Buyer Journeys

  • From Viral to Buyral: Designing Buyer Journeys [CASE STUDY]

    … for viral videos to fail as buy-ral videos. We took a look at their site and felt that they hadn’t mapped the visitors journey appropriately. The Visitor’s Journey In this case the visitor’s journey starts with being moved by the video. It should then move to becoming aware of the brand, to understanding why the brand sponsored this video…

    Brian Massey/ The Conversion Scientist- 8 readers -
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