Buy Buttons

  • Why Do Mobile Conversion Rates Still Stink?

    … not buy–price, selection and availability–because that’s a different conversation, and look at barriers to purchase if everything else is in place. Navigation On a full-sized computer, it’s pretty easy to narrow your selection to exactly what you want, for example: shoes/women’s shoes/heels. On a tiny phone screen, it’s not always easy, but some…

    Inside Facebookin Google- 24 readers -
  • The State of Social Commerce (Infographic)

    … commerce made big advances in 2014 and 2015, with services like Twitter, Tumblr and Facebook all implementing buy buttons and expanding into payment systems, native shops and brand partnerships. Overall, it seemed like social networks were making commerce a core part of their platforms. And social commerce seems well positioned for growth. More…

    AllTwitterin Social Facebook Twitter- 26 readers -
  • Online Retailers: Go Where the Customers Are (Report)

    … mobile-optimized sites. Online retailers and marketers need to meet customers where they are. Although the many predictions that a social shopping revolution was on its way, buy buttons have been largely ignored by consumers. While 75 percent of survey respondents were familiar with buy buttons, fewer than 10 percent have ever used them, and 61…

    AllFacebook- 17 readers -
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