Business To Business

  • Why B2B Advertisers Need Facebook

    … on user’s job title, industry, education, age and location; so why not capitalize on the platform with larger scale and reach domestically and globally? No barrier to entry: Facebook gives advertisers large and small access to its entire suite of products and capabilities. With LinkedIn, higher-end products such as dynamic ads and account-based…

    AllFacebookin Social Facebook Retargeting- 29 readers -
  • LinkedIn Acquires PointDrive

    … LinkedIn announced its acquisition of business-to-business sales application provider PointDrive. Vice president of product David Thacker announced the acquisition in a blog post, saying that PointDrive fits LinkedIn’s mission to “connect the world’s professionals.” Thacker wrote: PointDrive’s talented team has built an easy-to-use app…

    David Cohen/ AllFacebook- 27 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … is still evolving. Apps like Leadfeeder are changing the game in this regard, though, making it easy to track which pages your anonymous site visitors load, and also providing data on the organizations that your visitors come from. When you’re able to see what content about you interests your sales leads most, you can increase the effectiveness…

    AllFacebookin Social Facebook- 33 readers -
  • Personalized Marketing: Choosing your targets wisely

    … of static data, such as presentation slide shows, spreadsheet data, PDFs and other written content. Although Brainshark targets business users director-level and above in sales training, enablement and operations, the freemium product attracted more than just attention from business users. Arthur Gehring, Vice President of Demand Generation, Brainshark…

    David Kirkpatrick/ MarketingSherpa Blog- 10 readers -
  • LinkedIn Launching Business Focused Ad Network

    … Over the past several years we have seen just about every social network launch their own ad network to help monetize their traffic. This is a smart move since social networks already do a great job at collecting personal information about users, which can then be used to show very targeted ads. The one exception to this has been LinkedIn…

    KJ Rockerin Social- 6 readers -
    Earlier about the same topic:
Get the top posts daily into your mailbox!