Buyer Environment

  • Atmospheric Marketing and Why Profits May Depend On It

    … With all of the sites and tools available to us via the web, why don’t we all simply find the lowest price on every product? There are many consumers or businesses that do just that, but the majority of people don’t. I’ve shared online that a few years ago that I changed from driving Fords to a Cadillac. A Ford dealership annoyed me when…

    Douglas Karr/ Marketing Technology Blog- 17 readers -