Buy Buttons

  • Why Do Mobile Conversion Rates Still Stink?

    … process, I blew it. You have to enter your ZIP code and your state. ZIP code alone wasn’t enough. But there was no error message; it just didn’t go anywhere until I figured it out on my own. The ordering form was really long, and evidently, phone extensions were required–they were starred. On mobile, less is more. Collect the least possible amount…

    Inside Facebookin Google- 26 readers -
  • The State of Social Commerce (Infographic)

    … commerce made big advances in 2014 and 2015, with services like Twitter, Tumblr and Facebook all implementing buy buttons and expanding into payment systems, native shops and brand partnerships. Overall, it seemed like social networks were making commerce a core part of their platforms. And social commerce seems well positioned for growth. More…

    AllTwitterin Social Facebook Twitter- 26 readers -
  • Online Retailers: Go Where the Customers Are (Report)

    … mobile-optimized sites. Online retailers and marketers need to meet customers where they are. Although the many predictions that a social shopping revolution was on its way, buy buttons have been largely ignored by consumers. While 75 percent of survey respondents were familiar with buy buttons, fewer than 10 percent have ever used them, and 61…

    AllFacebook- 17 readers -
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