Business Strategy

    • Why is it So Easy to Chase Bad Strategy Online?

      Stop me when this sounds familiar: one of your colleagues or clients comes up with an idea that sounds mildly intriguing. But, the plan they put together is based on assumptions, the offer they’re making isn’t compelling to customers, or the whole thing just seems destined to go nowhere. From your vantage point, it’s obvious the idea isn’t ever going to bear fruit.

      Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 22 readers -
    • 4 Simple Questions for Managing Change in your Office

      As the principle of a web-based marketing company, I’m no stranger to the concept of change. My industry is driven and defined by new ideas, to the point that my colleagues and I are reinventing ourselves on a continual basis. When you’re trying to do things like manage search rankings, paid ads, content marketing and inbound lead generation, there are always new trends and pr ...

      Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 15 readers -
  • Why great customer service doesn’t matter like it used to

    … in a month. The hyper-connected hive mind has forced everybody to have great service, or at least provide equivalent service. Even if you could possibly PROVE that your service was 10 percent better than your competition, that’s probably not a significant point of differentiation. In the case of my customer, they DID have great service…

    {grow}- 14 readers -
  • Adapting Your SEO Strategy When Your Business Changes

    … an update, you should immediately evaluate and integrate the changes through your on-site and off-site testing, create some link building campaigns that are in-line with the changes, and all the other SEO tasks you know and love. However, we all know that this is easier said than done. Ensuring that all your efforts are focusing on valuable traffic…

    SEO Hacker Blogin SEO- 25 readers -
  • Connecting to a new podcast on digital transformation

    … a lot attention and resources.” Transformation starts with leadership, not technology Trey Layton, SVP, Chief Technology Officer, CPSD at Dell EMC Trey is a fascinating man who started his career as an intelligence officer with the United States Army. He had some interesting observations about the role of culture in transformation: “So many…

    {grow}- 22 readers -
  • Social media engagement is a lousy metric

    … is conversions and sales. What are your thoughts? How about some engagement! : ) Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast…

    {grow}in Social- 19 readers -
  • There is no glory in “old school” marketing

    … By Mark Schaefer “I’m not into social media,” one marketing executive recently told me (with pride). “I don’t even have a LinkedIn profile. I’m old school.” Old School. What does that even mean? Usually I find that’s simply another way of saying “I’m stubborn, resistant to change, and scared out of my mind that I am becoming irrelevant…

    {grow}- 17 readers -
  • The right time to ignore popular marketing advice

    … entrepreneur, you can read about a successful Snapchat marketing method that resulted in massive sales. But then you copy the ‘trick’ and fall on your face. Why? Maybe because Snapchat is ultra-unpopular in Europe’s biggest economy where Facebook is still the social media king. On top of that, your ‘proven’ marketing plans can yield different…

    {grow}- 15 readers -
  • Five things Facebook is doing right

    … By Mark Schaefer Facebook is the tech company critics most love to hate. The company has transformed over the years from a quirky college site to social media mafia don, ruling the landscape with dominant authority. And yet, from a business standpoint, there is a lot going RIGHT with Facebook. At the five-year point as a public company, it has…

    {grow}in Social- 18 readers -
  • Is your Website Underemployed?

    … wouldn’t hire a sales professional who couldn’t generate any leads, so why invest in a website that can’t do the same? Savvy marketers use their pages to attract targeted prospects through search engine optimization and findability. Moreover, they establish strong credentials with good design and relevant information. Attracting search visits…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 11 readers -
  • The raw truth about “I work harder than you”

    … By Brooke B. Sellas, {grow} Contributing Columnist “I work harder than you.” Those five words are devastatingly destructive. I had this terrible fight with a good friend about a year ago. She basically told me that because I work from home and “play on Facebook all day” (I own a fast-growing social media marketing agency, but let’s go…

    {grow}- 13 readers -
  • The 30 possible ways you can create customer value

    … By Mark Schaefer I’ve been immersed in the digital marketing world for many years and if somebody asked me, “what is the number one tip shared about content/social media success” it would be this: This may seem like simple — even rudimentary — advice, but it’s also quite true. Any communication we put out there today is not just an expression…

    {grow}- 33 readers -
  • A Simple Rule for How Brands Should Work with Influencers: Attention Retention

    … By Jay Acunzo, {grow} Community Member TL;DR—Influencer marketing is a big and growing trend, but few organizations are reaping the biggest possible rewards of the approach. Let’s reset our thinking, so we can improve our results. When a new trend starts careening towards ubiquity, the pundits beat their blogs for blood—declaring victors…

    {grow}in How To's- 20 readers -
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