Business To Business

  • Why B2B Advertisers Need Facebook

    … Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates…

    AllFacebookin Social Facebook Retargeting- 27 readers -
  • LinkedIn Acquires PointDrive

    … portfolio. We believe that combining our network and product with its content-sharing application will help to better position LinkedIn as a platform where sales professionals can build stronger relationships with customers and prospects. PointDrive founder and CEO Bill Burnett added in a blog post of his own: Since our inception, our mission has…

    David Cohen/ AllFacebook- 27 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … messaging to just your owned marketing channels is a big no-no. Use techniques like content marketing to position yourself as an industry leader in such a way that you’re noticed both inside and outside of your channels, making the decision to do business with you that much easier. Tools like Marin Software make cross-channel promotion easy, so you can…

    AllFacebookin Social Facebook- 31 readers -
  • Personalized Marketing: Choosing your targets wisely

    … A recent MarketingSherpa B2B Newsletter case study, “Personalization Marketing: In-trial messages increased online registrations by 15% for a B2B SaaS,” covered Brainshark, a cloud-based B2B service for training, sales conversions and marketing. The case study examined how Brainshark pushed personalized messaging on users of a freemium product…

    David Kirkpatrick/ MarketingSherpa Blog- 9 readers -
  • B2B Content Marketing Playbook: Tips Prepare You for the Big Content Game

    The 2015 B2B Marketing Report from Content Marketing Institute and MarketingProfs sheds a pretty bright light on the true state of B2B content marketing. While 86% of B2B marketers are using content marketing, only 8% rate their content marketing efforts as “very effective”. It’s not so different than teams participating in sports like football.

    Ashley Zeckman/ TopRank®- 18 readers -
  • LinkedIn Launching Business Focused Ad Network

    … $175 million). One of the most anticipated features of this new ad network will be a product called the “LinkedIn Lead Accelerator.” This is a system where website owners can place a custom LinkedIn pixel on their website, which will allow the site owner to match the data they collect through cookies with the existing data LinkedIn has on file…

    KJ Rockerin Social- 6 readers -
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