Button

  • Street Culture: ‘OKRs’ and Omotenashi Lead the Culture at Button

    … OKRs – that’s “Objectives and Key Results” – are one of the drivers of culture at deep-linking software company Button. “OKRs are a major influencer to recruiting, internal interactions, how we onboard new employees, everything,” says Stephanie Mardell, Button’s head of people, in an interview with Street Fight. “It really pushes the support…

    Street Fight- 14 readers -
  • Tech and Brand Partnerships Point to a New Future of Mobile Shopping

    … In the future, partnerships between brands, tech companies, and marketers will enable a massive shift in payments and change how shoppers access the goods they want. So said Mike Jaconi, CEO and co-founder of deep-linking software company Button, during Ibotta’s Mobile Innovation Summit last week, maintaining that U.S. commerce is not primed…

    Street Fight- 17 readers -
  • ‘Mobile Marketplace’ from Button and Ibotta Adds 30 New Brands

    … Ibotta and Button today launched a performance-based marketing platform that improves customer acquisition and mobile traffic. Mobile shopping app company Ibotta offers cash-back rewards to shoppers, and software-producer Button provides deep link connections within the Ibotta app. The new marketing platform extends the benefits that come…

    Street Fight- 11 readers -
  • Raise Report: Button, Flirtey, AppsFlyer Score New Rounds

    … Raise Report: Button, Flirtey, AppsFlyer Score New Rounds January 27, 2017 by Joseph Zappa Leave a Comment Filed Under: Raise Report Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Tuesday, January 17: Shiftgig Reins In $20 Million for Short-Term Job Marketplace DRW…

    Street Fightin Mobile- 34 readers -
  • Ibotta Announces In-App Purchasing Capability, Partnerships with Button, Jet, DoorDash

    … Ibotta announced new partnerships and technological capabilities on Wednesday, powered by a partnership with deep-linking software-producer Button, that its co-founder and CEO, Bryan Leach, hopes will make it the “front door” for in-app mobile commerce. Up until now, Ibotta, based in Denver and launched in 2012, has offered its users cash back…

    Street Fight- 24 readers -
  • Dealmakers: On-Demand and Deep-Linking Companies Born Under a Lucky Star

    … by using some of those funds for acquisition. In the last year, TUNE acquired Artisan Mobile and Appfuel. AppsFlyer raised $20M a year ago this month, on the heels of a $7M round. Focused on measurement and attribution, AppsFlyer provides the needed attribution advertiser and ad networks are craving. Button, meanwhile, has the ability to connect…

    Street Fight- 16 readers -
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