Business Tips

    • 5 Reasons Your Marketing Agency is Struggling to Measure Its Impact

      Ready for your scary stat of the day? 80 percent of marketers struggle to demonstrate the effectiveness of their marketing spending, campaigns, and activities. How is this possible? You’ve probably heard the marketing mantra: If you’re not measuring, you’re not marketing. But let’s be honest. You’re busy trying to complete work for existing clients, reach new clients, and s ...

      Dave Charest/ Constant Contact- 16 readers -
  • How to Choose a Domain Name for Your Blog

    … You’ve decided to start a blog. You’re ready for the world to learn more about your business, your passions, or both. One of the biggest challenges to getting started is finding the right name for your blog. Figuring out a good name is hard enough on its own, but it gets trickier when you have to think about finding an available domain name…

    Constant Contactin How To's- 14 readers -
  • 5 Questions to Ask a Marketing Agency Before You Hire It

    … Outsourcing your marketing can be a smart move for small businesses. Whether you want to find new customers, build a stronger brand, or engage existing customers, effective marketing campaigns require careful planning. If you’re looking to hire a marketing agency, you want to make sure you’re sizing the marketing professional up correctly so…

    Constant Contactin Paid Search EMail- 19 readers -
  • 6 Things You Should Know Before You Hire a Marketing Firm

    … If you think it’s time to hire a marketing firm and outsource marketing for your business, there are some things you need to make sure you know first. After all, these people are going to be in charge of bolstering and promoting your brand online, so it’s important that you make good decisions. In my past life, I grew a partner program…

    Constant Contactin Paid Search EMail- 19 readers -
  • How to Increase Your Conversion Rate in 4 Simple Steps

    … conversion rates at your business? With a little extra planning, your business can effectively attract new business, keep prospects engaged, and get them to convert. Follow these four steps and measure your success to see if you can increase client conversion and propel your business with more happy customers. Looking for more marketing tips? Sign…

    Constant Contactin How To's- 21 readers -
  • 5 Foolproof Ways to Generate Leads for Your Business

    … clicked more often. Learning your subscribers’ habits allows you to be more effective. 3. Discounts and coupons To drive leads with discounts and coupons, focus on “new customer coupons.” In a 2016 CouponBox survey, 75 percent of retailers polled said this was the best coupon/discount for increasing long-term revenue. Once you’ve created your deal…

    Constant Contactin Social EMail- 12 readers -
  • Is It Time for You to Upgrade Your Web Hosting?

    … When you’re first launching a business website, the sheer breadth of hosting options can seem overwhelming. In the beginning, it’s often safe to figure you can rely on one of the more basic plans to start and then upgrade when the time comes. Now, you may be wondering if it’s time to give your hosting plan an upgrade. As your business grows…

    Constant Contact- 12 readers -
  • The Biggest Pitfall of Being a Generalist Marketing Agency

    … When you start a marketing agency, your first impulse might be to keep your focus general. After all, staying general will open you up to a broad range of clients, right? Getting too specialized might turn people away. But let’s be honest with ourselves for a moment. It’s nearly impossible for a small agency or lone consultant to be an expert…

    Dave Charest/ Constant Contactin EMail- 16 readers -
  • The 5 Top Reasons You Should Be Using Infographics

    … can use them in your own marketing. The answer is quite simple: You can use infographics virtually any way you want. Infographics can be used multiple times across multiple platforms. What does this mean for you? Less time, less money, and more conversions, website traffic, and exposure. Really, you’ve got nothing to lose when you start creating…

    Constant Contactin EMail- 20 readers -
  • What Really Inspires Owners to Start Their Business?

    … If you’re a small business owner, you’re motivated by something unique. A reason you get out of bed in the morning and put in the long hours. Something that drives you to roll up your sleeves and get the job done. Your why. As part of National Small Business Week, we want to know what drives you. Maybe you run a small business because it allows…

    Constant Contactin EMail- 15 readers -
  • Writing YOUR Success Story

    … Editor’s Note: The following is a guest post from Linda McMahon, Administrator of the Small Business Administration, in honor of Small Business Week 2017. Once upon a time…. It’s the classic opening to our favorite fairy tales. As children we dream of magic potions and knights in shining armor that will provide our happily ever after. How…

    Constant Contact- 25 readers -
  • 5 Ways to Celebrate National Small Business Week

    … Do you celebrate National Small Business Week at your business? If not, this year is a great time to start! As a tradition spanning over 50 years, National Small Business Week gives you the opportunity to celebrate small businesses and the contributions that they make to local communities and the national economy. This year, Small Business…

    Miranda Paquet/ Constant Contactin EMail- 21 readers -
  • How to Increase Revenue for Your Small Business

    … they cost you. Tip: You can find certified marketing experts in Constant Contact’s MarketPlace. Increase revenue by focusing on proven strategies By following these five steps, you’ll begin increasing revenue for your business today, keeping your doors open tomorrow. Looking for more small business marketing tips? Sign up for our newsletter…

    Constant Contactin EMail How To's- 15 readers -
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