Business To Business

  • LinkedIn Acquires PointDrive

    … LinkedIn announced its acquisition of business-to-business sales application provider PointDrive. Vice president of product David Thacker announced the acquisition in a blog post, saying that PointDrive fits LinkedIn’s mission to “connect the world’s professionals.” Thacker wrote: PointDrive’s talented team has built an easy-to-use app…

    David Cohen/ AllFacebook- 21 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … considering the fact that 74 percent of buyers consult social media before making a purchase decision. The major challenge among business-to-business brands, then, isn’t to be on social media—more than 90 percent of brands already are–but to turn their social media presence into sales engines. With almost 1.7 billion Facebook users and billions more…

    AllFacebookin Social Facebook- 25 readers -
  • Personalized Marketing: Choosing your targets wisely

    … of static data, such as presentation slide shows, spreadsheet data, PDFs and other written content. Although Brainshark targets business users director-level and above in sales training, enablement and operations, the freemium product attracted more than just attention from business users. Arthur Gehring, Vice President of Demand Generation, Brainshark…

    David Kirkpatrick/ MarketingSherpa Blog- 9 readers -
  • LinkedIn Launching Business Focused Ad Network

    …, which is a very attractive advertising segment. To launch the network, LinkedIn has partnered with AppNexus, which already has a number of advertising clients and connections with about 2500 other business focused sites. In addition, the technologies that LinkedIn acquired when they purchased the marketing platform Bizo last year (for a reported…

    KJ Rockerin Social- 5 readers -
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