Business Strategy

    • 4 Annoying Website Design Mistakes that Drive Customers Away

      Most marketers would say they know a bad website when they see one. The crazy fonts, cluttered layouts, and outdated animations are dead giveaways. And yet, we continually see surveys – like this one from Nielson – that show us how lots of organizations keep frustrating online visitors. Note that I’m not talking about obvious errors like non-responsive design, slow web hosting, or broken links.

      Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 12 readers -
    • Building a marketing strategy? Start with empathy.

      By Kerry Gorgone, {grow} Contributing Columnist I just didn’t want to get sweaty. And that’s how this marketing lesson begins. I was recently faced with a tense travel situation and decided to forgo a short commuter flight and drive to make a tight connection at the Philadelphia Airport. This allowed me to make my connection comfortably without having to run across the immen ...

      {grow}- 10 readers -
  • A Sounding Board Just Might Be your Wisest Investment

    … of the posts in our Cognitive Biases in marketing series. As the stakes get higher, we grow more and more certain that we are on the right path. That means when we are wrong, the price of our error or misinformation is that much higher. In psychology, they call this phenomenon the hard-easy effect. It has been studied countless times, and refers…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 13 readers -
  • Why is it So Easy to Chase Bad Strategy Online?

    … going to bear fruit. And yet, they continue to pour more and more time, effort, and resources into the project. What do you do? Start at the beginning of this series on Biases in marketing and business. We come across this phenomenon all the time. Very often, business owners and executives seek us out after they’ve spent many months, and tens…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 23 readers -
  • 4 Simple Questions for Managing Change in your Office

    … set up, even if it didn’t do everything we wished it would. #4 Will Team Members Buy In? In the dream world where a lot of business owners and executives live, the decision is made at the top of the corporate tree and then carried out faithfully by those below. Even in our small office, though, that’s never the case. I got plenty of feedback from…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 17 readers -
  • Why great customer service doesn’t matter like it used to

    … By Mark Schaefer I was helping a financial services company with their marketing strategy recently and job number one was defining their point of differentiation. They had done an enormous amount of preparation for our meeting, including a SWOT analysis and a detailed and honest competitive assessment. At the end of all this work, their stated…

    {grow}- 15 readers -
  • Adapting Your SEO Strategy When Your Business Changes

    …, and ensuring that the traffic you have could help your brand grow to new heights are only some of the things that you should take note of. Today, I’ll be showing you how you could edit your SEO strategy in accordance with the sudden changes your business undertakes. Situate Your SEO Strategy Alongside the Business Strategy One change that might…

    SEO Hacker Blogin SEO- 29 readers -
  • Connecting to a new podcast on digital transformation

    … from all these devices, securing these devices, accounting for these devices.” The advantage in starting a business today Michele Perras is an entrepreneur, investor, advisor, consultant. Head of strategy and business development Pivotal, Inc. Michele has had an extraordinary career that began as an artisan goldsmith, entrepreneur, founder…

    {grow}- 22 readers -
  • Social media engagement is a lousy metric

    … and hundreds of thousands of likes, tweets, and mentions. Many of these “regulars” have become extremely close friends. But I’ve been doing this long enough now to see a pattern in terms of relationships and commerce. My business has increased steadily for a decade, entirely built on content marketing. But 95 percent of the time when somebody hires…

    {grow}in Social- 19 readers -
  • There is no glory in “old school” marketing

    ….” If you are the type who is wearing “old school” like a badge of courage … Don’t. That’s basically the same as telling people you’re obsolete. I’m much more appreciative of the exec who came up to me last week and asked for help. “I’ve spent my career in the print business,” she said. “How do I adjust?” That’s the right attitude. Last year, Unilever…

    {grow}- 18 readers -
  • The right time to ignore popular marketing advice

    … entrepreneur, you can read about a successful Snapchat marketing method that resulted in massive sales. But then you copy the ‘trick’ and fall on your face. Why? Maybe because Snapchat is ultra-unpopular in Europe’s biggest economy where Facebook is still the social media king. On top of that, your ‘proven’ marketing plans can yield different…

    {grow}- 15 readers -
  • Five things Facebook is doing right

    … By Mark Schaefer Facebook is the tech company critics most love to hate. The company has transformed over the years from a quirky college site to social media mafia don, ruling the landscape with dominant authority. And yet, from a business standpoint, there is a lot going RIGHT with Facebook. At the five-year point as a public company, it has…

    {grow}in Social- 18 readers -
  • Is your Website Underemployed?

    … on the job. This usually involves bolstering your search engine optimization and social media marketing campaigns with a series of tools or downloads that help visitors qualify themselves as leads. In this way, your business website can help you generate qualified leads that are more likely to turn into new revenue. It can also help you to filter…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 12 readers -
  • Why Does Consensus Often Lead to False Positives?

    … is a good chance that unless you’re some kind of staunch conservative or borderline revolutionary, you tend to think that other people share your overall point of view on a lot of different topics. Start at the beginning of this series on Biases in marketing and business. You may consider yourself to be “mainstream” when it comes to politics…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 18 readers -
  • The raw truth about “I work harder than you”

    …-day workweek schedule has a clear effect on work-life balance. Working Smarter Not Harder, A Mistake? If I work a 50-hour week am I less of an entrepreneur? Do I not “want it as bad” as other business owners? I’m I lazy; do I have no hustle? (and here’s the problem with hustle) I’m not buying it. I plan on doing everything I do now, which…

    {grow}- 15 readers -
  • The 30 possible ways you can create customer value

    … Business Review by Eric Almquist, John Senior, and Nicolas Bloch of Bain Consulting. In this comprehensive piece, they present a Maslow-style hierarchy of needs as the fundamental attribute of a brand image. The result of decades of research and experience, the authors claim there are 30 different ways a brand can create value: If you’re looking…

    {grow}- 34 readers -
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