Business To Business

  • 5 Steps to Winning at Account-Based Marketing

    … and scalable through Data-as-a-Service (DaaS) platforms. These insights help marketers better understand and identify their most lucrative accounts, which in turn equips them to prioritize resources when engaging those accounts through the sales funnel. ABM has even become central to our own business development strategy here at Dun & Bradstreet. We…

    Marketing Technology Blog- 31 readers -
  • Why B2B Advertisers Need Facebook

    … on user’s job title, industry, education, age and location; so why not capitalize on the platform with larger scale and reach domestically and globally? No barrier to entry: Facebook gives advertisers large and small access to its entire suite of products and capabilities. With LinkedIn, higher-end products such as dynamic ads and account-based…

    AllFacebookin Social Facebook Retargeting- 47 readers -
  • What Can We Expect for Influencer Marketing in 2017?

    2016 was an amazing year for influencer marketing, as evidenced from the flurry of companies that arose touting their wares. Not even the changes in algorithms on various social platforms, Federal Trade Commission compliance crackdowns or questions over return on investment stopped companies from jumping into the realm of working with influencers.

    Inside Facebook- 37 readers -
  • LinkedIn Acquires PointDrive

    … LinkedIn announced its acquisition of business-to-business sales application provider PointDrive. Vice president of product David Thacker announced the acquisition in a blog post, saying that PointDrive fits LinkedIn’s mission to “connect the world’s professionals.” Thacker wrote: PointDrive’s talented team has built an easy-to-use app…

    David Cohen/ AllFacebook- 28 readers -
  • If Your CEO Doesn’t Understand Your Social Strategy, You Don’t Have One

    … In my job, I spend a lot of time talking with Fortune 500 CEOs about their industries–what is working, what isn’t, and what challenges are on the horizon. The biggest topic today: social. It’s been widely embraced, yet it is not fully understood in the world of business-to-business marketing to date. Your company no doubt has a presence…

    AllFacebookin Social- 24 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … of your product itself to trigger peer-to-peer sharing can make a whole lot of difference. Perhaps the most notable beneficiary of the built-in virality of social media is Dropbox. By tapping into the power of peer recommendation referrals, Dropbox was able to get to 1 million users in seven months of launching publicly, and then to 10 million users…

    AllFacebookin Social Facebook- 36 readers -
Get the top posts daily into your mailbox!