Business Strategy

    • There is no glory in “old school” marketing

      By Mark Schaefer “I’m not into social media,” one marketing executive recently told me (with pride). “I don’t even have a LinkedIn profile. I’m old school.” Old School. What does that even mean? Usually I find that’s simply another way of saying “I’m stubborn, resistant to change, and scared out of my mind that I am becoming irrelevant.

      {grow}- 12 readers -
    • Five things Facebook is doing right

      By Mark Schaefer Facebook is the tech company critics most love to hate. The company has transformed over the years from a quirky college site to social media mafia don, ruling the landscape with dominant authority. And yet, from a business standpoint, there is a lot going RIGHT with Facebook. At the five-year point as a public company, it has emerged as a company to be admi ...

      {grow}in Social- 16 readers -
  • The right time to ignore popular marketing advice

    … By Mars Dorian, {grow} Contributing Columnist The web is full of marketing advice that sounds good but is divorced from reality. Whether you find marketing tips in books, blog posts, webinars, or YouTube videos, there’s a lot of false assumptions and misleading tips that either waste your time, or worse, lead you astray. Over the past 5 years…

    {grow}- 12 readers -
  • Is your Website Underemployed?

    … on the job. This usually involves bolstering your search engine optimization and social media marketing campaigns with a series of tools or downloads that help visitors qualify themselves as leads. In this way, your business website can help you generate qualified leads that are more likely to turn into new revenue. It can also help you to filter…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 10 readers -
  • The raw truth about “I work harder than you”

    …-day workweek schedule has a clear effect on work-life balance. Working Smarter Not Harder, A Mistake? If I work a 50-hour week am I less of an entrepreneur? Do I not “want it as bad” as other business owners? I’m I lazy; do I have no hustle? (and here’s the problem with hustle) I’m not buying it. I plan on doing everything I do now, which…

    {grow}- 11 readers -
  • The 30 possible ways you can create customer value

    … Business Review by Eric Almquist, John Senior, and Nicolas Bloch of Bain Consulting. In this comprehensive piece, they present a Maslow-style hierarchy of needs as the fundamental attribute of a brand image. The result of decades of research and experience, the authors claim there are 30 different ways a brand can create value: If you’re looking…

    {grow}- 28 readers -
  • A Simple Rule for How Brands Should Work with Influencers: Attention Retention

    … called “nuance.” But if an organization wants to capitalize, they must be more nuanced in their understanding of new trends than what the blogosphere would have us believe. And today, the business blogosphere would have us believe that influencer marketing is all about that old addicting drug brands so crave: reach. But believe you me…

    {grow}in How To's- 18 readers -
  • A Web App Security Chat with Shawn Freeman

    … I’ve come across a wide range of apps promising private communications, from Confide and WhatsApp to SnapChat and even Tor Browsers. I posted news of one of these apps to Facebook and got a very quick response from Shawn Freeman of TWT telling me the apps were pretty much useless. That made me pause. There’s certainly a call for them I figured…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 16 readers -
  • 3 Little-Known Ways to Use Content Marketing for Client Education

    … of psychographics. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. The post 3 Little-Known Ways to Use Content Marketing for Client Education appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Content- 16 readers -
  • Content monetization, brocial media, and the role of love in business

    … you in to facilitate a workshop for our company. We’re starting to develop a new content marketing strategy and I want you to guide this for us.” Now this is the interesting part. I had never met this man or even corresponded with him before. But he had read my blog for years. And that led him to my book The Content Code, and ultimately this phone…

    {grow}in Content- 26 readers -
  • Don’t Overlook These 5 Key Business Components

    … marketing strategy in place is essential to staying competitive and growing your business at a healthy rate. That’s not to say that you must spend a ton on marketing, but you do need a reasonable amount set aside for it in your budget. You should have a plan in place so you know how to use your marketing budget to maximum effect. Just like your…

    Growmap- 25 readers -
  • 3 Important relationship lessons I’ve learned from offline businesses

    … three favorite local businesses. The interactions have changed the way I conduct my online business, and I hope they inspire you to do the same. 1) Even if your service is banal, you can make it meaningful I’m in love with the ‘Späti’ around my corner. It’s a family-run, kiosk-like shop that’s open 24 hours. In case you don’t know, Späti is German…

    {grow}- 20 readers -
  • Are You Getting Stuck on Sticker Prices?

    … over the course of my career. Business owners and marketing managers will want to save money by passing over something they know has solid value, only to regret it later when having to redo or re-solve a challenge. One example is that they may forgo investing in an inbound lead generation program that attracts a growing list of leads over time…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 16 readers -
  • 4 Non-Marketing Skills You Need to Become a Better Marketer

    … don’t care about Likes, email sign-ups, or share of voice. They care about return on marketing investment, revenue and sales, reduced costs, and improved cash flow. Speak their language and align marketing goals so they feed directly into these broader business goals. For example, Ben Kaplan, director of mobile strategy and product…

    {grow}- 19 readers -
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