Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G).B2B branding is a term used in marketing.The overall volume of B2B (Business-to-Business) transactions is much higher than the volume of B2C transactions. The primary reason for this is that in a typical supply chain there will be many B2B transactions involving sub components or raw materials, and only one B2C transaction, specifically sale of the finished product to the end customer.
Posts about Business-To-Business
  • Why Have B2B Brands Fallen Behind on Social Media?

    … Take a look at 2016’s most influential brands on Facebook, according to Mavrck: Starbucks, Coca-Cola, MTV and Samsung Mobile top the charts, followed by brands like KFC, Nike and Target. What do these companies have in common? They’re all business-to-consumer. These days, it’s rare to find a business not trying to make a social media splash…

    AllFacebookin Social Facebook Twitter- 16 readers -
  • B2B Content Marketers: Market Your Content But Focus On Value

    …, we’ll discuss what your decision-makers want in the content your brand produces and the unique challenges that B2B marketers face when tackling content marketing. Start Providing Content Substance A survey by The Economist Group, which measured the opinions of 500 business executives and 500 marketers globally, uncovered a key insight: marketers…

    Jim Yu/ Marketing Landin Content- 10 readers -
  • What does ‘premium publisher’ mean, anyway?

    … they ask for can be data, dedicated attention or money. That’s pretty consistent with how premium publishers were defined pre-digital. If you’re a traditional magazine, you charge on the newsstand and you charge for a subscription. If you’re a business-to-business publication, you might send out complimentary subscriptions, but only to industry…

    Lucia Moses/ Digiday- 10 readers -
  • Is Your PPC Budget Setting You Up To Fail?

    … channels are expected to grow over the next few years? The Future – Digital Marketing Channel Projections According to a recent Gartner survey released in November, Digital Marketing Budgets are expected to increase on average by 17%. “Marketers are investing in the customer experience to drive business advantage and profitable revenue growth…

    Cassie Oumedian/ PPC Heroin Paid Search- 5 readers -
  • Gearing Up for Your PPC Campaign in 2015

    … Using pay-per-click campaigns have been beneficial for a wide scope of businesses on the Internet. However, 2015 may bring various changes and alterations of which you may need to be aware. As many organizations manage their fiscal budgets at the beginning of the new year, now is the time to start analyzing how to maximize the future while…

    ppc.orgin Paid Search Mobile Facebook- 3 readers -
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