Business To Business

  • 5 Steps to Winning at Account-Based Marketing

    … and scalable through Data-as-a-Service (DaaS) platforms. These insights help marketers better understand and identify their most lucrative accounts, which in turn equips them to prioritize resources when engaging those accounts through the sales funnel. ABM has even become central to our own business development strategy here at Dun & Bradstreet. We…

    Marketing Technology Blog- 31 readers -
  • Why B2B Advertisers Need Facebook

    … Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates…

    AllFacebookin Social Facebook Retargeting- 47 readers -
  • What Can We Expect for Influencer Marketing in 2017?

    … toe the line. And influencers need to obey the rules to help ensure their business. Data will prove influencer marketing’s actual worth With marketers becoming more accountable for ROI and sales, 2017 will be the year that data will show the strength of influencer marketing beyond the beauty of it being impervious to ad blocking or mere social…

    Inside Facebookin Social Facebook Twitter- 37 readers -
  • LinkedIn Acquires PointDrive

    … LinkedIn announced its acquisition of business-to-business sales application provider PointDrive. Vice president of product David Thacker announced the acquisition in a blog post, saying that PointDrive fits LinkedIn’s mission to “connect the world’s professionals.” Thacker wrote: PointDrive’s talented team has built an easy-to-use app…

    David Cohen/ AllFacebook- 28 readers -
  • If Your CEO Doesn’t Understand Your Social Strategy, You Don’t Have One

    … a purchase decision. Social should provide content that delivers value. The goal is engagement and leads. Providing information or education that makes people feel and look smart will not only ensure they engage with you, but also encourages them to share with others. Create KPIs around your social messaging that measure the actions people take…

    AllFacebookin Social- 24 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … considering the fact that 74 percent of buyers consult social media before making a purchase decision. The major challenge among business-to-business brands, then, isn’t to be on social media—more than 90 percent of brands already are–but to turn their social media presence into sales engines. With almost 1.7 billion Facebook users and billions more…

    AllFacebookin Social Facebook- 36 readers -
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