Buyer Journey

  • Emergency Alert: We Need to Rethink Content Strategy

    … for search? For UX? Is it any good? Or are some piece of content actually detrimental to your brand. Poor quality, unproductive content will kill your brand. This slide from SiriusDecisions sums up the situation perfectly: Most organizations are plagued with a lot of content rot. According to SiriusDecisions, 65 percent of all B2B content goes…

    Joe Lazauskas/ The Content Strategistin Social Content- 17 readers -
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