Business Relationships

    • Social media engagement is a lousy metric

      By Mark Schaefer Thank you for your social media engagement through your generous tweets, blog comments, and likes. I have just one question: Why aren’t you hiring me? Let me unpack this unusual question … I’ve been creating content consistently for nearly 10 years and have built an amazing community that has generated 60,000 blog comments and hundreds of thousands of likes ...

      {grow}in Social- 19 readers -
    • Four ways I fight for freedom and digital citizenship in the era of fake news

      By Anitha Aswath {grow} Community Member Freedom is a core human value. It is sacred and pristine. But how do we preserve this in a world of fake news, bullying, hate, and all that comes with the constant hum and buzz of social media? Two weeks ago, Germany passed a new law that requires companies to delete illegal, racist, fake news, and slanderous posts on social media or ...

      {grow}- 14 readers -
  • The world is flat, if we let businesses keep it that way

    … By Mark Schaefer Every few years, I find a business book that upends my way of thinking. One of those events occurred in 2005 when I picked up The World is Flat by economist and columnist Thomas Friedman. The book envisioned a world where businesses — not governments or politicians — would help create a safer and more predictable world…

    {grow}- 20 readers -
  • A Simple Rule for How Brands Should Work with Influencers: Attention Retention

    … called “nuance.” But if an organization wants to capitalize, they must be more nuanced in their understanding of new trends than what the blogosphere would have us believe. And today, the business blogosphere would have us believe that influencer marketing is all about that old addicting drug brands so crave: reach. But believe you me…

    {grow}in How To's- 18 readers -
  • Three ways to turn client email into new business value

    … By Mars Dorian, {grow} Contributing Columnist A few weeks ago, a disgruntled online biz owner shared his frustrations with me. As a German, he wanted to expand his services to the American market and faced difficulties dealing with US clients via email. He blamed “cultural differences,” I told him to stop crying and ordered him to get better…

    {grow}in EMail- 17 readers -
  • On Growing Your Business: 3 Key Ways to Learn from Successful Entrepreneurs

    … On Growing Your Business: 3 Key Ways to Learn from Successful Entrepreneurs April 18, 2017 By Dana Davis Leave a Comment People who say they have nothing left to learn are foolish, to say the least. Actually, the most successful businessmen and women understand that every day of their lives is a learning experience. They know that the only…

    Dana Davis/ Growmap- 20 readers -
  • 3 Little-Known Ways to Use Content Marketing for Client Education

    … of psychographics. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. The post 3 Little-Known Ways to Use Content Marketing for Client Education appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Content- 19 readers -
  • Content monetization, brocial media, and the role of love in business

    … blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event…

    {grow}in Content- 33 readers -
  • When Social Media Piranhas Strike

    … and energy into coming after you. So why give them a reason to do it? Role Model, Icon, Celebrity = Influencer Whatever you want to call them, an influencer is a good person to know. They are even better for helping your business or personal brand (influencer marketing as Mark talks about). If they like or know you well enough, they may even promote…

    {grow}in Social- 13 readers -
  • 3 Important relationship lessons I’ve learned from offline businesses

    … By Mars Dorian, {grow} Contributing Columnist Sometimes the best online marketing advice comes from the offline world. You know, that strange, physical realm inhabited by carbon-based lifeforms that occasionally look up from their square-shaped magic boxes. In this post, I want to reveal the top three relationship lessons I’ve learned from my…

    {grow}- 22 readers -
  • Three ideas to end the social media poison

    … By Mars Dorian, {grow} Contributing Columnist Divisive politics span across the globe, robotization threatens to replace millions of workers, geo-conflicts throw people at each other. The future seems so uncertain. The present seems so … harsh. Flipping through your favorite news channels is starting to look like the billboard chart…

    {grow}in Social- 20 readers -
  • The True Meaning of Hustle

    …. The problem with hustle Most business success throughout all of history comes from solving problems for another person. I think that key idea is missing in a lot of the social media mantras today. The gurus say success starts with passion and following your dream. Suffocate everything else and approach life with a single-minded selfishness. I disagree…

    {grow}- 23 readers -
  • Three strategies to take the heat out of customer conflict

    … conflict, so I want to share the tips I’ve learned from my battles. 1) Work on a common goal and repeat it You can save most client relationships from going southern sour by setting up a good agreement which clarifies your mutual goals. I start this process by asking specific questions: What do you expect from me? What do you like about my art…

    {grow}- 25 readers -
  • Finding the right “authenticity level” for your brand

    … test and trying an assortment of medications, diets and health programs in an effort to control her symptoms. Through ChonicBabe, she reveals the travails of her daily life to teach other young women how to live with confidence, have a successful career, and nurture lifelong relationships. Her personal brand has now become her full-time business…

    {grow}- 20 readers -
  • What it’s like to be hugged by a brand. Literally.

    … Burdett’s fine Marketing Book podcast, the legendary Philip Kotler described the importance of P2P in his new book Marketing 4.0: Moving from Traditional to Digital: “What we’re missing as consumers is high touch. We’re missing the satisfaction of real relationships and knowing that other people care. “This is especially pertinent to retailing. If I face…

    {grow}- 15 readers -
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