Button Copy

  • The Science of a Powerful, Clickable Call to Action

    … Ah, the call to action. That’s what it all comes down to. All of your marketing efforts, from advertising on social media to optimizing your page for search engines, are designed in one way or another to create conversions. And you get conversions from the CTA. The call to action is that critical tipping point between a bounce…

    Jeremy Smith/ The Daily Egg- 26 readers -
  • Newbies Only: 5 Ways You Can Instantly Boost Conversions

    … closely tied to what the copy is describing. It might help to think about how the image would perform if there was no copy there. Could the image alone sell the feature mentioned in the copy? That’s often a good way to judge if an image is effective. 4. Button copy Button copy is also a crucial element that you will want to split test on a homepage…

    The Daily Egg- 18 readers -
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