Buy Side

Buy-side is a term used in investment banking to refer to advising institutions concerned with buying investment services. Private equity funds, mutual funds, life insurance companies, unit trusts, hedge funds, and pension funds are the most common types of buy side entities.In sales & trading, the split between the buy side and sell side should be viewed from the perspective of securities exchange services. The investing community must use those services to trade securities. The "Buy Side" are the buyers of those services; the "Sell Side", also called "prime brokers", are the sellers of those services.
Posts about Buy Side
  • Why publishers are struggling with private marketplaces

    … as they do when they cookie-match in exchanges,” he said. “The two will never marry up, and quality publishing will always get marginalized for the bottom line.” Matt Prohaska, CEO of Prohaska Consulting and the former programmatic head at The New York Times, said that advertisers that buy into PMPs often come to publishers with a specific-but-limited…

    Ricardo Bilton/ Digiday- 11 readers -
  • Global exchanges in fight for Asia clearing market share

    … financial stability report published by the Reserve Bank of Australia. So far this business has been captured by LCH.Clearnet, with local clearing players and interdealer brokers agreeing that the London-headquartered firm has an "overwhelming share" of the onshore Australian dollar IRS clearing market. Estimates of its dominance range from 90…

    Search Engine Watch- 1 readers -
  • Is Location More Than a Feature in Mobile Advertising?

    … James Mullany. “I think for the brands that we work with, you always want to start with your typical planning strategy,” said Michael Lieberman, CEO North America of Joule. “To the extent that location is brought into the picture early, it helps us to find our audience, to understand behaviors. It may not be the whole picture. For some advertisers…

    Noah Davis/ Street Fightin Mobile- 17 readers -
  • Is a man vs. machine battle brewing in programmatic?

    … in traditional ink-and-paper processes. The buy side can now focus more energy driving ROI for marketers, while the sell side can more readily align its audience with a fresher experience — advertising designed for the end consumer. The assumption, then, is that we owe a huge collective debt of gratitude to the machines that have transformed…

    Digiday- 10 readers -
  • Autoplay video ads come to articles

    … Slate associate publisher Anthony DeMaio. A typical video ad comes with a CPM that hovers around $20, much higher than rates for display ads. And there’s demand on the buy side as well, as big brands are increasingly looking for premium video inventory to advertise against. Jeff Perkins, account director at Reuters said that running the ads helped…

    Ricardo Bilton/ Digidayin Facebook- 18 readers -
  • How BBC Worldwide views the shift to ad automation

    Programmatic is clearly a strategic battleground for both the buy and sell sides of the industry. From advertisers moving programmatic in-house, to publishers plugging data leaks from Facebook, it’s one of the most dynamic area of the industry. BBC Worldwide’s vp of global strategy and sales operations Tom Bowman is bullish about the programmatic advertising market, but thinks ...

    Chris Smith/ Digiday- 12 readers -
  • How Tribune Publishing is evolving its programmatic approach

    … the inventory they sought to access. Private marketplaces also let Tribune connect with the agency directly. Tavoularis described this as a “turning point” for Tribune. “Prior to the construct of a private marketplace, it was very difficult for the buy side to identify that premium inventory they were looking for,” she said. Going to a private…

    Lucia Moses/ Digidayin How To's- 15 readers -
  • Brands Embracing Programmatic Video Faster Than Agencies [Study]

    … (demand-side platforms) are benefiting from the adoption of programmatic selling and buying. Nearly half (47 percent) of brands buy via DSPs versus just 21 percent a year ago. Nearly three-quarters (74 percent) of agencies report using DSPs, compared to 36 percent in 2013. That said, brands are still nearly as likely to buy directly from publishers…

    Ginny Marvin/ Marketing Landin Display- 24 readers -
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