Buy Buttons

  • Why Do Mobile Conversion Rates Still Stink?

    … of information to make the sale. Buy buttons The one thing that may drive more mobile sales than any other single factor is the buy button. If your customer can buy on the spot with one tap, lots of them will. All of this adds up to one thing: Keep it simple. That’s the key to e-commerce conversions. It has to be simple and direct, with strong…

    Inside Facebookin Google- 26 readers -
  • The State of Social Commerce (Infographic)

    … Social commerce is on the cusp of going mainstream. Social sites are investing in infrastructure and systems, and users seem primed to take advantage of more shopping opportunities on social. An infographic from e-commerce solutions provider Sumo Heavy explores the evolution of social commerce and examines the current state of affairs. Social…

    AllTwitterin Social Facebook Twitter- 26 readers -
  • Online Retailers: Go Where the Customers Are (Report)

    … E-commerce and social media are deeply intertwined parts of the digital economy. Still, there is a lot for social marketers to learn a lot from online shoppers by paying attention to changing consumer behaviors. A report from digital commerce consultancy Sumo Heavy examines how e-commerce is changing and offers insights for both advertisers…

    AllFacebook- 17 readers -
  • 5 Opportunities for Retailers with Pinterest Buyable Pins

    … Buyable Pins is helping Pinterest grow from an engagement channel to a shopping discovery platform. However, there isn’t substantial data yet to prove that Buyable Pins is a mature direct-response marketing play—but there’s no doubt they drive value. Boost Media shares 5 opportunities for retailers to drive value with Buyable Pins: 1.Drive…

    Karen Amundson/ BoostBlogin Social- 16 readers -