Business Thoughts

  • 10 Ways to Use PPC, SEO and Analytics Together

    … One of the most common questions we get from Clients is, “how do we integrate PPC, SEO and Analytics?” The word is out that SEO and PPC work better when they work together. With Analytics at the core, marketers enjoy improved outcomes and de-risk their investments. We’ve compiled 10 recent examples of ways we’re integrating SEO, PPC…

    SEER Interactivein Paid Search SEO- 15 readers -
  • 10 Game-Changing Quick Fixes to Improve your Interview Process

    … the time to overhaul your Interview Process because hiring is business-critical? What happens when you’ve maxed out your budget and throwing money at the problem isn’t an option? The goal of this piece is to provide 10 quick tips to improve your Interview Process that won’t break the bank. Don’t focus exclusively on resumes and cover letters. While…

    SEER Interactive- 13 readers -
  • What We Learned From Losing Clients

    … At Seer, we’re the first to admit that we aren’t perfect. While we strive to be better partners to our clients every day, we know that no matter how good we get at retention, losing clients is just the nature of being in the business. When we do lose clients, regardless of our ability to control the outcome, it hurts. But, with hurt comes…

    SEER Interactive- 14 readers -
  • Making the Move from Public Relations to SEO

    … for a keyword that is not in line with the brand may still drive traffic, but may miss the mark in terms of bringing in the appropriate target audience and nurturing a qualified lead. Evan Cohen SEO Associate I studied Media Business & Entrepreneurship at Temple University with my focus being on the television industry. My program offered courses…

    SEER Interactivein SEO- 18 readers -
  • The Power of A Great Agency Partner

    … for changes in the industry and present these updates to our clients in case their marketing goals are aligned with shaking things up a bit. If there is a strategy change, we’ll give our honest opinion and consult internally if needed. For instance, this case study that showcases the SEO team taking our client and transforming their strategy for cloud…

    SEER Interactive- 19 readers -
  • 30 Proven Tips For Building Trust & Rapport With Clients

    … Twice a year we invite our clients to share their thoughts on how we’re doing and where we can improve as a company via a Net Promoter Score Survey. In our most recent survey, clients rated us 186% (or 41 points) higher than industry average. There’s no better feeling than seeing feedback like this: As consultants, trust is vital…

    SEER Interactive- 16 readers -
  • How to Turn your Internship into a Job: Tips from a Hiring Manager

    …-handed. The five Interns we hired came prepared for these meetings with accompanying presentation decks. You’re essentially pitching them on why they should invest in your career so, be sure to highlight how your work impacted the business and include any feedback that you received from team members. I can’t promise that your Internship will turn…

    SEER Interactivein How To's- 28 readers -
  • Networking 101: How to be a Creative Connector

    … if you are just meeting them for the first time? A key point here is to narrow down the definition of “value” and decipher what that means to your audience through understanding what their goals are. So let’s dig a little deeper and think about how we can innovatively network to our advantage: Scenario 1: You meet a small business owner…

    SEER Interactive- 15 readers -
  • 3 Top Conversion Rate Optimization Rules [From an SEO Perspective]

    … It’s not common for SEO marketers to be hyper-focused on traffic goals and forget about the ultimate end goal: to make money. It’s awesome if someone lands on your website from a search engine result page – but what happens next?… The post 3 Top Conversion Rate Optimization Rules [From an SEO Perspective] appeared first on Seer Interactive…

    SEER Interactivein SEO- 9 readers -
  • Why You Need Snapchat in Your 2016 Marketing Plan

    … in these sections. However even now with the affordable new geofilter option, many brands still have some serious questions how exactly it connects with their audience through the app about its’ potential ROI. From a millennial’s point of view You may be thinking… is Snapchat relevant to me even if my business doesn’t target millennials? While…

    SEER Interactivein Social- 43 readers -
  • Help with Yelp for Business: Responding to Negative Reviews

    … to ask, How should our business respond to negative Yelp reviews? To help you navigate the treacherous waters of Yelp criticisms, I gathered some examples. Below are a few of the good, the bad and the ugly responses to undesirable reviews and my analysis of what they did right and wrong. The Good Mother Bear’s Pizza (Bloomington,IN) What they did right…

    SEER Interactive- 25 readers -
  • Re-think Search: Use SEO To Grow Your Business, Not for Rankings

    …, understand your audience’s entire search journey and build a strategy to truly support them. Then, set goals accordingly based on your unique business needs. Shout out to Seer’s Ali Freezman, who helped me identify strategic areas of focus that are crucial to building a solid SEO strategy. Got questions or thoughts? Hit us up on Twitter: @alexis_wolfer and @AFreezee or contact Biz Dev. …

    SEER Interactivein SEO- 45 readers -
Get the top posts daily into your mailbox!
More from around the web