Business To Business

  • LinkedIn Acquires PointDrive

    … LinkedIn announced its acquisition of business-to-business sales application provider PointDrive. Vice president of product David Thacker announced the acquisition in a blog post, saying that PointDrive fits LinkedIn’s mission to “connect the world’s professionals.” Thacker wrote: PointDrive’s talented team has built an easy-to-use app…

    David Cohen/ AllFacebook- 24 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … considering the fact that 74 percent of buyers consult social media before making a purchase decision. The major challenge among business-to-business brands, then, isn’t to be on social media—more than 90 percent of brands already are–but to turn their social media presence into sales engines. With almost 1.7 billion Facebook users and billions more…

    AllFacebookin Social Facebook- 28 readers -
  • Personalized Marketing: Choosing your targets wisely

    … A recent MarketingSherpa B2B Newsletter case study, “Personalization Marketing: In-trial messages increased online registrations by 15% for a B2B SaaS,” covered Brainshark, a cloud-based B2B service for training, sales conversions and marketing. The case study examined how Brainshark pushed personalized messaging on users of a freemium product…

    David Kirkpatrick/ MarketingSherpa Blog- 9 readers -
  • LinkedIn Launching Business Focused Ad Network

    …, which is a very attractive advertising segment. To launch the network, LinkedIn has partnered with AppNexus, which already has a number of advertising clients and connections with about 2500 other business focused sites. In addition, the technologies that LinkedIn acquired when they purchased the marketing platform Bizo last year (for a reported…

    KJ Rockerin Social- 6 readers -
    Earlier about the same topic:
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