Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G).B2B branding is a term used in marketing.The overall volume of B2B (Business-to-Business) transactions is much higher than the volume of B2C transactions. The primary reason for this is that in a typical supply chain there will be many B2B transactions involving sub components or raw materials, and only one B2C transaction, specifically sale of the finished product to the end customer.
Posts about Business-To-Business
  • Why Have B2B Brands Fallen Behind on Social Media?

    … Take a look at 2016’s most influential brands on Facebook, according to Mavrck: Starbucks, Coca-Cola, MTV and Samsung Mobile top the charts, followed by brands like KFC, Nike and Target. What do these companies have in common? They’re all business-to-consumer. These days, it’s rare to find a business not trying to make a social media splash…

    AllFacebookin Social Facebook Twitter- 25 readers -
  • B2B Content Marketers: Market Your Content But Focus On Value

    … Any marketer’s goal is to reach the right decision-maker with the right message at the right time. If you’re a business-to-business (B2B) marketer, these decision-makers are usually part of the C-suite, and they have a very specific set of needs that you’ll have to address through content, and through certain types of content. In this post…

    Jim Yu/ Marketing Landin Content- 11 readers -
  • What does ‘premium publisher’ mean, anyway?

    … members who fill out a lengthy questionnaire providing data about themselves (which increases the value of the publications’ ad inventory). If you’re a premium channel on TV, you require that users watch interstitial, non-skippable ads, or that they pay a monthly fee, or both. That’s in contrast to publications that are free newspapers, or public…

    Lucia Moses/ Digiday- 13 readers -
  • Is Your PPC Budget Setting You Up To Fail?

    … of the market share in the digital space but as you can see, Microsoft (Bing) and Yahoo also hold a pretty big chunk too (29.8%). If you’re only running ads on Google you could be missing out on almost 30% of U.S. searches! So now that we’ve seen how the market share plays out, how are companies budgeting for digital marketing and which marketing…

    Cassie Oumedian/ PPC Heroin Paid Search- 5 readers -
  • Gearing Up for Your PPC Campaign in 2015

    Using pay-per-click campaigns have been beneficial for a wide scope of businesses on the Internet. However, 2015 may bring various changes and alterations of which you may need to be aware. As many organizations manage their fiscal budgets at the beginning of the new year, now is the time to start analyzing how to maximize the future while calculating your expenses. 3 readers -
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