Assignment

    … and ascribe to is called ‘capacity and best fit.’ Capacity is important because assigning new work to someone who can’t take it on will lead to failure. Best fit is important because account management is about building relationships with clients. I’ve witnessed numerous instances where a highly skilled account manager is unable to ‘click…

    Jeff Baum/ PPC Hero- 5 readers -
  • 5 Personal Feelings You Need To Stop Letting Negatively Impact Your PPC Management

    … August 31, 2016 As PPC nerds, we continuously find ways to bring PPC into our daily lives outside of work. We break baseball down into a game of stats and metrics, try to find the quickest path to the goal completion of everyday chores, and even try to guess the CPM of TV ads during an episode of The Walking Dead. In the same way we bring…

    PPC Hero- 10 readers -
  • 3 Questions You Need To Answer Before Beginning Paid Advertising

    … August 25, 2016 So you’ve you decided you want to start PPC advertising, but now you are asking, “Where do I start?” 3 of the most common questions you should ask are: Where should I advertise? How much should I spend? What should my goals be? We will discuss these questions and hopefully give you some answers to help you get started. 1…

    PPC Hero- 5 readers -
  • 4 Ways Clients Can Better Help Their Agencies

    … August 12, 2016 You have picked the agency you think will take your PPC accounts to a new level. You are ready for the next steps and the excitement is real. How do you make sure you get the most out of the relationship you are starting? By following these 4 tips, you can be confident you are doing everything in your power to be a good client…

    PPC Heroin Affiliate Paid Search- 6 readers -
  • 4 Common Questions Prospects Ask Me During The Sales Process

    … And Bing, What Platform Would You Suggest Testing Next? This is one question I get fairly often and it typically gets answered the deeper we get into conversation. Depending on the type of PPC campaign we’re running (lead generation, ecommerce, etc.) and where their target market lives determines which platform(s) makes the most sense. I typically…

    PPC Heroin Paid Search- 9 readers -
  • Do Standing Desks Really Improve Your Work Experience?

    … standing in front of her desk. A cardboard box elevating her laptop to what seemed like an awkward position. Carrie was standing. She was standing almost all day. This sight seemed amazing to me but I thought it would be too difficult to stand and to fully concentrate and do my work but Carrie pushed on. She stood solo in the office for quite some…

    PPC Hero- 8 readers -
  • How PPC Provides Competitive Insights To Organizations

    The problem many marketing managers experience when making the case for paid search is proving sufficient value and potential return for a business. Pay-per-click advertising is very technical and, therefore, easy to become lost “in the weeds” at the expense of educating leadership on its strategic benefits. Here is one strategic benefit that PPC provides to an organization.

    Jeff Baum/ PPC Hero- 4 readers -
  • Pros And Cons Of Hiring A PPC Agency Or Traditional Agency To Manage Your PPC

    … that prospects are looking for when they want a generalist is actually a business consultant, someone who is trained in the art of business and management consulting and has a good financial background to help you make and think through those decisions. Client Request – “I Want Somebody Who Can Manage Both My PPC and SEO Because They’re Both Search” Pros…

    PPC Heroin Paid Search- 5 readers -
  • How To Transition Between PPC Managers

    … to this transition and a lack of attention. Give them lots of extra attention so they don’t feel abandoned. Also, outline the reasons for the poor performance, so they truly understand where your focus is and that you have a plan. Read more in the full white paper: How To Transition Between PPC Managers Be Supportive After the new account manager has…

    Hayley Cummings/ PPC Heroin Paid Search How To's- 4 readers -
  • How To Transition Between PPC Managers [New Whitepaper!]

    … While transitioning between account managers can be stressful and sometimes unplanned, it can also be an opportunity to reinforce your relationship with the client and breathe new life into an account. This whitepaper outlines how can you be prepared, what steps you can take for a smoother transition, and how to keep all parties on the same…

    Jamie Newton/ PPC Heroin Paid Search How To's- 3 readers -
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