Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G).B2B branding is a term used in marketing.The overall volume of B2B (Business-to-Business) transactions is much higher than the volume of B2C transactions. The primary reason for this is that in a typical supply chain there will be many B2B transactions involving sub components or raw materials, and only one B2C transaction, specifically sale of the finished product to the end customer.
Posts about Business-To-Business
  • Why Have B2B Brands Fallen Behind on Social Media?

    … Take a look at 2016’s most influential brands on Facebook, according to Mavrck: Starbucks, Coca-Cola, MTV and Samsung Mobile top the charts, followed by brands like KFC, Nike and Target. What do these companies have in common? They’re all business-to-consumer. These days, it’s rare to find a business not trying to make a social media splash…

    AllFacebookin Social Facebook Twitter- 45 readers -
  • B2B Content Marketers: Market Your Content But Focus On Value

    … Any marketer’s goal is to reach the right decision-maker with the right message at the right time. If you’re a business-to-business (B2B) marketer, these decision-makers are usually part of the C-suite, and they have a very specific set of needs that you’ll have to address through content, and through certain types of content. In this post…

    Jim Yu/ Marketing Landin Content- 15 readers -
  • What does ‘premium publisher’ mean, anyway?

    … they ask for can be data, dedicated attention or money. That’s pretty consistent with how premium publishers were defined pre-digital. If you’re a traditional magazine, you charge on the newsstand and you charge for a subscription. If you’re a business-to-business publication, you might send out complimentary subscriptions, but only to industry…

    Lucia Moses/ Digiday- 18 readers -
  • Is Your PPC Budget Setting You Up To Fail?

    … questions: Did you allow budget to test new channels? Did you budget enough or maybe too much? Were actual results in line with projections? These are all questions that have probably plagued many marketing directors, CMOs and even CEOs at some point in time. I wish had the answer but in reality, there is no magic bullet because each business is unique…

    Cassie Oumedian/ PPC Heroin Paid Search- 7 readers -
  • Gearing Up for Your PPC Campaign in 2015

    … Using pay-per-click campaigns have been beneficial for a wide scope of businesses on the Internet. However, 2015 may bring various changes and alterations of which you may need to be aware. As many organizations manage their fiscal budgets at the beginning of the new year, now is the time to start analyzing how to maximize the future while…

    ppc.orgin Paid Search Mobile Facebook- 4 readers -
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