Business Relationships

  • Finding the right “authenticity level” for your brand

    … By Mark Schaefer One of my readers asked me if I would review his blog and provide some advice. He had been writing for several months and had made no progress with subscriptions, comments, or shares. The most obvious problem was that his content was anonymous. There was no indication of who was writing the blog! No name, no personality…

    {grow}- 14 readers -
  • What it’s like to be hugged by a brand. Literally.

    … world, you can’t ignore that the consumer is your most important advocate. “There’s a hunger for real intimacy and experience. Brands need to be more human and authentic. They should stop trying to be perfect. Human-centric brands should treat customers as friends, becoming an integral part of their lifestyle. Brands should be more like humans…

    {grow}- 10 readers -
  • Three drastic marketing changes ahead for 2017

    …. Wooza! The ‘only’ downside? It’s not customer friendly. First of all, even $5 per month for a single series is too much if the customer can stream the entire Netflix library for about $7. Not to forget the hassle: you have to sign up, pick up the right ebook format (PDF? Mobi? ePub? AZW3?), which you then have to download and drag to your…

    {grow}in Social- 10 readers -
  • A Day to remember our heroes

    … reasons. But he personally stayed in the battle area and down loaded so many man to safety and saved many, many lives. He is undoubted a true American hero to all. What do you think? Have those in your family served in the Army, Navy, Coast Card or Air Force? If so, thanks to each and every one of you. Love your comments here on your personal experiences. Filed under: Business relationships, Leadership Lessons…

    Jeff Ogden/ Fearless Competitor- 10 readers -
  • Being an Empathic Marketer in an Automated World

    … client has a start-up food business and focuses on manufacturing and sales. We spent hours in conversation as I listened to my client’s approach to the market. One piece of counsel I provided was that he had spent enough time listening to his end users. Did he understand how his product fit into the life of his customer? What practical (and emotional…

    {grow}- 5 readers -
  • 5 questions you should ask yourself every day before bed

    …-employer (if you think that’s a mouthful, wait until you see the German version). This ‘new’ caste of people are ones who use only a computer to conduct online business around the world and defy the regular schedule. With no physical boss breathing down my neck, my days drifted away from the daily, humane 9-to-5 routine and morphed into a mess…

    {grow}- 11 readers -
  • The One Thing That’s Better Than Knowing Your Customers

    … Posts Tags: customer acquisition, customer behavior, customer connections, customer experience, customer journey, customer relationships, knowing your customers Posted in business relationships, business strategy, customer acquisition, Marketing Strategy, Psychology and social media | No Comments » All posts …

    {grow}in EMail- 15 readers -
  • The Book that Saved my Life

    … on your face like you don’t have a care in the world.” I’m healthy and well know, smarts and strong. I still have some effects but I’m in great shape and content. That book saved my life. I hope it helps you too. Have you a story like this? Filed under: Accident, BtoB Marketing, Business relationships…

    Jeff Ogden/ Fearless Competitor- 9 readers -
  • The Art of Digital Marketing

    … computers. But what is lost and so important is story telling which is the key to marketing today. He shares the critical importance of telling good stories. “Marketing is the very human practice of telling stories.” In my opinion, Seth is very right. What do you think? Love your comments. Get IBM to link to my site too please. Filed under: b2b lead generation companies, BtoB Marketing, Business Marketing Association, Business relationships, Business Strategy…

    Jeff Ogden/ Fearless Competitor- 14 readers -
  • Collaborative Link Building: Tips and Tools for Working Better with Clients

    …, and vice versa. Getting things in writing helps, so that you/they have something to refer back to and back you up if there’s confusion or disagreements. Sell the wider benefits – Not only does collaborating often lead to better SEO results, there are also other, wider benefits – such as the fact that a collaborative approach is a more transparent approach…

    State of Digitalin SEO- 7 readers -
  • Five ideas: Constructive engagement in destructive times

    … had always believed knowing as much as possible was the way to go, but there’s ‘wrong’ information. Most news businesses around the world depend on selling advertising space, and to achieve that, they need the most eyeballs. Which means they produce emotionally stirring snippets that hook the consumer without enlightening him. Good for them, bad…

    {grow}- 10 readers -
  • Should your content generate leads or relationships?

    … with our social media and content strategy. Can you work with us? The email was from an executive with Adidas and it resulted in one of the biggest consulting contracts of my career. I didn’t have to fill out any paperwork to provide a quote. I didn’t have to compete with other agencies. They just wanted me, because through my content they felt…

    {grow}in Content- 16 readers -
  • Looking for a job? Here are 8 reasons you need to blog

    … Have you ever considered the ways a blog can help you get a job? I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. Here’s why: 1) Show what you’re made of. In any job interview, you normally have to try to convince people of what you know. In a blog, you can SHOW…

    {grow}- 8 readers -
  • The stress of authenticity and other reasons social media is exhausting

    … connecting with others emotionally and showing empathy. While I think both are important in business — and transparency seems to be all the rage — I struggle with authenticity at times. I, Brooke, am an extension of B Squared Media. So when I’m representing myself and my company online I’m constantly walking a tightrope of what’s expected, what’s…

    {grow}in Social- 14 readers -
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