Buy Side

Buy-side is a term used in investment banking to refer to advising institutions concerned with buying investment services. Private equity funds, mutual funds, life insurance companies, unit trusts, hedge funds, and pension funds are the most common types of buy side entities.In sales & trading, the split between the buy side and sell side should be viewed from the perspective of securities exchange services. The investing community must use those services to trade securities. The "Buy Side" are the buyers of those services; the "Sell Side", also called "prime brokers", are the sellers of those services.
Posts about Buy Side
  • Why publishers are struggling with private marketplaces

    … problem, publishers say, is the plumbing. Publishers often face compatibility problems between their own supply-side platforms and the demand-side platforms that their buyers use, which gum up the works on their deals. (Turn and Mediamath are two DMPs often criticized by publishers for their lackluster PMP support.) “Getting the parts to work together…

    Ricardo Bilton/ Digiday- 10 readers -
  • Global exchanges in fight for Asia clearing market share

    … financial stability report published by the Reserve Bank of Australia. So far this business has been captured by LCH.Clearnet, with local clearing players and interdealer brokers agreeing that the London-headquartered firm has an "overwhelming share" of the onshore Australian dollar IRS clearing market. Estimates of its dominance range from 90…

    Search Engine Watch- 1 readers -
  • Is Location More Than a Feature in Mobile Advertising?

    … in the process and it’s something that goes throughout.” Heather Sears, YP ‘s VP of marketing, said she sees companies that are desperate to use location data in their targeting. “When we sell audience, it’s our targeting capability is based on location, location history, location patterns,” she said. “That’s what allows us to understand where people…

    Noah Davis/ Street Fightin Mobile- 14 readers -
  • Is a man vs. machine battle brewing in programmatic?

    … dedicated to the study of optimization would ask why or why not? No one likes talking to a machine For a poignant (and very funny) example of what can happen when robots are given too much credit for their seeming autonomy, watch this video of two “chatbots” interviewing one another. Seeing their “frustration” build, I’m reminded of what it’s like…

    Digiday- 9 readers -
  • Autoplay video ads come to articles

    … Slate associate publisher Anthony DeMaio. A typical video ad comes with a CPM that hovers around $20, much higher than rates for display ads. And there’s demand on the buy side as well, as big brands are increasingly looking for premium video inventory to advertise against. Jeff Perkins, account director at Reuters said that running the ads helped…

    Ricardo Bilton/ Digidayin Facebook- 13 readers -
  • How BBC Worldwide views the shift to ad automation

    … standards about what constitutes an audience segment that works across different media owners from the buy side and the sell side. This will help build liquidity in the system. Thankfully, viewability technology is bringing a certain level of scarcity to the market. When you have scarcity, you return to a more controlled world as opposed to just…

    Chris Smith/ Digidayin Facebook How To's- 12 readers -
  • How Tribune Publishing is evolving its programmatic approach

    … the inventory they sought to access. Private marketplaces also let Tribune connect with the agency directly. Tavoularis described this as a “turning point” for Tribune. “Prior to the construct of a private marketplace, it was very difficult for the buy side to identify that premium inventory they were looking for,” she said. Going to a private…

    Lucia Moses/ Digidayin How To's- 11 readers -
  • Brands Embracing Programmatic Video Faster Than Agencies [Study]

    … (demand-side platforms) are benefiting from the adoption of programmatic selling and buying. Nearly half (47 percent) of brands buy via DSPs versus just 21 percent a year ago. Nearly three-quarters (74 percent) of agencies report using DSPs, compared to 36 percent in 2013. That said, brands are still nearly as likely to buy directly from publishers…

    Ginny Marvin/ Marketing Landin Display- 20 readers -
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