Business-To-Business

Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G).B2B branding is a term used in marketing.The overall volume of B2B (Business-to-Business) transactions is much higher than the volume of B2C transactions. The primary reason for this is that in a typical supply chain there will be many B2B transactions involving sub components or raw materials, and only one B2C transaction, specifically sale of the finished product to the end customer.
Posts about Business-To-Business
  • Why Have B2B Brands Fallen Behind on Social Media?

    … Take a look at 2016’s most influential brands on Facebook, according to Mavrck: Starbucks, Coca-Cola, MTV and Samsung Mobile top the charts, followed by brands like KFC, Nike and Target. What do these companies have in common? They’re all business-to-consumer. These days, it’s rare to find a business not trying to make a social media splash…

    AllFacebookin Social Facebook Twitter- 28 readers -
  • B2B Content Marketers: Market Your Content But Focus On Value

    …, we’ll discuss what your decision-makers want in the content your brand produces and the unique challenges that B2B marketers face when tackling content marketing. Start Providing Content Substance A survey by The Economist Group, which measured the opinions of 500 business executives and 500 marketers globally, uncovered a key insight: marketers…

    Jim Yu/ Marketing Landin Content- 11 readers -
  • What does ‘premium publisher’ mean, anyway?

    … engaged with the content. For the publisher, “premium” means the best that publisher can create and the best audience that publisher can attract, using smart, white-hat marketing techniques. Paul Rossi, president, The Economist Group I have always thought of “premium publisher” as an industry term used to differentiate through implied quality. I don’t…

    Lucia Moses/ Digiday- 13 readers -
  • Is Your PPC Budget Setting You Up To Fail?

    … questions: Did you allow budget to test new channels? Did you budget enough or maybe too much? Were actual results in line with projections? These are all questions that have probably plagued many marketing directors, CMOs and even CEOs at some point in time. I wish had the answer but in reality, there is no magic bullet because each business is unique…

    Cassie Oumedian/ PPC Heroin Paid Search- 5 readers -
  • Gearing Up for Your PPC Campaign in 2015

    … Using pay-per-click campaigns have been beneficial for a wide scope of businesses on the Internet. However, 2015 may bring various changes and alterations of which you may need to be aware. As many organizations manage their fiscal budgets at the beginning of the new year, now is the time to start analyzing how to maximize the future while…

    ppc.orgin Paid Search Mobile Facebook- 3 readers -
  • Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming

    … Marketing Association, Business relationships, Business Strategy, Buyer Personas, Chief Content Officer, Chief Marketing Officer, Demand Generation, Fearless Competitor, Find New Customers, Florida, Guest appearances, lead generation, Lead Nurturing, Lead Scoring, Leadership, Management best practices, Marketing Automation, marketing campaigns, marketing funnel, Marketing Metrics, Marketing ROI, Marketing Tips, Mobile Marketing, Personal growth, Presentation skills, Tampa…

    Jeff Ogden/ Fearless Competitorin Mobile- 24 readers -
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