Business Thoughts

  • The Benefits of Using Google Analytics 360 vs Google Analytics

    … from the user friendly Google BigQuery interface through an SQL-based syntax. There, users can preview resulting tables and then extract it through Tableau or another business intelligence tool for powerful visualization and insightful analysis. Use of BigQuery is not restricted for Google Analytics 360 customers alone. It is a paid tool that can…

    SEER Interactive- 10 readers -
  • 10 Ways to Use PPC, SEO and Analytics Together

    … and not sure how you should position your business to perform in search, you can leverage the PPC Auctions Insights Report as well. Sometimes, it makes sense to send PPC traffic to regular pages on your site versus PPC specific landing pages. Use the Landing Page Conversion Rate Report to optimize general site pages for conversion…

    SEER Interactivein Paid Search SEO- 15 readers -
  • 10 Game-Changing Quick Fixes to Improve your Interview Process

    … the time to overhaul your Interview Process because hiring is business-critical? What happens when you’ve maxed out your budget and throwing money at the problem isn’t an option? The goal of this piece is to provide 10 quick tips to improve your Interview Process that won’t break the bank. Don’t focus exclusively on resumes and cover letters. While…

    SEER Interactive- 13 readers -
  • What We Learned From Losing Clients

    … At Seer, we’re the first to admit that we aren’t perfect. While we strive to be better partners to our clients every day, we know that no matter how good we get at retention, losing clients is just the nature of being in the business. When we do lose clients, regardless of our ability to control the outcome, it hurts. But, with hurt comes…

    SEER Interactive- 14 readers -
  • Making the Move from Public Relations to SEO

    … PR and SEO Are Completely Different…Right? Not quite. Public relations, SEO and PPC are all major players in the arsenal of a modern-day marketer. But, like all other elements of the marketing mix, these verticals should not be siloed in the overall strategy and, instead, must work in tandem. You might be asking yourself, “Aren’t public…

    SEER Interactivein SEO- 18 readers -
  • The Power of A Great Agency Partner

    … from an in-house brain-child. Is it because companies are losing touch? Maybe. But I think it stems from a lot more “yes-men/women” in business and less consultants. At Seer, we don’t just consider ourselves a “digital marketing agency,” we consider ourselves digital marketing consultants and, more importantly, your agency partner. We will have…

    SEER Interactive- 22 readers -
  • 30 Proven Tips For Building Trust & Rapport With Clients

    … Twice a year we invite our clients to share their thoughts on how we’re doing and where we can improve as a company via a Net Promoter Score Survey. In our most recent survey, clients rated us 186% (or 41 points) higher than industry average. There’s no better feeling than seeing feedback like this: As consultants, trust is vital…

    SEER Interactive- 16 readers -
  • How to Turn your Internship into a Job: Tips from a Hiring Manager

    …-handed. The five Interns we hired came prepared for these meetings with accompanying presentation decks. You’re essentially pitching them on why they should invest in your career so, be sure to highlight how your work impacted the business and include any feedback that you received from team members. I can’t promise that your Internship will turn…

    SEER Interactivein How To's- 31 readers -
  • Networking 101: How to be a Creative Connector

    … if you are just meeting them for the first time? A key point here is to narrow down the definition of “value” and decipher what that means to your audience through understanding what their goals are. So let’s dig a little deeper and think about how we can innovatively network to our advantage: Scenario 1: You meet a small business owner…

    SEER Interactive- 15 readers -
  • 3 Top Conversion Rate Optimization Rules [From an SEO Perspective]

    … It’s not common for SEO marketers to be hyper-focused on traffic goals and forget about the ultimate end goal: to make money. It’s awesome if someone lands on your website from a search engine result page – but what happens next?… The post 3 Top Conversion Rate Optimization Rules [From an SEO Perspective] appeared first on Seer Interactive…

    SEER Interactivein SEO- 9 readers -
  • Why You Need Snapchat in Your 2016 Marketing Plan

    … in these sections. However even now with the affordable new geofilter option, many brands still have some serious questions how exactly it connects with their audience through the app about its’ potential ROI. From a millennial’s point of view You may be thinking… is Snapchat relevant to me even if my business doesn’t target millennials? While…

    SEER Interactivein Social- 43 readers -
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