Business Websites

  • Google Measures Its Own Success with HEART. You Can Too.

    … Google Measures Its Own Success with HEART. You Can Too. October 18, 2016 - Posted by Jeff B. Copeland to Business Websites The smart folks at Google use a surprisingly simple method of judging the success of their own websites. It goes by the initials HEART, and you can use it too, even without an army of data scientists backing you up…

    Jeff B. Copeland/ Dex Mediain Google- 8 readers -
  • 6 Questions to Ask Your Website Manager

    … Your website is the ‘hub’ of all marketing channels, campaigns or activities. If it goes down, or isn’t up to standards, it’ll sabotage the rest of your efforts – dragging down ROI in the process. That’s even more challenging when you’re not technical, or don’t how to assess its quality in the first place. But you can use these six questions…

    Brad Smith/ Dex Media- 12 readers -
  • Win Search-Engine Love with Perfect On-Page SEO [Infographic]

    … Win Search-Engine Love with Perfect On-Page SEO [Infographic] June 7, 2016 - Posted by Jeff B. Copeland to Business Websites/ SEO The internet: an endless beauty pageant with search engines as the judges and your site as the contestant. Put the best face on your site with search engine optimization (SEO)—sounds technical…

    Jeff B. Copeland/ Dex Mediain SEO- 6 readers -
  • Go Test Your Site on Google’s New Tool

    … Go Test Your Site on Google’s New Tool June 7, 2016 - Posted by Jeff B. Copeland to Business Websites/ SEO Go right now to this test site by Google, enter your website address, and get a report back on how fast your site delivers pages, both on desktop computer and mobile phones, and on your site’s overall “mobile friendliness”, how it looks…

    Jeff B. Copeland/ Dex Mediain SEO- 9 readers -
  • Consumers Who Choose Clicks Over Calls for Booking

    … Consumers Who Choose Clicks Over Calls for Booking May 10, 2016 - Posted by Jeff B. Copeland to Business Websites/ CRM First quarter, 2016, data from online booking engine Pingup shows clicking gaining on calling for appointments and reservations, especially by women, and well-organized women at that, tending to book about 45 hours in advance…

    Jeff B. Copeland/ Dex Media- 11 readers -
  • Fast Track to the Top on Google: Answer Boxes

    … Fast Track to the Top on Google: Answer Boxes April 19, 2016 - Posted by Jeff B. Copeland to Business Websites/ Local Marketing/ SEM & PPC Type searches in Google—especially questions in whole phrases like “how much is a …”–and the pages that come back increasingly lead off with a box that displays a short answer to the question. Google…

    Jeff B. Copeland/ Dex Mediain Google- 12 readers -
  • Grab Site Visitors Before They Go

    … at their business. Try these 2 tools: 1. Exit Intent Overlays (or Pop-Overs) Yes, name is a mouthful, but really smart technology. The software senses when a visitor intends to exit by clocking the speed and direction of the mouse movement (for instance, towards the back button) and “overlay” the website with a box in a split second. The box must…

    Jeff B. Copeland/ Dex Media- 10 readers -
  • Protect Your WordPress Site from Hackers [Infographic]

    … Protect Your WordPress Site from Hackers [Infographic] March 15, 2016 - Posted by Jeff B. Copeland to Blogging/ Business Websites If your site runs on WordPress, the most popular web publishing software, you need to see this graphic from YourEscapeFrom9to5.com. Some 30,000 WordPress sites a day get hacked, most of them small business sites…

    Jeff B. Copeland/ Dex Mediain Blogging- 7 readers -
  • 13 Website Tips for Better Search Ranking [Infographic]

    … Website development and management firm Hale Associations created this handy cheat sheet of 13 “ranking factors” for 2016, in other words “stuff you should do for your website to look good for Google”. While the fundamentals of search engine optimization (SEO) remain the same through the years (mainly good, relevant content on the page), the details...continue reading … The post 13 Website Tips for Better Search Ranking [Infographic] appeared first on Dex Media. …

    Jeff B. Copeland/ Dex Mediain SEO- 5 readers -
  • We Asked Our Clients: Tell Us About Your Websites

    … We Asked Our Clients: Tell Us About Your Websites October 26, 2015 - Posted by Marion Jacobson to Business Websites We recently surveyed small businesses, asking them to tell us about their websites, how they use them, how effective they are, how often they are updated, etc. These are all local businesses across the U.S. Some key takeaways…

    Marion Jacobson/ Dex Media- 12 readers -
  • Build a Cool Careers Page and Job Seekers Will Come

    … Hiring forecast: tight and getting tighter. In a recent survey by the National Federation of Independent Business (NIFB), 45% of small businesses that are hiring said they find “few or no qualified applicants.” Yet few small businesses put much effort into a Careers Page on their sites aimed at marketing the business to potential hires. We’re…

    Jeff B. Copeland/ Dex Media- 11 readers -
  • The ABCs of Landing Pages That Work [Infographic]

    … The ABCs of Landing Pages That Work [Infographic] October 13, 2015 - Posted by Chris Irby to Business Websites/ SEM & PPC The Copyblogger sages Present wisdom for the ages On building landing pages With content that engages. If you’re doing any kind of search engine marketing for your business, you know that getting customers to click…

    Chris Irby/ Dex Media- 11 readers -
  • So You Led Someone To Your Website. Now What?

    …. And just to clarify, there are different definitions for a landing page. The strictest definition is a page that contains a form to capture information. But the looser definition is more relevant to our small business audience, so we’ll go with that. In this interpretation, a landing page can be any page on your website or blog. It’s the page…

    Christine Landry/ Dex Media- 11 readers -
  • Veterinarian Websites – What Does Google Look For?

    … into consideration. Step Three – Beef up Your Website With websites, you definitely reap what you sow. The more unique content and great information you regularly add to your website, the better it performs. Every one of the three veterinary businesses featured in the 3-Pack above has an excellent website with lots of great information about their services…

    Marion Jacobson/ Dex Mediain Google- 14 readers -
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