Business Relationships

    • Thank You for Not Talking: A Guide for Serious Marketers

      By Brooke B. Sellas, {grow} Contributing Columnist I’m a loud person. Get a few drinks in me and I’m downright obnoxious. But in a business setting, there is a certain etiquette I always abide by — even though SO MANY others don’t. The amount of ‘conversation domination’ that’s going on these days is downright embarrassing. Or at least it should be.

      {grow}- 8 readers -
  • Building a marketing strategy? Start with empathy.

    … without having to run across the immense airport for a connection (a recent study showed that Philadelphia has the greatest walking distances of any airport in America!) I called customer service about my change and was met with derision and criticism from the representative. She said that my reservation would be canceled when I don’t show up…

    {grow}- 12 readers -
  • Mental toughness, personal crisis, and the role of grit in your success

    … time, consistency … and yes, grit. Dialing in grit We are all equal in our human condition. To be human is to suffer, and if you haven’t suffered or experienced loss, you will. As a business person, sometimes we have to deal with that kind of grief and at least put on a show that makes people think everything is OK. Unfortunately I’ve had to deal…

    {grow}- 13 readers -
  • 7 Tips for Attracting Consumers to Your Small Business

    … capture the attention of consumers. Strengthen Relationships Transforming a new small business into a success takes a lot of hard work. While certain productivity hacks can aid you in tackling jobs on your to-do list, you also need to be engaging to your customers. You can strengthen relationships and form strong bonds by listening to your customers…

    Dana Davis/ Growmap- 16 readers -
  • A significant content insight if you’re marketing personal services

    … By Mark Schaefer I recently helped an HR company with a sticky business problem. They were following the “best practices” of content marketing — answering questions, publishing consistently, sharing on social networks — but nothing was happening. In fact their business was in a tailspin. As I reviewed their situation, here are some…

    {grow}- 22 readers -
  • The relational power of Facebook for business networking

    … By Mark Schaefer Is Facebook the most effective business tool on the planet? Normally social media + business means “LinkedIn,” but today I want to give you something to think about in terms of Facebook’s role in building business relationships. The cusp of a crisis I have a friend who is a plant manager for a large manufacturing facility…

    {grow}in Social- 15 readers -
  • Don’t Review Your Employer on Glassdoor Until You Read This!

    … practices. To me, Glassdoor reviews are more akin to this type of speech than political speech. But I’m afraid the damage is done. Once anonymity is not guaranteed, people become reluctant to share their true opinion of a company (good or bad). No one wants to get dragged into someone else’s legal problems, especially after you’re no longer employed…

    {grow}in Social- 21 readers -
  • Four ways I fight for freedom and digital citizenship in the era of fake news

    … to power. After all, real power and freedom come from Love. These are my ideas on what is needed to get through a world of social media hate and discord. What do you do to handle these stresses? Anitha Aswath is an HR Consultant and Strengths Coach of Leader Success in the Leadership and Team Intelligence Practice Area at Cisco. She has the unique…

    {grow}- 18 readers -
  • Social media engagement is a lousy metric

    … and hundreds of thousands of likes, tweets, and mentions. Many of these “regulars” have become extremely close friends. But I’ve been doing this long enough now to see a pattern in terms of relationships and commerce. My business has increased steadily for a decade, entirely built on content marketing. But 95 percent of the time when somebody hires…

    {grow}in Social- 20 readers -
  • The world is flat, if we let businesses keep it that way

    … By Mark Schaefer Every few years, I find a business book that upends my way of thinking. One of those events occurred in 2005 when I picked up The World is Flat by economist and columnist Thomas Friedman. The book envisioned a world where businesses — not governments or politicians — would help create a safer and more predictable world…

    {grow}- 23 readers -
  • A Simple Rule for How Brands Should Work with Influencers: Attention Retention

    … target the same audiences, so a partner cares about audience access and also how I create depth of attention with that audience. As a result, we work together on content we both own. In my case, the Content Marketing Institute approached me to co-create a mini-series of podcast episodes—a sort of “Inside the Actor’s Studio”-style interview series…

    {grow}in How To's- 20 readers -
  • Three ways to turn client email into new business value

    … clients stand out online and reach their customers. You can find his homebase at and connect with him on Twitter @marsdorian Original illustration by the author. The post Three ways to turn client email into new business value appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in EMail- 18 readers -
  • On Growing Your Business: 3 Key Ways to Learn from Successful Entrepreneurs

    … On Growing Your Business: 3 Key Ways to Learn from Successful Entrepreneurs April 18, 2017 By Dana Davis Leave a Comment People who say they have nothing left to learn are foolish, to say the least. Actually, the most successful businessmen and women understand that every day of their lives is a learning experience. They know that the only…

    Dana Davis/ Growmap- 23 readers -
  • 3 Little-Known Ways to Use Content Marketing for Client Education

    … By Brooke B. Sellas, {grow} Contributing Columnist Working in marketing means there are lots of moments for client education. “What does ‘CPC’ mean? I want 10,000 new followers this month! Why aren’t people seeing or interacting with my Facebook posts? We should delete that negative review!” Exasperated yet? I’m here to challenge you…

    {grow}in Content- 19 readers -
  • Content monetization, brocial media, and the role of love in business

    … into the Navy Seals than you have becoming Gary V. He is a singular case study. He’s Zappos personified. You don’t have to be famous to be successful. When I walk down the streets of New York, nobody knows me. But I am perfectly happy. I’m getting calls for business and consulting gigs, and workshops. My books are selling well, all over the world…

    {grow}in Content- 36 readers -
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