Buyer Persona

  • The Pros and Cons of Using Hubspot for Business

    … why so many business owners are gravitating towards Hubspot and wanting to use them to help grow their businesses. But I must warn you, Hubspot is a premium service and if you don’t have the list or revenue to justify such a hefty investment you should probably just stick to reading their blogs. Like anything else, there are pros and cons to using…

    Apex Virtual Solutions- 14 readers -
  • How to Create a Social Media Marketing Plan

    … media marketing plan to put customers first and improve engagement. Discover how to create a social media marketing plan. Why Focus on Customers? In social media many companies take customer-focused brand messages and customize them into content for each channel. This process is good and effective, but it puts channels, content and messages first…

    Keith Quesenberry/ Social Media Examinerin Social How To's- 37 readers -
  • Using Buyer Personas to Boost Your Paid Search Performance

    … pages with more neuroscience tips, check out this excellent post on conversion optimization on the Neuromarketing Blog by Roger Dooley. Adjust Your Campaign Targeting, Set Your Budget, and Launch Use the demographic and interest data you collected earlier to adjust your geo-targeting, day parting, and other targeting options. Bonus: Depending…

    Search Engine Journalin Paid Search- 6 readers -
  • Connect Content Strategy to the Customer Journey

    … site, and how they interact with current content offerings. We’d suggest starting with a benchmark of performance metrics. These might include: Top visited blog posts or site pages. Popular keywords driving organic traffic. Most downloaded content pieces. Most shared posts / content pieces. Visitor flow / page drop offs. Key performance metrics…

    Relevancein Content Google- 19 readers -
  • How to Find Your Ideal Customers on Facebook

    … to 25, who lives to surf and doesn’t live more than a mile from the ocean. His work fits around his surfing lifestyle, not the other way around. He cares about the environment, and lives and breathes surf culture.The young Australian female surfer, 13 to 25, who is hitting the waves on a regular basis. She’s grown up with surfing and loves…

    Social Media Examinerin Social Google Facebook Twitter How To's- 12 readers -
  • The Playbook for B2B Online Marketing

    … This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically…

    Douglas Karr/ Marketing Technology Blogin EMail Content- 21 readers -
  • 8 Essential Elements of a Social Media Marketing Strategy

    …, problems, obstacles, habits, likes, dislikes, motivations and objections, then it’s easier and cheaper to target them on social or any other media. A buyer persona is a fictional character, not a real one! The more specific you are, the more conversions you’re going to get out of every channel you use to promote your business. #4: Research…

    Social Media Examinerin Social- 21 readers -
  • How to Create Buyer Personas With Google Analytics

    …. What do you think? What tools and techniques are you using to learn more about your social media audience? Share your suggestions and comments in the box below. Tweet Tags: audience research, ben jacobson, buyer persona, customer persona, customer research, google analytics, google analytics report, keyword analysis, keyword search, marketing persona, marketing strategy, persona, social media market research …

    Ben Jacobson/ Social Media Examinerin Google- 30 readers -
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