Buy Side

Buy-side is a term used in investment banking to refer to advising institutions concerned with buying investment services. Private equity funds, mutual funds, life insurance companies, unit trusts, hedge funds, and pension funds are the most common types of buy side entities.In sales & trading, the split between the buy side and sell side should be viewed from the perspective of securities exchange services. The investing community must use those services to trade securities. The "Buy Side" are the buyers of those services; the "Sell Side", also called "prime brokers", are the sellers of those services.
Posts about Buy Side
  • Why publishers are struggling with private marketplaces

    … problem, publishers say, is the plumbing. Publishers often face compatibility problems between their own supply-side platforms and the demand-side platforms that their buyers use, which gum up the works on their deals. (Turn and Mediamath are two DMPs often criticized by publishers for their lackluster PMP support.) “Getting the parts to work together…

    Ricardo Bilton/ Digiday- 10 readers -
  • Global exchanges in fight for Asia clearing market share

    …. While LCH has a strong grip on the current Aussie dollar clearing market this is currently almost entirely an interdealer activity, with the buy side not expected to start until a mandate comes into force. And Australia's buy side is huge: its pension sector has US$1.6 trillion of pension assets under management in 2014, according to actuarial…

    Search Engine Watch- 1 readers -
  • Is Location More Than a Feature in Mobile Advertising?

    … James Mullany. “I think for the brands that we work with, you always want to start with your typical planning strategy,” said Michael Lieberman, CEO North America of Joule. “To the extent that location is brought into the picture early, it helps us to find our audience, to understand behaviors. It may not be the whole picture. For some advertisers…

    Noah Davis/ Street Fightin Mobile- 14 readers -
  • Is a man vs. machine battle brewing in programmatic?

    … in traditional ink-and-paper processes. The buy side can now focus more energy driving ROI for marketers, while the sell side can more readily align its audience with a fresher experience — advertising designed for the end consumer. The assumption, then, is that we owe a huge collective debt of gratitude to the machines that have transformed…

    Digiday- 10 readers -
  • Autoplay video ads come to articles

    … ads are the ones with the audio muted by default,” said Josh Engroff, chief digital media officer at The Media Kitchen. Engroff said advertisers love video for all the obvious reasons: it’s flashy, gets attention and can be entertaining done right. The problems with the format pop up when publishers go too far down the rabbit hole, plugging…

    Ricardo Bilton/ Digidayin Facebook- 14 readers -
  • How BBC Worldwide views the shift to ad automation

    … Programmatic is clearly a strategic battleground for both the buy and sell sides of the industry. From advertisers moving programmatic in-house, to publishers plugging data leaks from Facebook, it’s one of the most dynamic area of the industry. BBC Worldwide’s vp of global strategy and sales operations Tom Bowman is bullish about…

    Chris Smith/ Digidayin Facebook How To's- 12 readers -
  • How Tribune Publishing is evolving its programmatic approach

    … the inventory they sought to access. Private marketplaces also let Tribune connect with the agency directly. Tavoularis described this as a “turning point” for Tribune. “Prior to the construct of a private marketplace, it was very difficult for the buy side to identify that premium inventory they were looking for,” she said. Going to a private…

    Lucia Moses/ Digidayin How To's- 14 readers -
  • Brands Embracing Programmatic Video Faster Than Agencies [Study]

    … (demand-side platforms) are benefiting from the adoption of programmatic selling and buying. Nearly half (47 percent) of brands buy via DSPs versus just 21 percent a year ago. Nearly three-quarters (74 percent) of agencies report using DSPs, compared to 36 percent in 2013. That said, brands are still nearly as likely to buy directly from publishers…

    Ginny Marvin/ Marketing Landin Display- 23 readers -
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