Business Strategy

    • Three drastic marketing changes ahead for 2017

      By Mars Dorian, {grow} Contributing Columnist Since 2017 is about to knock on your screen, it’s important to reflect on your online strategies. For me, the past year has been a paradigm shift in how I treat my personal site and the social networks. I am going to jolt you today with my three most drastic marketing changes I have implemented to survive and thrive in the online world.

      {grow}in Social- 9 readers -
    • Your marketing strategy is not a decision. It’s decided for you

      By Mark Schaefer I get a lot of requests every day from people who want to “pick my brain.” I can’t possibly spend so much time giving free advice, and yet I’m a softie who hates to tell people “no!” So I created a place on my site where people can buy an hour of my time and get instant marketing advice for a small amount of money. This decision has had two results.

      {grow}- 8 readers -
  • The Website ReDesign Crash Diet Phenomenon

    … platform, it’s up to you to make your website go. Think Optimization, Not New Beginnings Most businesses really don’t need a fresh start online. Instead, what they need is a sustainable platform coupled with knowledge on how they can use it to draw in visitors, convert them into leads, and move them into sales. That kind of strategy builds business…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 11 readers -
  • Being an Empathic Marketer in an Automated World

    … client has a start-up food business and focuses on manufacturing and sales. We spent hours in conversation as I listened to my client’s approach to the market. One piece of counsel I provided was that he had spent enough time listening to his end users. Did he understand how his product fit into the life of his customer? What practical (and emotional…

    {grow}- 5 readers -
  • A conversation about building brands online

    … Earlier this year, you might remember our announcement that we’d partnered with ICONIS Agency of Rijeka Croatia - a successful digital marketing agency that specializes in developing web apps, websites and helping build e-commerce businesses. Now, a little over a year later, Randy has been to Croatia, Muamer has been to Calgary and the teams…

  • The One Thing That’s Better Than Knowing Your Customers

    … mentioned above. Yeah, knowing your customers is fantastic (and needed!). But knowing how they behave, well that’s the sweet spot. How Do Your Customers Behave? If you’ll recall, my journey with Mark and the {grow} blog started with a post about psychographics. Psychographics are thoughts, opinions, feelings, and behaviors. And behavior implies, “I…

    {grow}in EMail- 13 readers -
  • The Art of Digital Marketing

    … computers. But what is lost and so important is story telling which is the key to marketing today. He shares the critical importance of telling good stories. “Marketing is the very human practice of telling stories.” In my opinion, Seth is very right. What do you think? Love your comments. Get IBM to link to my site too please. Filed under: b2b lead generation companies, BtoB Marketing, Business Marketing Association, Business relationships, Business Strategy…

    Jeff Ogden/ Fearless Competitor- 12 readers -
  • The Power of Being Different

    … are you unique? Think that thoroughly and come up with radical ideas. What do you think of this concept? Love to read your comments. Filed under: BtoB Marketing, Business Strategy, Chief Marketing Officer, Content marketing, Email Marketing…

    Jeff Ogden/ Fearless Competitorin EMail- 6 readers -
  • The Power of Being Different

    … On this day, I want to share a key marketing idea. What makes you unique and different? The Apple iPhone is unlike other phones. Apple revolutionized the cell phone world. REI, the outdoor retailer closed on the biggest shopping day of the year, yet employees were paid. They were all over the news. What do you think of this idea? Love your comments. Filed under: Advertising, BtoB Marketing, Business Strategy, Chief Marketing Officer, CMO Challenges and Opportunities…

    Jeff Ogden/ Fearless Competitor- 6 readers -
  • 8 Strategies to stand out when you’re late to the content marketing game

    … more social sharing through volume compared to companies focusing on fewer, quality posts. I know that sounds disappointing and strange, and I don’t think that is the right strategy for everybody (including me!), but that’s the way the dynamics of the web works for now. And we have to run our businesses based on what is, not what we wish for. 6…

    {grow}in Social Content- 19 readers -
  • Social media giants tighten their grip on small content producers

    …, it worked. Fast forward to 2016. Popular social media platforms have tightened their grip on user generated content. A few years ago, Facebook limited your business/fan page reach in exchange for payment. Twitter is excluding speakers it deems as controversial and is known for shadow-banning, e.g. making your tweets invisible to your followers…

    {grow}in Content Facebook Twitter YouTube- 15 readers -
  • Does every business need content marketing? A reality check.

    … This week I came across a quote from a speaker at the Content Marketing World conference: “Content marketing works every time, for every business, in every industry.” Another well-known guru recently wrote: “It is impossible to rise above the noise in business today without a content marketing strategy.” And I saw this quote shared on Facebook…

    {grow}in Content- 8 readers -
  • How to be a marketing maverick in an old-fashioned industry

    … By Elaine Ball, {grow} community member What if I told you that I could get your target customers to wear your branding on their butt? That these customers would actually be coming up to you, asking to put your branding on their butt? Oh yeah, I saw that eye roll. And I know what you’re thinking. This sounds like a wacky breed of marketing…

    {grow}- 8 readers -
  • Use The 3 Buckets Strategy To Convert Leads

    … me understand a system virtually any small or medium-sized business can use, which we’ll call a “three bucket” sales funnel. It works like this: every time a lead comes in, it’s assigned to one of three different categories… The First Bucket is for Contacts Who Have Extremely Tight Budgets They’re working within a constricted scope, and may…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 9 readers -
  • 26 Billion Reasons You May Consider Linking Out

    … Last month, news broke that Microsoft would be buying the social platform LinkedIn for the low, low price of $26.2 billion USD. The announcement has already made its rounds through the business press, with analysts parsing through the price and wondering about the effects on shareholders. But as regular users of the only social network that’s…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 15 readers -
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