Business Relationships

    • Three strategies to take the heat out of customer conflict

      By Mars Dorian, {grow} Contributing Columnist It’s an uncomfortable topic most of us never want to face, but let’s be real. Working with clients may eventually run you into trouble. We are unique individuals and carry different ideas, and when we don’t communicate them effectively, verbal crossfire ensues.

      {grow}- 18 readers -
    • The True Meaning of Hustle

      By Mark Schaefer When I was 14 years old I needed a job. I needed a job because I needed money. My family didn’t have the money to buy me a bike and I needed transportation. I wanted to buy a stereo system (records!) … and I had recently discovered girls. So I needed to find some money. Through my years of prepubescence, I had done everything I could to earn money from the o ...

      {grow}- 16 readers -
  • Three ideas to end the social media poison

    … of nightmares. But as the Chinese symbol for crisis consists of “danger” and “opportunity,” we can use these uncertain times to help our online businesses and others in the process. I’ve listed three tips to make 2017 our best (online) year ever, despite the ever-present poison. 1) Guard your attention I recently talked to a friend who had previously toiled…

    {grow}in Social- 9 readers -
  • Finding the right “authenticity level” for your brand

    …, no smiling face. The blog posts were written in a clinical style that made me wonder if a human was involved at all. The headlines left me cold. “Marketing automation mistakes.” “New research is here.” “A social media development.” Who would want to read that? The world doesn’t need another post entitled “Common Twitter mistakes.” However, I would…

    {grow}- 16 readers -
  • What it’s like to be hugged by a brand. Literally.

    … By Mark Schaefer Last week I was hugged by a brand. I’m serious — a literal, physical hug. I’ll tell you more about this unexpected embrace, but before I do, I need to explain why this gesture was so important to me, and why it should be important to you, too. P2P Since the first edition of The Tao of Twitter (2011), I’ve been writing…

    {grow}- 11 readers -
  • Three drastic marketing changes ahead for 2017

    … mildewed. Blame the content shock, but there’s simply too much great work in nearly every niche for you to stand out. You have to be exceptional and extreme, but that’s hard to pull off if you’re an even-tempered human. Thankfully, it’s not all doom & gloom. During the past two years, I’ve witnessed something fascinating: Friends recommended my…

    {grow}in Social- 11 readers -
  • A Day to remember our heroes

    … reasons. But he personally stayed in the battle area and down loaded so many man to safety and saved many, many lives. He is undoubted a true American hero to all. What do you think? Have those in your family served in the Army, Navy, Coast Card or Air Force? If so, thanks to each and every one of you. Love your comments here on your personal experiences. Filed under: Business relationships, Leadership Lessons…

    Jeff Ogden/ Fearless Competitor- 14 readers -
  • Being an Empathic Marketer in an Automated World

    … By Jeffrey Slater, {grow} Community Member Does your marketing automation need a hug? I’ve been wondering about this and today will offer some tips to create marketing empathy in an automated world. During my 30-plus-year marketing career, I have had the privilege to meet and work with many great marketers. Some are well-known personalities…

    {grow}- 5 readers -
  • 5 questions you should ask yourself every day before bed

    …-employer (if you think that’s a mouthful, wait until you see the German version). This ‘new’ caste of people are ones who use only a computer to conduct online business around the world and defy the regular schedule. With no physical boss breathing down my neck, my days drifted away from the daily, humane 9-to-5 routine and morphed into a mess…

    {grow}- 12 readers -
  • The One Thing That’s Better Than Knowing Your Customers

    … and really understand what it’s like to buy from you. And don’t even get me started on listening to customers. I read at least one negative social post a day complaining about customer experience. Sprout Social’s 2016 Q3 Social Index states: 41% of people will unfollow a brand that doesn’t share relevant information. But most brands continue…

    {grow}in EMail- 16 readers -
  • The Book that Saved my Life

    … on your face like you don’t have a care in the world.” I’m healthy and well know, smarts and strong. I still have some effects but I’m in great shape and content. That book saved my life. I hope it helps you too. Have you a story like this? Filed under: Accident, BtoB Marketing, Business relationships…

    Jeff Ogden/ Fearless Competitor- 10 readers -
  • The Art of Digital Marketing

    … computers. But what is lost and so important is story telling which is the key to marketing today. He shares the critical importance of telling good stories. “Marketing is the very human practice of telling stories.” In my opinion, Seth is very right. What do you think? Love your comments. Get IBM to link to my site too please. Filed under: b2b lead generation companies, BtoB Marketing, Business Marketing Association, Business relationships, Business Strategy…

    Jeff Ogden/ Fearless Competitor- 15 readers -
  • Collaborative Link Building: Tips and Tools for Working Better with Clients

    … worked with love the idea of a collaborative approach – but getting them on-board with actually following-through and ‘doing their bit’ once the work starts can be really challenging. That’s where educating them at this stage is absolutely crucial for a good working relationship. Explain the approach as clearly as possible – You don’t want the client…

    State of Digitalin SEO- 8 readers -
  • Five ideas: Constructive engagement in destructive times

    … had always believed knowing as much as possible was the way to go, but there’s ‘wrong’ information. Most news businesses around the world depend on selling advertising space, and to achieve that, they need the most eyeballs. Which means they produce emotionally stirring snippets that hook the consumer without enlightening him. Good for them, bad…

    {grow}- 11 readers -
  • Should your content generate leads or relationships?

    … of authority through my content. This relationship approach has generated 100 percent of my business revenue for eight years. The implications for your content strategy Hubspot recently published an exhaustive analysis of how content quality and publishing rate affects their page views, leads and subscribers. It’s a complex article with more than…

    {grow}in Content- 18 readers -
  • Looking for a job? Here are 8 reasons you need to blog

    … you think? How has blogging helped you in your professional life? The post Looking for a job? Here are 8 reasons you need to blog appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Comments I love the idea of extending the interview by directing the ... by Miriam Libove By: Week Five: Naomi Timperley – Being…

    {grow}- 11 readers -
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