Business To Business

    • An Interview with LeadMD’s Justin Gray on Account-Based Marketing

      Justin Gray is a serial entrepreneur serving currently as the CEO and founder of LeadMD, the world’s largest marketing automation consultancy having implemented over half of the Marketo user base. In our interview, we specifically discuss account-based marketing (ABM), a business-to-business marketing strategy that’s exploded in popularity the last couple years and is being i ...

      Douglas Karr/ Marketing Technology Blog- 16 readers -
  • 5 Steps to Winning at Account-Based Marketing

    … and scalable through Data-as-a-Service (DaaS) platforms. These insights help marketers better understand and identify their most lucrative accounts, which in turn equips them to prioritize resources when engaging those accounts through the sales funnel. ABM has even become central to our own business development strategy here at Dun & Bradstreet. We…

    Marketing Technology Blog- 27 readers -
  • Why B2B Advertisers Need Facebook

    …., people who viewed a video or interacted with a brand’s page or posts) and target lookalike users for all of the mentioned above. These vast first-party options put Facebook above the rest of the social platforms. Pace of innovation: More than 95 percent of Facebook’s revenue comes directly from advertising, whereas LinkedIn’s marketing solutions…

    AllFacebookin Social Facebook Retargeting- 41 readers -
  • LinkedIn Acquires PointDrive

    … LinkedIn announced its acquisition of business-to-business sales application provider PointDrive. Vice president of product David Thacker announced the acquisition in a blog post, saying that PointDrive fits LinkedIn’s mission to “connect the world’s professionals.” Thacker wrote: PointDrive’s talented team has built an easy-to-use app…

    David Cohen/ AllFacebook- 28 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … of your messaging. Develop a social selling strategy Research by the Sales Management Association indicates that two-thirds of companies have no social media strategy for their sales organizations. This is further buttressed by an Accenture study that found that 93 percent of sales executives have no formal training about social selling. Social…

    AllFacebookin Social Facebook- 35 readers -
  • Personalized Marketing: Choosing your targets wisely

    … A recent MarketingSherpa B2B Newsletter case study, “Personalization Marketing: In-trial messages increased online registrations by 15% for a B2B SaaS,” covered Brainshark, a cloud-based B2B service for training, sales conversions and marketing. The case study examined how Brainshark pushed personalized messaging on users of a freemium product…

    David Kirkpatrick/ MarketingSherpa Blog- 12 readers -
  • B2B Content Marketing Playbook: Tips Prepare You for the Big Content Game

    The 2015 B2B Marketing Report from Content Marketing Institute and MarketingProfs sheds a pretty bright light on the true state of B2B content marketing. While 86% of B2B marketers are using content marketing, only 8% rate their content marketing efforts as “very effective”. It’s not so different than teams participating in sports like football.

    Ashley Zeckman/ TopRank®- 23 readers -
  • LinkedIn Launching Business Focused Ad Network

    … Over the past several years we have seen just about every social network launch their own ad network to help monetize their traffic. This is a smart move since social networks already do a great job at collecting personal information about users, which can then be used to show very targeted ads. The one exception to this has been LinkedIn…

    KJ Rockerin Social- 7 readers -
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