Buy Buttons

  • Why Do Mobile Conversion Rates Still Stink?

    … process, I blew it. You have to enter your ZIP code and your state. ZIP code alone wasn’t enough. But there was no error message; it just didn’t go anywhere until I figured it out on my own. The ordering form was really long, and evidently, phone extensions were required–they were starred. On mobile, less is more. Collect the least possible amount…

    Inside Facebookin Google- 13 readers -
  • The State of Social Commerce (Infographic)

    … commerce made big advances in 2014 and 2015, with services like Twitter, Tumblr and Facebook all implementing buy buttons and expanding into payment systems, native shops and brand partnerships. Overall, it seemed like social networks were making commerce a core part of their platforms. And social commerce seems well positioned for growth. More…

    AllTwitterin Social Facebook Twitter- 17 readers -
  • Online Retailers: Go Where the Customers Are (Report)

    … and platforms, marketers also direct need to put more efforts into creating an integrated omni-channel experience. Indeed, 62 percent of consumers use smartphones to assist in-person shopping by comparing prices, searching for deals and seeking out product reviews. While stores may be providing applications for this purpose, 64 percent of consumers prefer…

    AllFacebook- 9 readers -
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