Buyer Personas

  • The 3 Most Effective Ways to Grow Your Email List

    … list. The email newsletter remains the most impactful channel for reaching your audience—a direct line of communication unobstructed by fickle algorithms. But growing that list can be a daunting task. It’s hard to know where to invest your limited resources. Ascend2 recently tackled this question in its annual email list growth survey. Below…

    Joe Lazauskas/ The Content Strategistin Social EMail- 18 readers -
  • Four pillars of SEO management: optimizing content for success

    …. You can also use areas where they are falling short to your advantage. For example, if they are lacking content for a particular buyer persona, you can optimize this content on your own site to draw in a greater percentage of the customers that fit these criteria. It can also be helpful to look at the highest ranking sites for your big keywords…

    Jim Yu/ Search Engine Watch- 35 readers -
  • 5 Persona Development Mistakes That Can Impact Your ROI

    … you to focus only on specific buyers. Plus, they create a common audience for everyone in an organization to keep in mind — not just the marketing department. With this consistent view, it’s easier to communicate messaging across all departments and keep every employee aligned. Finally, behavioral personas can remove the guesswork and allow you…

    Relevance- 27 readers -