• Tech and Brand Partnerships Point to a New Future of Mobile Shopping

      In the future, partnerships between brands, tech companies, and marketers will enable a massive shift in payments and change how shoppers access the goods they want. So said Mike Jaconi, CEO and co-founder of deep-linking software company Button, during Ibotta’s Mobile Innovation Summit last week, maintaining that U.S. commerce is not primed for purchase – but it’s getting there.

      Street Fight- 16 readers -
  • ‘Mobile Marketplace’ from Button and Ibotta Adds 30 New Brands

    … with Ibotta rewards to fast-track the mobile commerce efforts of traditional retailers. More than 50 brands now participate in the marketplace, including 30 new merchants such as Target, Walgreens, PetSmart, Sears, and Barnes & Noble. “By combining the strengths of both our platform and Button’s in this new performance marketing program, retailers…

    Street Fight- 11 readers -
  • Raise Report: Button, Flirtey, AppsFlyer Score New Rounds

    … Raise Report: Button, Flirtey, AppsFlyer Score New Rounds January 27, 2017 by Joseph Zappa Leave a Comment Filed Under: Raise Report Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Tuesday, January 17: Shiftgig Reins In $20 Million for Short-Term Job Marketplace DRW…

    Street Fightin Mobile- 34 readers -
  • Ibotta Announces In-App Purchasing Capability, Partnerships with Button, Jet, DoorDash

    … Ibotta announced new partnerships and technological capabilities on Wednesday, powered by a partnership with deep-linking software-producer Button, that its co-founder and CEO, Bryan Leach, hopes will make it the “front door” for in-app mobile commerce. Up until now, Ibotta, based in Denver and launched in 2012, has offered its users cash back…

    Street Fight- 24 readers -
  • Dealmakers: On-Demand and Deep-Linking Companies Born Under a Lucky Star

    … (and racking up CPMs) talking of a tech bubble and impending crash, I think there are still a lot of companies delivering real value to serve their market, and that the hyperlocal industry is particularly well positioned to weather the coming years. Two areas in the industry I see creating genuine value are in-app search, or “deep linking…

    Street Fight- 16 readers -
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