Business Relationships

    • 7 Tips for Attracting Consumers to Your Small Business

      If you’re a business owner who is just starting out, you might not have the big advertising bucks to spend on attracting consumers and staying ahead of the competition. But while TV and radio marketing can help grow your customer base, there are other steps you can take to attract a devoted following. Here are seven tips that will help you capture the attention of consumers.

      Dana Davis/ Growmap- 15 readers -
    • Mental toughness, personal crisis, and the role of grit in your success

      By Mark Schaefer I was about to facilitate a new workshop to a group of Chief Marketing Officers. I rarely get nervous, but I have to admit I was little concerned about this one. The participants included the CMOs of many well-known brands like the NBA, Subway, and Citi Bank. Moments before I walked into the conference room, I received a text message with news I was dreading.

      {grow}- 9 readers -
  • A significant content insight if you’re marketing personal services

    … By Mark Schaefer I recently helped an HR company with a sticky business problem. They were following the “best practices” of content marketing — answering questions, publishing consistently, sharing on social networks — but nothing was happening. In fact their business was in a tailspin. As I reviewed their situation, here are some…

    {grow}- 21 readers -
  • The relational power of Facebook for business networking

    … By Mark Schaefer Is Facebook the most effective business tool on the planet? Normally social media + business means “LinkedIn,” but today I want to give you something to think about in terms of Facebook’s role in building business relationships. The cusp of a crisis I have a friend who is a plant manager for a large manufacturing facility…

    {grow}in Social- 15 readers -
  • Don’t Review Your Employer on Glassdoor Until You Read This!

    … will be published out of context or wind up in a federal investigator’s file. So dish. Just do it in private! Kerry O’Shea Gorgone is a writer, lawyer, speaker and educator. She’s also Director of Product Strategy, Training, at MarketingProfs. Kerry hosts the weekly Marketing Smarts podcast. Find Kerry on Twitter. Illustration marked safe for re-use by The post Don’t Review Your Employer on Glassdoor Until You Read This! appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social- 21 readers -
  • Four ways I fight for freedom and digital citizenship in the era of fake news

    … and leadership roles. The decision to be in both was my own. As an individual contributor, I observed and learned from some of the very best (and the worst). As a leader, I worked hard to keep my team and our business at the forefront of everything we did. I learned to lead with love and compassion. The many mistakes I made taught me to be humble…

    {grow}- 18 readers -
  • Social media engagement is a lousy metric

    … me for a speech, workshop, or consulting engagement, I’ve never heard of the person before. Doesn’t that seem weird? All that time, all that content, all that engagement, and I’ve never heard of the people who become my biggest customers. To be clear, nearly everyone who hires me is a fan of some form of my content — this blog, The Marketing…

    {grow}in Social- 19 readers -
  • The world is flat, if we let businesses keep it that way

    … By Mark Schaefer Every few years, I find a business book that upends my way of thinking. One of those events occurred in 2005 when I picked up The World is Flat by economist and columnist Thomas Friedman. The book envisioned a world where businesses — not governments or politicians — would help create a safer and more predictable world…

    {grow}- 22 readers -
  • Three proven tips on finding niche markets hungry for your work

    … your new (unknown) product, it helps to compare it to other works in the niche so potential customers get a basic idea. Once you’re more established, you can drop that marketing ‘crutch’. I started with a low price point ($2.99) to entice new readers to check it out. The lower the price point, the smaller the investment (risk) for a new reader. I…

    {grow}- 12 readers -
  • A Simple Rule for How Brands Should Work with Influencers: Attention Retention

    … By Jay Acunzo, {grow} Community Member TL;DR—Influencer marketing is a big and growing trend, but few organizations are reaping the biggest possible rewards of the approach. Let’s reset our thinking, so we can improve our results. When a new trend starts careening towards ubiquity, the pundits beat their blogs for blood—declaring victors…

    {grow}in How To's- 20 readers -
  • Three ways to turn client email into new business value

    … clients stand out online and reach their customers. You can find his homebase at and connect with him on Twitter @marsdorian Original illustration by the author. The post Three ways to turn client email into new business value appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in EMail- 18 readers -
  • On Growing Your Business: 3 Key Ways to Learn from Successful Entrepreneurs

    … On Growing Your Business: 3 Key Ways to Learn from Successful Entrepreneurs April 18, 2017 By Dana Davis Leave a Comment People who say they have nothing left to learn are foolish, to say the least. Actually, the most successful businessmen and women understand that every day of their lives is a learning experience. They know that the only…

    Dana Davis/ Growmap- 23 readers -
  • 3 Little-Known Ways to Use Content Marketing for Client Education

    … By Brooke B. Sellas, {grow} Contributing Columnist Working in marketing means there are lots of moments for client education. “What does ‘CPC’ mean? I want 10,000 new followers this month! Why aren’t people seeing or interacting with my Facebook posts? We should delete that negative review!” Exasperated yet? I’m here to challenge you…

    {grow}in Content- 19 readers -
  • Content monetization, brocial media, and the role of love in business

    … into the Navy Seals than you have becoming Gary V. He is a singular case study. He’s Zappos personified. You don’t have to be famous to be successful. When I walk down the streets of New York, nobody knows me. But I am perfectly happy. I’m getting calls for business and consulting gigs, and workshops. My books are selling well, all over the world…

    {grow}in Content- 35 readers -
  • When Social Media Piranhas Strike

    … and energy into coming after you. So why give them a reason to do it? Role Model, Icon, Celebrity = Influencer Whatever you want to call them, an influencer is a good person to know. They are even better for helping your business or personal brand (influencer marketing as Mark talks about). If they like or know you well enough, they may even promote…

    {grow}in Social- 13 readers -
  • 3 Important relationship lessons I’ve learned from offline businesses

    … By Mars Dorian, {grow} Contributing Columnist Sometimes the best online marketing advice comes from the offline world. You know, that strange, physical realm inhabited by carbon-based lifeforms that occasionally look up from their square-shaped magic boxes. In this post, I want to reveal the top three relationship lessons I’ve learned from my…

    {grow}- 22 readers -
  • Three ideas to end the social media poison

    … By Mars Dorian, {grow} Contributing Columnist Divisive politics span across the globe, robotization threatens to replace millions of workers, geo-conflicts throw people at each other. The future seems so uncertain. The present seems so … harsh. Flipping through your favorite news channels is starting to look like the billboard chart…

    {grow}in Social- 23 readers -
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