Business Thoughts

    • Making the Move from Public Relations to SEO

      PR and SEO Are Completely Different…Right? Not quite. Public relations, SEO and PPC are all major players in the arsenal of a modern-day marketer. But, like all other elements of the marketing mix, these verticals should not be siloed in the overall strategy and, instead, must work in tandem. You might be asking yourself, “Aren’t public relations and SEO completely different ...

      SEER Interactivein SEO- 12 readers -
  • The Power of A Great Agency Partner

    … from an in-house brain-child. Is it because companies are losing touch? Maybe. But I think it stems from a lot more “yes-men/women” in business and less consultants. At Seer, we don’t just consider ourselves a “digital marketing agency,” we consider ourselves digital marketing consultants and, more importantly, your agency partner. We will have…

    SEER Interactive- 17 readers -
  • 30 Proven Tips For Building Trust & Rapport With Clients

    … Twice a year we invite our clients to share their thoughts on how we’re doing and where we can improve as a company via a Net Promoter Score Survey. In our most recent survey, clients rated us 186% (or 41 points) higher than industry average. There’s no better feeling than seeing feedback like this: As consultants, trust is vital…

    SEER Interactive- 15 readers -
  • How to Turn your Internship into a Job: Tips from a Hiring Manager

    …-handed. The five Interns we hired came prepared for these meetings with accompanying presentation decks. You’re essentially pitching them on why they should invest in your career so, be sure to highlight how your work impacted the business and include any feedback that you received from team members. I can’t promise that your Internship will turn…

    SEER Interactivein How To's- 27 readers -
  • Networking 101: How to be a Creative Connector

    … if you are just meeting them for the first time? A key point here is to narrow down the definition of “value” and decipher what that means to your audience through understanding what their goals are. So let’s dig a little deeper and think about how we can innovatively network to our advantage: Scenario 1: You meet a small business owner…

    SEER Interactive- 15 readers -
  • Why You Need Snapchat in Your 2016 Marketing Plan

    … in these sections. However even now with the affordable new geofilter option, many brands still have some serious questions how exactly it connects with their audience through the app about its’ potential ROI. From a millennial’s point of view You may be thinking… is Snapchat relevant to me even if my business doesn’t target millennials? While…

    SEER Interactivein Social- 41 readers -
  • Help with Yelp for Business: Responding to Negative Reviews

    … to ask, How should our business respond to negative Yelp reviews? To help you navigate the treacherous waters of Yelp criticisms, I gathered some examples. Below are a few of the good, the bad and the ugly responses to undesirable reviews and my analysis of what they did right and wrong. The Good Mother Bear’s Pizza (Bloomington,IN) What they did right…

    SEER Interactive- 25 readers -
  • Re-think Search: Use SEO To Grow Your Business, Not for Rankings

    …, understand your audience’s entire search journey and build a strategy to truly support them. Then, set goals accordingly based on your unique business needs. Shout out to Seer’s Ali Freezman, who helped me identify strategic areas of focus that are crucial to building a solid SEO strategy. Got questions or thoughts? Hit us up on Twitter: @alexis_wolfer and @AFreezee or contact Biz Dev. …

    SEER Interactivein SEO- 42 readers -
  • The Digital Marketer’s Guide to Recruiting Top Talent

    … As a digital marketer, count how many times you have thought to yourself, “Jeez… it’s so tough to find good people to hire in this industry.” You’re not alone. When you’ve got competing priorities sometimes finding the right people to join your team falls pretty low on your to-do list. Whether that’s because it’s too hard, you don’t have…

    SEER Interactive- 15 readers -
  • Why Silos Will Kill Your Marketing in 5 Years

    …. Additionally, the goal of agencies and their clients is to create more meaningful partnerships with users and customers. It’s a symbiotic relationship that helps provide greater insight into services and thoughts on a given brand — and in turn, drives future business growth. It all comes back to people…Building great content that gains traction…

    SEER Interactive- 11 readers -
  • What is Company Culture & Why Does it Matter

    … “Since 1998 the 100 Best Companies [to work for] have outperformed the S&P 500 index by a ratio of nearly 2 to 1,” according to a study in Fortune. Businesses on the “Best Companies” list earned their spot by building a strong, company culture. If you’re fresh out of college or feel stuck in your lackluster job, company culture may seem less…

    SEER Interactive- 17 readers -
  • Seer’s Director of Analytics is on the Run! Q+A with Larry Waddell

    … Web Analytics’ impact on digital marketing is increasing at a monumental pace. In 2014, 60 percent of marketers planned to increase spend in data and analytics – a statistic that is expected to grow throughout 2015 (Source: Microsoft Analytics Quick Facts). Here at Seer, our small but mighty web analytics team, has a ton of potential…

    SEER Interactive- 31 readers -
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