Buyer Journey

  • Emergency Alert: We Need to Rethink Content Strategy

    … Netflix drives how we think about so much: dating, friendship, introversion, internet memes. But I’m a total dork, so when I think of Netflix, the first thing I focus on is content strategy. In a book I co-wrote with Contently founder Shane Snow that’s being published this fall 1, we write about Netflix’s foray into original programming. In 2011…

    Joe Lazauskas/ The Content Strategistin Social Content- 17 readers -
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