Buyer Persona

  • The Pros and Cons of Using Hubspot for Business

    … Let me start by saying that I think Hubspot is an awesome company and I think that their blog is the go to source for all things inbound marketing. It’s easy to lose track of time soaking up all the wonderful content they provide on a daily basis. After reading some of their blogs and surfing through the rest of their site, it’s easy to see why…

    Apex Virtual Solutions- 13 readers -
  • Using Buyer Personas to Boost Your Paid Search Performance

    … pages with more neuroscience tips, check out this excellent post on conversion optimization on the Neuromarketing Blog by Roger Dooley. Adjust Your Campaign Targeting, Set Your Budget, and Launch Use the demographic and interest data you collected earlier to adjust your geo-targeting, day parting, and other targeting options. Bonus: Depending…

    Search Engine Journalin Paid Search- 6 readers -
  • Connect Content Strategy to the Customer Journey

    … site, and how they interact with current content offerings. We’d suggest starting with a benchmark of performance metrics. These might include: Top visited blog posts or site pages. Popular keywords driving organic traffic. Most downloaded content pieces. Most shared posts / content pieces. Visitor flow / page drop offs. Key performance metrics…

    Relevancein Content Google- 16 readers -
  • How to Find Your Ideal Customers on Facebook

    … at Facebook when they’re checking the surf conditions or when they’re done surfing for the day. Check your post Insights to see when your buyers are on social media. A look at CTRLV’s Facebook Insights reveals when their updates received the most engagement. In this case updates have done well in post-surf time slots, but not that great in prime…

    Social Media Examinerin Social Google Facebook Twitter How To's- 11 readers -
  • The Playbook for B2B Online Marketing

    … This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically…

    Douglas Karr/ Marketing Technology Blogin EMail Content- 18 readers -
  • 8 Essential Elements of a Social Media Marketing Strategy

    … have a clear social media strategy? What tools do you use to keep your team moving ahead? I would love to hear your thoughts, questions or comments on this process. Please leave them in the comment section below! Tweet Tags: business goal, buyer persona, competitive analysis, content strategy, houssem daoud, marketing objective, marketing strategy, social media, social media maketing strategy, social media marketing, social media strategy, social media tip …

    Social Media Examinerin Social- 18 readers -
  • How to Create Buyer Personas With Google Analytics

    …. What do you think? What tools and techniques are you using to learn more about your social media audience? Share your suggestions and comments in the box below. Tweet Tags: audience research, ben jacobson, buyer persona, customer persona, customer research, google analytics, google analytics report, keyword analysis, keyword search, marketing persona, marketing strategy, persona, social media market research …

    Ben Jacobson/ Social Media Examinerin Google- 21 readers -
Get the top posts daily into your mailbox!