Buyer Journeys

  • From Viral to Buyral: Designing Buyer Journeys [CASE STUDY]

    … Online retailer iNature Skincare® sponsored a video that turned into a phenomenon. Released on October 29, 2014, the Comfortable: 50 People 1 Question video had garnered over 4 million views within two weeks. iNature Skincare had sponsored a viral hit. Unfortunately, sales did not rise as much as one would think. Why not? It is not uncommon…

    Brian Massey/ The Conversion Scientist- 4 readers -