Buyer Journey

  • The Day They Pay: Time Tracking the Buyer Journey

    Published 57 mins ago 29 Our data driven world is enabling marketing and sales teams to develop strategies based on metrics and statistics. While this new metric driven approach is undoubtedly beneficial, the sheer amount of available statistics can be overwhelming. But, within the context of these metrics, businesses can determine the amount of time it takes to turn ...

    Relevance- 15 readers -
  • The Influencer Journey: From Amplification to Recommendation

    … to allow for the time required to capture opinion leaders’ attention, to get on their radar and to (slowly but surely) build a relationship to start developing content together. How long does this process take? Typically, somewhere between six months and a full year. Have you allotted that much time to reach your goals? The Influencer Journey…

    Relevancein Social- 9 readers -
  • How to Create Conversion-Ready Landing Pages Like a Pro

    … to point number one). Know what tests to run One of the main things that conversion optimizers do is test. Rather than rely on hunches and suspicions, they micro-analyze each element of a landing page in order to make the page as effective as possible. Although split testing is not without its pitfalls, it is the single best method of improving…

    Neil Patel/ The Daily Eggin Paid Search How To's- 28 readers -
  • The 3 Factors That Drive Content Marketing Success

    People ask me all the time how I find time to write and share. I have already shared some of my top tips in the above links and this older one. But one of my biggest secrets is that I don’t spend nearly as much time writing as you might think. I am opportunistic with re-purposing the content I already create.

    Michael Brenner/ Relevance- 15 readers -