Buyer Personas

  • Four pillars of SEO management: optimizing content for success

    …. The better you understand the current performance of your content, the easier it will be to identify your strengths and weaknesses. You will also be able to clearly see what content your audience appreciates the most, and thus build on this information going forward. You also want to take a good look at your target buyer personas and their buyer’s…

    Jim Yu/ Search Engine Watch- 12 readers -
  • 5 Persona Development Mistakes That Can Impact Your ROI

    … At the heart of marketing is a desire to focus content on what people need, want, and think. Rather than blanket mass-produced messages to everyone, it’s imperative to dig into what audiences truly identify with, and then target them with the right material at the right time. Assigning personas to clients and users can be a great way to achieve…

    Relevance- 8 readers -
  • What is Netnography?

    … You’ve all heard my thoughts on buyer personas and the virtual ink is barely dry on that blog post, and I’ve already found a new and much better way of creating buyer personas. Netnography has emerged as a much faster, more efficient and accurate means of creating buyer personas. And PersonaX is leading the way, using location-based social…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • 4 Resourceful Ways to Learn More About Your Buyer Persona

    …, but have you considered using this technique to learn more about your target market? Seeking information from a large group of experts or people who embody your targeted buyer personas can help you get further perspective on problems your company can solve. Using a crowdsourcing question-and-answer platform like Quora, you can ask questions…

    Chris Lucas/ Relevancein Social Content- 12 readers -
  • What Are Buyer Personas and Why Should Your Mortgage Company Care?

    … and unconvincing. When that happens, we have a tough time sympathizing with them, and we don’t find ourselves drawn into the story. We’re not discussing the finer points of cinema, so let’s bring it back to mortgage sales. In your story, your prospects play a very important supporting role. They’re the people who can help your business succeed…

    Matty Byloos/ RGR Marketing- 13 readers -
  • How to Create Buyer Personas with Social Media Data

    … Chances are, you’re creating buyer personas for your business even if you’ve never heard the term. It’s all about knowing who your customer is. Whatever product or service your business offers, it solves a problem or addresses a common challenge that exists among a certain group of people: your customers. Once you have a big enough customer base…

    Hootsuitein Social How To's- 23 readers -
  • Lions and Tigers and Buyer Personas … Oh My

    … On The Marketing Companion podcast, Tom Webster and I continue to plow new ground. For example, in this latest episode, we become the first on-demand radio show to mention The Kardashians and B2B buyer personas in the same sentence. We discuss why Zappos employees are fleeing the holocracy, and explain how this concept began with Star Trek. Sort…

    {grow}- 10 readers -
  • 4 Conversion Experts On Why Buyers Click

    … success,” she said. HubSpot’s Luke Summerfield chimed in with, “Personas are critical because they help guide your marketing strategy—including your strategy for conversion rate optimization. Developing a detailed persona of your ideal customer should be the first step in your marketing strategy.” “The goal of any marketing campaign is to make your…

    Barry Feldman/ Convince and Convertin Social- 19 readers -
  • Why customer personas may be an outdated marketing technique

    … politely and quietly as the ad agency walked the CMO and her team through a painstaking process to develop buyer “personas” for targeted content. I knew I would not have to make an intervention because I could tell the CMO, an experienced industry veteran, was growing increasingly agitated as we entered the third hour of the process! Finally…

    {grow}in Content- 7 readers -
  • The 5 Insights that help put the rules to work for you

    … Jeff Ogden, the Fearless Competitor, (@fearlesscomp) was trained in Buyer Personas when Adele Revella invited him to be the first to take the Buyer Persona Master Class. Thank you, Adele! Please note that this is the blog of Find New Customers, the most likeable company in B2B marketing today. We work on that website almost every day to make…

    Jeff Ogden/ Fearless Competitorin Content- 3 readers -
  • Conducting the buyer interview in buyer personas

    … Jeff Ogden (@fearlesscomp) of Find New Customers was trained in Buyer Personas by Adele Revella of the Buyer Persona Institute and Buyer Personas is one of the services Find New Customers offers you, so you can create more compelling marketing content in your business. (My good friend, Adele is working on a new book, so please keep your eyes out…

    Jeff Ogden/ Fearless Competitorin Content- 14 readers -
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