Business Relationships

    • 5 questions you should ask yourself every day before bed

      By Mars Dorian, {grow} Contributing Columnist I’m a vampire. No, not the solar-phobic Transylvanian bloodsucker with his campy cape, but the graveyard worker who spends all night hitting the keyboard and dropping into bed when the first sun rays sneak through my curtains. You see, I’m what the German government now calls the digital solo-self-employer (if you think that’s a ...

      {grow}- 9 readers -
    • The One Thing That’s Better Than Knowing Your Customers

      Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. However, there’s one thing that is even better than knowing your customers. And I’m going to tell you exactly what that is.

      {grow}in EMail- 11 readers -
    • The Book that Saved my Life

      Over two years ago, I was working for Best Buy in the computer department. Someone wanted to buy a monitor, and we had none on the floor. So go to the warehouse in the back, bring in 6 or so to restock the floor and sell one. One problem, the unstored inventory blocked the path to the ladder to take it down from the high shelf.

      Jeff Ogden/ Fearless Competitor- 7 readers -
  • The Art of Digital Marketing

    … computers. But what is lost and so important is story telling which is the key to marketing today. He shares the critical importance of telling good stories. “Marketing is the very human practice of telling stories.” In my opinion, Seth is very right. What do you think? Love your comments. Get IBM to link to my site too please. Filed under: b2b lead generation companies, BtoB Marketing, Business Marketing Association, Business relationships, Business Strategy…

    Jeff Ogden/ Fearless Competitor- 9 readers -
  • Collaborative Link Building: Tips and Tools for Working Better with Clients

    …, Google My Business optimisation, etc.), inbound link building – as Jono talks about in his post – is certainly the most challenging piece of the SEO puzzle. Whether you’re working with a small business and reporting directly to the business owner, or working with a larger company with a dedicated marketing department, there are different tools…

    State of Digitalin SEO- 5 readers -
  • Five ideas: Constructive engagement in destructive times

    … had always believed knowing as much as possible was the way to go, but there’s ‘wrong’ information. Most news businesses around the world depend on selling advertising space, and to achieve that, they need the most eyeballs. Which means they produce emotionally stirring snippets that hook the consumer without enlightening him. Good for them, bad…

    {grow}- 8 readers -
  • Should your content generate leads or relationships?

    … with our social media and content strategy. Can you work with us? The email was from an executive with Adidas and it resulted in one of the biggest consulting contracts of my career. I didn’t have to fill out any paperwork to provide a quote. I didn’t have to compete with other agencies. They just wanted me, because through my content they felt…

    {grow}in Content- 13 readers -
  • Looking for a job? Here are 8 reasons you need to blog

    … you think? How has blogging helped you in your professional life? The post Looking for a job? Here are 8 reasons you need to blog appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Comments I love the idea of extending the interview by directing the ... by Miriam Libove By: Week Five: Naomi Timperley – Being…

    {grow}- 7 readers -
  • The stress of authenticity and other reasons social media is exhausting

    … to ourselves? Admission #3: Social media is exhausting and I’m pooped Admittedly, I’m a perfectionist. This can be good for business, but also very, very bad. Online, there is a colossal amount of pressure to be perfectly perfect. This ties into #1 and #2, but having to be “on” 24/7 is quite draining. Being away from responding on Twitter…

    {grow}in Social- 10 readers -
  • Pulling our pants down: Personal branding with Chris Brogan

    … this fact than Chris Brogan. I had the pleasure of having an amazing conversation with Chris about the current state of personal branding on the web. You will not want to miss this, but to tantalize you, here are a few highlights of the conversation: The philosophy of giving everything away and the power of never holding back. “A hundred percent…

    {grow}- 5 readers -
  • 3 Social media lessons I learned from my painful hospital stay

    …: “Do you want to work with me or are you a &§$% spammer?” Mad Mars going full reply rage. Instead, I breathed in and remembered my new credo. I wrote “thanks for the offer, but I have enough jackets as of now.” and went back into the business talk. Who knows? Maybe he still wants to work with me and thought that pitching some of his survival…

    {grow}in Social- 5 readers -
  • Demanding Clients: How Far Should You Let Them Go?

    … and managed for you. We wish Dad would let us be the parent and manage Facebook content and ads, but Dad doesn’t want to give up control. There’s no use trying to educate Dad; he’s been in business longer, knows more, and really likes to stick it to us when we’re “bad.” As my grandma would say, “he needs a spanking all the way to town…

    {grow}in How To's- 6 readers -
  • Martin Lindstrom on instinct and competitive advantage

    …, or a British housewife reading The Sun. The founder of IKEA was no different. You’d find the enigmatic Ingvar Kamprad running cash registers in his stores. Why? Because he was determined to understand not just what people buy, but also why. Sitting at the checkout stand let him interact with customers, one at a time. “There is only one boss…

    {grow}- 7 readers -
  • On Twitter’s birthday: How Twitter changed my life

    … Ten years ago today, Jack Dorsey sent out the first tweet. Twitter was nearly an afterthought in those early days, an outcropping from a video service Dorsey had a hand in starting. Despite protests from investors, the company launched officially July 15, 2006. Still, I like to think of this day as the “real” birth of the service…

    {grow}in Social Twitter How To's- 7 readers -
  • 5 Ways to keep up with the avalanche of online customer feedback

    … frequently require them to then call you to actually accomplish anything, you are doubling your workload. That scenario still has benefits, though. You are impacting customer advocacy, and the very public nature of your participation matters. You are also gleaning insights to make your business better, and differentiating your business from…

    {grow}in EMail- 12 readers -
  • 3 Unusual networking lessons I’ve learned from improv

    … Tiger got abnormal results. Meow. I took his advice to heart and looked for ‘unusual’ methods to boost my networking skills. Inhaling blog posts and how-to books wasn’t enough, so I asked my folks in town. An American friend swooned over a guy from San Francisco who had once been working for Cirque de Soleil. She said the man was a creative…

    {grow}- 8 readers -
  • Marketing: New architects of the customer experience?

    … usually use this space to promote individuals, companies or products but I would be remiss as your friend and as an educator if I didn’t point out a wonderful new book by Brian Solis: X: The Experience When Business Meets Design.This is a unique book packed with unusual and thought-provoking perspectives on “the tangle.” I’m not getting paid…

    {grow}- 14 readers -
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