Businessofppc

  • True or False: My PPC Goals Are Realistic

    …. Goals are important. Without goals, there is no way to create a long-term strategy for an account. Now, I do have an important clarification to make: goals and performance are different. Paid search can be a magical world where ‘miracles’ happen frequently. I categorize a PPC miracle as immediate improvement of all metrics. It happens – I’ve…

    Kristina Mclane/ PPC Heroin Paid Search- 8 readers -
  • How Football Shaped My Philosophy Regarding PPC

    … PPC to me is a lot like football. Building successful paid search accounts requires a well-defined philosophy for approaching account work, a strong game plan, and solid execution of the plan you spent all that time creating. Football coaches subscribe to either an offensive or defensive philosophy. Offensive minded coaches believe in high…

    Jeff Baum/ PPC Heroin Paid Search How To's- 8 readers -
  • Manage Your PPC Clients More Effectively By Identifying Personalities

    … the conversation back to setting and reaching well thought out business goals. Final Thoughts PPC accounts are often reflections of a client’s personality. Identifying their personality type and developing a strategy for dealing with them will lead to better outcomes and will keep your relationships fruitful and productive for a long time to come! …

    Jeff Baum/ PPC Heroin Paid Search- 6 readers -
  • 2015 Prediction: The Year of Bid and Budget Automation

    …. After all, if budgets are not properly managed, business metrics can be severely impacted. Improperly managing bids can lead to missing out on opportunities (not getting enough traffic) or overpaying for keywords, creating negative return on investment. Today we’re going to discuss why automating bid and budget management is critical…

    Jeff Baum/ PPC Heroin Paid Search Mobile- 13 readers -
  • Managing an Education PPC Account. What You Need to Know

    … in how conversions are analyzed. Today were going to discuss these hurdles and what can be done to overcome them. Compliance Regulations Have Limited the Use of Some Standard PPC Best Practices. Prior to 2011, almost anything could have been promised in an ad. Regulations now specifically state schools cannot say anything that implies making…

    Jeff Baum/ PPC Heroin Paid Search How To's- 5 readers -
  • Tips for Getting Results with an Inherited PPC Account

    … not meeting goals and have a previous history of under performance. This situation begs the question of how to identify and gain key wins in these inherited PPC accounts. Ultimately, our goals are to achieve positive performance and prove worth to our clients. Below are some of the things I look to do that have helped me convert under performing…

    Jeff Baum/ PPC Heroin Paid Search Google- 6 readers -
  • Keep Your PPC Clients Happy – Tips for Managing Client Relationships

    … A lot of conversation has taken place recently around Hanapin regarding the question “What makes clients unhappy”? I have boiled down these conversations into three overarching buckets: Not being proactive Not moving fast enough in accounts Client communication While positive results usually equates to happy clients, there is often a flaw…

    Jeff Baum/ PPC Heroin Paid Search- 7 readers -
  • Why It’s Crucial To Audit PPC Accounts Ahead of Management

    …, keyword match types, conversions and conversion rate optimization in the coming days so stay tuned! It's always exciting when a potential client comes to our team and is looking to make a PPC account management decision. As an agency, it's important to keep that momentum and give the client the opportunity to do just that - especially if they need…

    Kayla Kurtz/ PPC Heroin Paid Search- 7 readers -
  • Quality vs. Quantity of PPC Conversions: A Case Study

    … that match keywords my client bid on. The client runs a series of Search and Google Display Network (GDN) campaigns. Search provides a low, but consistent stream of leads. Most of the GDN lead volume is driven from remarketing. Although there are non-remarketing contextual ad groups running, they tend to bring in few leads. The cycle to convert leads…

    Jeff Baum/ PPC Heroin Paid Search- 23 readers -
  • Managing PPC Education Accounts During Back to School Season

    … if they don't act right away. Pretty powerful stuff when a prospect is wrapping up their research and already in final decision making mode! Google Display Network One of quickest ways to take advantage of back to school traffic is to implement or ramp up your GDN campaigns. If you are not currently running any GDN campaigns, I suggest you set some…

    Jeff Baum/ PPC Heroin Paid Search- 10 readers -
  • Performing Competitive Analysis – How to Stay Ahead of Your Competition

    …. The Auction insights report was used as the basis of our competitive analysis. Accessing this data is straightforward and instructions direct from Google can be found here. Sign into your AdWords account Click the Campaigns tab Click the Keywords tab Select a specific keyword or set of keywords Click the "Details" box at the top…

    Jeff Baum/ PPC Hero- 15 readers -