Buyer Persona

  • The Pros and Cons of Using Hubspot for Business

    … Let me start by saying that I think Hubspot is an awesome company and I think that their blog is the go to source for all things inbound marketing. It’s easy to lose track of time soaking up all the wonderful content they provide on a daily basis. After reading some of their blogs and surfing through the rest of their site, it’s easy to see why…

    Apex Virtual Solutions- 14 readers -
  • How to Create a Social Media Marketing Plan

    … media marketing plan to put customers first and improve engagement. Discover how to create a social media marketing plan. Why Focus on Customers? In social media many companies take customer-focused brand messages and customize them into content for each channel. This process is good and effective, but it puts channels, content and messages first…

    Keith Quesenberry/ Social Media Examinerin Social How To's- 30 readers -
  • Using Buyer Personas to Boost Your Paid Search Performance

    … to understand your ideal users to boost your conversion rates instead. What is a Buyer Persona? An excellent post on the Hubspot blog breaks down the buyer persona in simple terms: A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. – Sam Kusinitz, Hubspot Who…

    Search Engine Journalin Paid Search- 6 readers -
  • Connect Content Strategy to the Customer Journey

    … Specific to Your Buyer Persona(s) From CMS Wire: “Instead of pushing them through a cascading sequence that metaphorically resembles movement through a funnel, Forrester said, businesses must now figure out how to entice them down the road.” The best way to “entice” your customers is to get to know them. Find out what they do and don’t like on your…

    Relevancein Content Google- 17 readers -
  • The Playbook for B2B Online Marketing

    … This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically…

    Douglas Karr/ Marketing Technology Blogin EMail Content- 19 readers -
  • 8 Essential Elements of a Social Media Marketing Strategy

    …, problems, obstacles, habits, likes, dislikes, motivations and objections, then it’s easier and cheaper to target them on social or any other media. A buyer persona is a fictional character, not a real one! The more specific you are, the more conversions you’re going to get out of every channel you use to promote your business. #4: Research…

    Social Media Examinerin Social- 18 readers -
  • How to Create Buyer Personas With Google Analytics

    … Do you want to learn more about your social media followers? Have you created social media buyer personas? You have to know your audience before you can serve them on social media. In this article I’ll show you how to create buyer personas for your social media audience using Google Analytics. Why Buyer Personas? A buyer persona goes beyond…

    Ben Jacobson/ Social Media Examinerin Google- 24 readers -
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