Business To Business

  • 5 Steps to Winning at Account-Based Marketing

    … value in the past. We’re fortunate at Dun & Bradstreet to have access to the same data and analytics capabilities we develop for our customers. We use propensity and attrition analytic models to tell us who is most likely to grow their relationship with us, who we can potentially cross-sell to and who poses a potential risk of not renewing…

    Marketing Technology Blog- 30 readers -
  • Why B2B Advertisers Need Facebook

    … on user’s job title, industry, education, age and location; so why not capitalize on the platform with larger scale and reach domestically and globally? No barrier to entry: Facebook gives advertisers large and small access to its entire suite of products and capabilities. With LinkedIn, higher-end products such as dynamic ads and account-based…

    AllFacebookin Social Facebook Retargeting- 47 readers -
  • LinkedIn Acquires PointDrive

    … LinkedIn announced its acquisition of business-to-business sales application provider PointDrive. Vice president of product David Thacker announced the acquisition in a blog post, saying that PointDrive fits LinkedIn’s mission to “connect the world’s professionals.” Thacker wrote: PointDrive’s talented team has built an easy-to-use app…

    David Cohen/ AllFacebook- 28 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … of your product itself to trigger peer-to-peer sharing can make a whole lot of difference. Perhaps the most notable beneficiary of the built-in virality of social media is Dropbox. By tapping into the power of peer recommendation referrals, Dropbox was able to get to 1 million users in seven months of launching publicly, and then to 10 million users…

    AllFacebookin Social Facebook- 36 readers -
  • Personalized Marketing: Choosing your targets wisely

    … A recent MarketingSherpa B2B Newsletter case study, “Personalization Marketing: In-trial messages increased online registrations by 15% for a B2B SaaS,” covered Brainshark, a cloud-based B2B service for training, sales conversions and marketing. The case study examined how Brainshark pushed personalized messaging on users of a freemium product…

    David Kirkpatrick/ MarketingSherpa Blog- 12 readers -
  • B2B Content Marketing Playbook: Tips Prepare You for the Big Content Game

    The 2015 B2B Marketing Report from Content Marketing Institute and MarketingProfs sheds a pretty bright light on the true state of B2B content marketing. While 86% of B2B marketers are using content marketing, only 8% rate their content marketing efforts as “very effective”. It’s not so different than teams participating in sports like football.

    Ashley Zeckman/ TopRank®- 24 readers -
  • LinkedIn Launching Business Focused Ad Network

    … Over the past several years we have seen just about every social network launch their own ad network to help monetize their traffic. This is a smart move since social networks already do a great job at collecting personal information about users, which can then be used to show very targeted ads. The one exception to this has been LinkedIn…

    KJ Rockerin Social- 7 readers -
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