Business Relationships

  • How to Manage Client Relationships While Scaling Up Your Business

    … You could be a small entrepreneur, an individual marketer, or a small enterprise run by very few people. Whatever your situation, you might be finding it difficult to manage client relationships as you grow and scale up your business. You might tend to neglect your old clients in your zeal to build new client relationships. Or you might…

    Growmap- 11 readers -
  • How to build a better, more robust online career

    … By Mars Dorian, {grow} Contributing Columnist You may have read Mark Schaefer’s inspirational and impressive post about his 18 sources of online revenue. I wow’d all the way. Not only is it an incredible example of diversifying your income, it’s also the smart way to conduct your online business in 2018. This inspired me to think of what I…

    {grow}- 7 readers -
  • Thank You for Not Talking: A Guide for Serious Marketers

    … it should be. The communication guide I’m laying out in this post will help you be a better communicator. And what marketer doesn’t need that?! It’s time for a rant. Active Listening Is Lacking Our world is supremely noisy. Your mobile device is likely blowing up constantly with pings, bells, buzzes, notifications, reminders, and 20 email pop-ups…

    {grow}- 8 readers -
  • Building a marketing strategy? Start with empathy.

    … receive. So long as you’re flying under the radar with a different username, you should get a real sense of what a typical customer service experience looks like. This isn’t a replacement for reviewing customer survey and monitoring social media, but it is a great source of anecdotal evidence. It’s not just service. It’s your future. In my situation, I…

    {grow}- 12 readers -
  • Mental toughness, personal crisis, and the role of grit in your success

    …, what do you do? The role of grit in personal success Writing my book KNOWN was an extraordinary experience because it allowed me to hear the stories of dozens of people who had become known in diverse careers such as real estate, education, banking, art, banking and other fields. And through the interviews, I began to detect a pattern. The people who…

    {grow}- 14 readers -
  • 7 Tips for Attracting Consumers to Your Small Business

    … marketing message, you should design the content specifically for them. Reach Your Niche Customer Some advertising methods work better than other plans do. When you’ve developed your list of specific target audience members, you need to implement a plan for how to reach them. The more you personalize your marketing plan to suit them, the easier…

    Dana Davis/ Growmap- 16 readers -
  • A significant content insight if you’re marketing personal services

    … By Mark Schaefer I recently helped an HR company with a sticky business problem. They were following the “best practices” of content marketing — answering questions, publishing consistently, sharing on social networks — but nothing was happening. In fact their business was in a tailspin. As I reviewed their situation, here are some…

    {grow}- 24 readers -
  • The relational power of Facebook for business networking

    … alone call you a relative! OK. Psychology lesson over. The point of this post is that Facebook can be a place for intimate and powerful connections … even beyond neighborhood friends and your “real” family. Do you include customers in your Facebook tribe? Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing…

    {grow}in Social- 15 readers -
  • Don’t Review Your Employer on Glassdoor Until You Read This!

    … practices. To me, Glassdoor reviews are more akin to this type of speech than political speech. But I’m afraid the damage is done. Once anonymity is not guaranteed, people become reluctant to share their true opinion of a company (good or bad). No one wants to get dragged into someone else’s legal problems, especially after you’re no longer employed…

    {grow}in Social- 23 readers -
  • Four ways I fight for freedom and digital citizenship in the era of fake news

    … and leadership roles. The decision to be in both was my own. As an individual contributor, I observed and learned from some of the very best (and the worst). As a leader, I worked hard to keep my team and our business at the forefront of everything we did. I learned to lead with love and compassion. The many mistakes I made taught me to be humble…

    {grow}- 18 readers -
  • Social media engagement is a lousy metric

    … and hundreds of thousands of likes, tweets, and mentions. Many of these “regulars” have become extremely close friends. But I’ve been doing this long enough now to see a pattern in terms of relationships and commerce. My business has increased steadily for a decade, entirely built on content marketing. But 95 percent of the time when somebody hires…

    {grow}in Social- 20 readers -
  • The world is flat, if we let businesses keep it that way

    … By Mark Schaefer Every few years, I find a business book that upends my way of thinking. One of those events occurred in 2005 when I picked up The World is Flat by economist and columnist Thomas Friedman. The book envisioned a world where businesses — not governments or politicians — would help create a safer and more predictable world…

    {grow}- 23 readers -
  • Three proven tips on finding niche markets hungry for your work

    … By Mars Dorian, {grow} Contributing Columnist Bestselling author Larry Correia once gave advice on how to be a professional author who actually WRITES for a living. His two-point advice is deceptively simple: 1) “Get good enough at your writing that people give you money for your stuff.” 2) “Find the people who give you money for your…

    {grow}- 14 readers -
  • A Simple Rule for How Brands Should Work with Influencers: Attention Retention

    … called “nuance.” But if an organization wants to capitalize, they must be more nuanced in their understanding of new trends than what the blogosphere would have us believe. And today, the business blogosphere would have us believe that influencer marketing is all about that old addicting drug brands so crave: reach. But believe you me…

    {grow}in How To's- 20 readers -
  • Three ways to turn client email into new business value

    … clients stand out online and reach their customers. You can find his homebase at and connect with him on Twitter @marsdorian Original illustration by the author. The post Three ways to turn client email into new business value appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in EMail- 18 readers -
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