Business Strategy

    • 10 Profound digital marketing trends to you need to know about now

      By Mark Schaefer This is the time of year marketing bloggers make the prediction that “this is the year of social video” (for the tenth year in a row!) But I can’t help but make some predictions — thinking about what’s coming next is my professional fuel! I love to connect the dots in new ways and dream about the implications and what the new year will hold for us.

      {grow}- 22 readers -
    • Why personal branding is not pathetic (or, why Sheryl Sandberg never wears a T-shirt)

      By Mark Schaefer There are a few terms in our industry that I loathe, and near the top of the list is “personal branding.” But just because the phrase has become a cornerstone of guru speak doesn’t mean the concept of a personal brand is irrelevant. Ironically I used the term in the title of my newest book because I could not think of a replacement that people would easily un ...

      {grow}- 20 readers -
  • Three inspiring content monetization case studies

    … By Mars Dorian, {grow} Contributing Columnist Trying to a living from content monetization might seem depressing and out-of-reach. But it’s happening. Creative rebels are trying out many new methods, avoiding the gatekeeper and selling directly to their audience. I want to introduce three independent and inspiring content creators who…

    {grow}in Content- 6 readers -
  • Building a marketing strategy? Start with empathy.

    … addresses the role of empathy and communication, turning to both academic studies and his own experiences as a professional actor. The book proposes that the basis for all effective communication is empathy. I couldn’t agree more, especially at that airport moment. How could the customer service representative for the airline not realize…

    {grow}- 12 readers -
  • A Sounding Board Just Might Be your Wisest Investment

    … to our tendency to be over confident in our ability to answer difficult questions, and under confident in our knowledge of simple matters. It’s Not Hard to Translate this into the Context of Online Marketing There are thousands of business owners and executives out there who feel absolutely sure they understand the value of internal links within…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 21 readers -
  • Why is it So Easy to Chase Bad Strategy Online?

    … going to bear fruit. And yet, they continue to pour more and more time, effort, and resources into the project. What do you do? Start at the beginning of this series on Biases in marketing and business. We come across this phenomenon all the time. Very often, business owners and executives seek us out after they’ve spent many months, and tens…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 24 readers -
  • 4 Simple Questions for Managing Change in your Office

    … set up, even if it didn’t do everything we wished it would. #4 Will Team Members Buy In? In the dream world where a lot of business owners and executives live, the decision is made at the top of the corporate tree and then carried out faithfully by those below. Even in our small office, though, that’s never the case. I got plenty of feedback from…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 18 readers -
  • Why great customer service doesn’t matter like it used to

    … By Mark Schaefer I was helping a financial services company with their marketing strategy recently and job number one was defining their point of differentiation. They had done an enormous amount of preparation for our meeting, including a SWOT analysis and a detailed and honest competitive assessment. At the end of all this work, their stated…

    {grow}- 16 readers -
  • Adapting Your SEO Strategy When Your Business Changes

    … an update, you should immediately evaluate and integrate the changes through your on-site and off-site testing, create some link building campaigns that are in-line with the changes, and all the other SEO tasks you know and love. However, we all know that this is easier said than done. Ensuring that all your efforts are focusing on valuable traffic…

    SEO Hacker Blogin SEO- 31 readers -
  • Connecting to a new podcast on digital transformation

    … of Things: “I think the innovation process can be learned. It’s a matter of curiosity. It’s about imagining, what would you do if you had magic for a moment … to solve something. That’s my approach to solving problems. What would that magic be, and hopefully that turns into IP. It’s not that somebody just starts doing these things. You can innovate…

    {grow}- 23 readers -
  • Social media engagement is a lousy metric

    … is conversions and sales. What are your thoughts? How about some engagement! : ) Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast…

    {grow}in Social- 20 readers -
  • There is no glory in “old school” marketing

    ….” If you are the type who is wearing “old school” like a badge of courage … Don’t. That’s basically the same as telling people you’re obsolete. I’m much more appreciative of the exec who came up to me last week and asked for help. “I’ve spent my career in the print business,” she said. “How do I adjust?” That’s the right attitude. Last year, Unilever…

    {grow}- 19 readers -
  • The right time to ignore popular marketing advice

    … of conducting my online business, I’ve learned to be more critical and practical about what really works for me. Below, I want to reveal the two majors marketing lessons I’ve learned from consuming ‘false’ advice. 1) Throw away one-liners (AKA test your assumptions) In today’s content-shocked world, we want bite-sized, re-tweetable & catchy one…

    {grow}- 16 readers -
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