Buyer Journey

  • The Day They Pay: Time Tracking the Buyer Journey

    … page (a step that everyone must complete). An example of a “bottom-of-funnel” improvement might be enhancements to international targeting features, a requirement for only a small portion of our customer base. You should never write-off a bottom of funnel improvement, but weight it accordingly. Conversion rates will never stop being important…

    Relevancein Content- 16 readers -
  • The Influencer Journey: From Amplification to Recommendation

    … attending an event by explaining “I would love to chat about something you said in your talk,” which will give you a great opportunity to explain to them what your company is doing. By closely following these points over a period of time, you will successfully gain visibility with these influencers and move onto the next step, credibility…

    Relevancein Social- 9 readers -