Buyer Persona

  • The Pros and Cons of Using Hubspot for Business

    … Let me start by saying that I think Hubspot is an awesome company and I think that their blog is the go to source for all things inbound marketing. It’s easy to lose track of time soaking up all the wonderful content they provide on a daily basis. After reading some of their blogs and surfing through the rest of their site, it’s easy to see…

    Apex Virtual Solutions- 14 readers -
  • How to Create a Social Media Marketing Plan

    … media marketing plan to put customers first and improve engagement. Discover how to create a social media marketing plan. Why Focus on Customers? In social media many companies take customer-focused brand messages and customize them into content for each channel. This process is good and effective, but it puts channels, content and messages first…

    Keith Quesenberry/ Social Media Examinerin Social How To's- 33 readers -
  • Using Buyer Personas to Boost Your Paid Search Performance

    … pages with more neuroscience tips, check out this excellent post on conversion optimization on the Neuromarketing Blog by Roger Dooley. Adjust Your Campaign Targeting, Set Your Budget, and Launch Use the demographic and interest data you collected earlier to adjust your geo-targeting, day parting, and other targeting options. Bonus: Depending…

    Search Engine Journalin Paid Search- 6 readers -
  • Connect Content Strategy to the Customer Journey

    … (nearly 60 percent) through the buying cycle before reaching out for help. On the B2B side, this figure could be as high as 90 percent. It’s a new age for marketing. The traditional funnel doesn’t account for the digital, tech savvy consumer; hence, its evolution. Standing alone, the traditional funnel (awareness –> consideration –>…

    Relevancein Content Google- 17 readers -
  • The Playbook for B2B Online Marketing

    … generate new business because it’s there and it looks good. You need the right strategies to attract visitors and convert them to customers. There are a lot of moving parts with a B2B online marketing and lead generation program, so we’ve designed this infographic to help you visualize the components and the overall process. Tim Asimos, Circle Studio…

    Douglas Karr/ Marketing Technology Blogin EMail Content- 20 readers -
  • 8 Essential Elements of a Social Media Marketing Strategy

    … have a clear social media strategy? What tools do you use to keep your team moving ahead? I would love to hear your thoughts, questions or comments on this process. Please leave them in the comment section below! Tweet Tags: business goal, buyer persona, competitive analysis, content strategy, houssem daoud, marketing objective, marketing strategy, social media, social media maketing strategy, social media marketing, social media strategy, social media tip …

    Social Media Examinerin Social- 20 readers -
  • How to Create Buyer Personas With Google Analytics

    … your audience’s interests and concerns. This will in turn make for a more engaged audience. You can find a lot of information about your brand’s online audience in the search data from your website’s analytics. Here’s how to build buyer personas with Google Analytics. #1: Research Your Website Traffic by Keyword Begin by opening up Google Analytics…

    Ben Jacobson/ Social Media Examinerin Google- 26 readers -