Businessofppc

  • True or False: My PPC Goals Are Realistic

    … Please select the multiple-choice answer that best describes your paid search goal: (A.) I want to increase conversion and/or revenue volume. (B.) I want to decrease cost-per-conversion and/or increase return on ad spend. (C.) I want to increase spend. (D.) I want both A and B. (E.) None of these goals describe me. (F.) I am goal-less…

    Kristina Mclane/ PPC Heroin Paid Search- 10 readers -
  • How Football Shaped My Philosophy Regarding PPC

    … PPC to me is a lot like football. Building successful paid search accounts requires a well-defined philosophy for approaching account work, a strong game plan, and solid execution of the plan you spent all that time creating. Football coaches subscribe to either an offensive or defensive philosophy. Offensive minded coaches believe in high…

    Jeff Baum/ PPC Heroin Paid Search How To's- 13 readers -
  • Manage Your PPC Clients More Effectively By Identifying Personalities

    … One of our recent monthly training sessions was centered on how to best service our clients. As we all know, clients can be difficult and challenging. Understanding personalities of those we deal with is the first step in figuring out how to best service them. Based on my personal observation of client behaviors, I’ve been able to categorize…

    Jeff Baum/ PPC Heroin Paid Search- 8 readers -
  • 2015 Prediction: The Year of Bid and Budget Automation

    … 2014 is winding down and I’ve begun contemplating the future of PPC. I believe 2015 will be the ‘year of bid and budget automation’. As the business of PPC grows in complexity and the amount of levers that need to be monitored and pulled within accounts increases, it’s not only a need, but also a necessity to automate these two critical areas…

    Jeff Baum/ PPC Heroin Paid Search Mobile- 13 readers -
  • Managing an Education PPC Account. What You Need to Know

    …, having a $20 cost per lead is probably an unrealistic expectation and goal to achieve. Make sure its understood from a profit perspective the most that you can pay for a lead and don’t go over that amount. This might mean dropping bids, losing position, and gaining less traffic. However, at those prices its imperative that every click count. Another…

    Jeff Baum/ PPC Heroin Paid Search How To's- 6 readers -
  • Tips for Getting Results with an Inherited PPC Account

    … win projects can turn performance around in a hurry. Since there so many variables from account to account, I suggest reading “PPC – The Ultimate Guide to Pay-Per-Click Marketing” for additional perspectives on what to look for in an account in addition to what I’ve outlined above. Following up these quick win projects with a full on growth initiative can turn your inherited old rust bucket of an account into a shiny new sports car! …

    Jeff Baum/ PPC Heroin Paid Search Google- 7 readers -
  • Keep Your PPC Clients Happy – Tips for Managing Client Relationships

    … in these three areas that causes friction between client and agency. Failure to detect these flaws and address them could cause relationships to be strained even if performance is good. Let’s get to it and discuss how to address common flaws that pop up in client relationships, so we have happy clients that stay with their partners for a long time…

    Jeff Baum/ PPC Heroin Paid Search- 8 readers -
  • Why It’s Crucial To Audit PPC Accounts Ahead of Management

    … This month's blog series is all about why we do what we do in paid search. We're always talking about best practices, methodologies and strategies we utilize, but why are those methods the standard? Why do those methods and strategies work? We'll discuss anything and everything - ad copy, mobile, account structure, projections, bid changes…

    Kayla Kurtz/ PPC Heroin Paid Search- 8 readers -
  • Quality vs. Quantity of PPC Conversions: A Case Study

    … As pay per click professionals we're faced with the age-old dilemma of balancing how many leads we produce for our clients vs. the quality of those leads. In many instances, we must sacrifice quality of lead in order to produce quantity and vice versa. The question that seems to come up in discussions with my colleagues is what to focus on first…

    Jeff Baum/ PPC Heroin Paid Search- 23 readers -
  • Managing PPC Education Accounts During Back to School Season

    … We're wrapping up "Back to School" series week at PPC Hero with Jersey Jeff's post on back to school in the EDU industry. Even though we're entering the final week of July, school will be starting back up soon. Our authors have been sharing tips and insights for running productive Back To School campaigns while also speaking to how account…

    Jeff Baum/ PPC Heroin Paid Search- 10 readers -
  • Performing Competitive Analysis – How to Stay Ahead of Your Competition

    … A few months ago, the Hanapin team conducted a thorough competitive analysis for one of our largest clients. This particular client wanted to know how they fared against their competition in the Google marketplace when showing in the same auction. Today, we'll discuss both how the analysis was conducted and how we used it to drive strategy…

    Jeff Baum/ PPC Hero- 17 readers -