Business Tips

    • Goal Setting Tips for Marketing Agencies

      As a marketing agency, or marketing services provider, you’re no doubt always thinking of ways to improve your clients’ marketing strategies — but what about your own? Now that we’re into the new year, have you taken some time to think about your own marketing? Don’t just proclaim this will be the best year for your clients, also claim it for yourself! With a few, often overlooked, goal setti.

      Constant Contact- 8 readers -
  • 3 Ways to Stand Out This Holiday Season Without Offering a Discount

    …. But it is possible to stand out during the holiday season without offering those kinds of discounts. You may not win the price war, but you can expect to capture your audience’s attention with relevant content, a mobile presence, and customer reviews. And that will benefit you in the long run, not just between now and the end of the year. Here…

    Constant Contact- 13 readers -
  • Women in Business Twitter Chat Roundup

    … As part of National Women’s Small Business Month, Constant Contact was honored to participate in a Twitter chat on Thursday, Oct. 12, about important issues for women business owners — both established and those just starting out. The chat — which used the hashtag #womeninbiz — brought together a number of influential and successful women…

    Constant Contactin Social- 10 readers -
  • 5 Successful Women Entrepreneurs Share Their Best Advice

    …, and businesses owned by women of color have more than doubled since 2007. As part of Constant Contact’s Small Biz Stories podcast, I’ve had the pleasure of speaking with some incredible women who have overcome major challenges to grow successful businesses. Whether you’re thinking about starting a business of your own, or you just need a little extra…

    Miranda Paquet/ Constant Contact- 13 readers -
  • 5 Reasons Your Marketing Agency is Struggling to Measure Its Impact

    … clients, reach new clients, and stay on top of marketing trends. Sometimes measurement doesn’t get the attention it deserves. But if you’re not prioritizing measurement, you’re doing your agency and your clients a huge disservice. Here are some common reasons agencies struggle to measure their impact (and how to fix them): 1. You’re not making…

    Dave Charest/ Constant Contact- 17 readers -
  • How to Choose a Domain Name for Your Blog

    … nothing wrong with going with a .net or .us domain extension, but your visitors will have a slightly harder time finding you since people tend to automatically type in .com when trying to visit a website. In this step, try to get your list down to your top five -10 name possibilities. 4. Google your favorites. You know the domain names for your…

    Constant Contactin How To's- 14 readers -
  • 5 Questions to Ask a Marketing Agency Before You Hire It

    … Outsourcing your marketing can be a smart move for small businesses. Whether you want to find new customers, build a stronger brand, or engage existing customers, effective marketing campaigns require careful planning. If you’re looking to hire a marketing agency, you want to make sure you’re sizing the marketing professional up correctly so…

    Constant Contactin Paid Search EMail- 20 readers -
  • 6 Things You Should Know Before You Hire a Marketing Firm

    … If you think it’s time to hire a marketing firm and outsource marketing for your business, there are some things you need to make sure you know first. After all, these people are going to be in charge of bolstering and promoting your brand online, so it’s important that you make good decisions. In my past life, I grew a partner program…

    Constant Contactin Paid Search EMail- 19 readers -
  • How to Increase Your Conversion Rate in 4 Simple Steps

    … conversion rates at your business? With a little extra planning, your business can effectively attract new business, keep prospects engaged, and get them to convert. Follow these four steps and measure your success to see if you can increase client conversion and propel your business with more happy customers. Looking for more marketing tips? Sign…

    Constant Contactin How To's- 21 readers -
  • 5 Foolproof Ways to Generate Leads for Your Business

    … clicked more often. Learning your subscribers’ habits allows you to be more effective. 3. Discounts and coupons To drive leads with discounts and coupons, focus on “new customer coupons.” In a 2016 CouponBox survey, 75 percent of retailers polled said this was the best coupon/discount for increasing long-term revenue. Once you’ve created your deal…

    Constant Contactin Social EMail- 12 readers -
  • Is It Time for You to Upgrade Your Web Hosting?

    … When you’re first launching a business website, the sheer breadth of hosting options can seem overwhelming. In the beginning, it’s often safe to figure you can rely on one of the more basic plans to start and then upgrade when the time comes. Now, you may be wondering if it’s time to give your hosting plan an upgrade. As your business grows…

    Constant Contact- 13 readers -
  • 5 Reasons Why Repeat Customers Are Better Than New Customers

    … focusing on your most valuable resource? Your existing customers. Concentrating on customer retention and encouraging repeat customers creates long-lasting, profitable relationships. Here are five reasons why you should focus your efforts on repeat business: 1. Repeat customers spend more money 300 percent more, according to RjMetrics. Not only…

    Constant Contactin EMail- 15 readers -
  • The Biggest Pitfall of Being a Generalist Marketing Agency

    … if they fit in well with your expertise. Constant Contact Solution Provider, Vee Smith, explains “I lead with website and email marketing, because they’re my favorites and what I prefer to do, and that usually leads on to other projects.” Having a specialty doesn’t mean your business stops evolving Once you decide to pursue a certain specialty, keep…

    Dave Charest/ Constant Contactin EMail- 18 readers -
  • The 5 Top Reasons You Should Be Using Infographics

    … Did you know that infographic creation increases by one percent every day? That means small business owners and entrepreneurs just like you are creating awesome images that incorporate data, interesting facts, and their own brand to promote their products or services. If you’ve seen a great infographic recently, you might be wondering how you…

    Constant Contactin EMail- 21 readers -
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