Business To Business

  • 5 Steps to Winning at Account-Based Marketing

    … and scalable through Data-as-a-Service (DaaS) platforms. These insights help marketers better understand and identify their most lucrative accounts, which in turn equips them to prioritize resources when engaging those accounts through the sales funnel. ABM has even become central to our own business development strategy here at Dun & Bradstreet. We…

    Marketing Technology Blog- 23 readers -
  • Why B2B Advertisers Need Facebook

    … Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates…

    AllFacebookin Social Facebook Retargeting- 39 readers -
  • LinkedIn Acquires PointDrive

    … development and product teams will be relocating to LinkedIn’s San Francisco office, while all customer-facing personnel will be staying in Chicago. Readers: What are your thoughts on LinkedIn’s latest acquisition? …

    David Cohen/ AllFacebook- 27 readers -
  • 7 Steps for Mastering Your B2B Social Selling Efforts

    … of your product itself to trigger peer-to-peer sharing can make a whole lot of difference. Perhaps the most notable beneficiary of the built-in virality of social media is Dropbox. By tapping into the power of peer recommendation referrals, Dropbox was able to get to 1 million users in seven months of launching publicly, and then to 10 million users…

    AllFacebookin Social Facebook- 35 readers -
  • Personalized Marketing: Choosing your targets wisely

    … A recent MarketingSherpa B2B Newsletter case study, “Personalization Marketing: In-trial messages increased online registrations by 15% for a B2B SaaS,” covered Brainshark, a cloud-based B2B service for training, sales conversions and marketing. The case study examined how Brainshark pushed personalized messaging on users of a freemium product…

    David Kirkpatrick/ MarketingSherpa Blog- 12 readers -
  • LinkedIn Launching Business Focused Ad Network

    …, which is a very attractive advertising segment. To launch the network, LinkedIn has partnered with AppNexus, which already has a number of advertising clients and connections with about 2500 other business focused sites. In addition, the technologies that LinkedIn acquired when they purchased the marketing platform Bizo last year (for a reported…

    KJ Rockerin Social- 7 readers -
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