Buyer Personas

    • The 3 Most Effective Ways to Grow Your Email List

      As a content strategist, I ask people about their content marketing goals every day. Sometimes I almost feel like a fast food worker. “Would you like some lead gen with that?” These goals vary greatly since content marketing can impact everything from sales to customer experience, but there’s one goal that’s pretty universal: growing your email list.

      Joe Lazauskas/ The Content Strategistin Social EMail- 16 readers -
  • Four pillars of SEO management: optimizing content for success

    …. The better you understand the current performance of your content, the easier it will be to identify your strengths and weaknesses. You will also be able to clearly see what content your audience appreciates the most, and thus build on this information going forward. You also want to take a good look at your target buyer personas and their buyer’s…

    Jim Yu/ Search Engine Watch- 29 readers -
  • 5 Persona Development Mistakes That Can Impact Your ROI

    … At the heart of marketing is a desire to focus content on what people need, want, and think. Rather than blanket mass-produced messages to everyone, it’s imperative to dig into what audiences truly identify with, and then target them with the right material at the right time. Assigning personas to clients and users can be a great way to achieve…

    Relevance- 20 readers -
  • What is Netnography?

    … You’ve all heard my thoughts on buyer personas and the virtual ink is barely dry on that blog post, and I’ve already found a new and much better way of creating buyer personas. Netnography has emerged as a much faster, more efficient and accurate means of creating buyer personas. And PersonaX is leading the way, using location-based social…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • 4 Resourceful Ways to Learn More About Your Buyer Persona

    …, but have you considered using this technique to learn more about your target market? Seeking information from a large group of experts or people who embody your targeted buyer personas can help you get further perspective on problems your company can solve. Using a crowdsourcing question-and-answer platform like Quora, you can ask questions…

    Chris Lucas/ Relevancein Social Content- 19 readers -
  • What Are Buyer Personas and Why Should Your Mortgage Company Care?

    … a Buyer Persona? A buyer persona can be defined as: “…research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, which goals drive their behavior, how they think, how they buy, and why they make buying decisions.” To put it another way, buyer personas are semi-fictional characters based on real people…

    Matty Byloos/ RGR Marketing- 16 readers -
  • How to Create Buyer Personas with Social Media Data

    … a service or product similar to those your business offers. 7. Social media monitoring tools Keep in mind that best way to create a realistic representation of your client base is to draw information from as many various sources as possible. Each social network on its own not necessarily representative of your entire online audience, which is why it’s…

    Hootsuitein Social How To's- 29 readers -
  • Lions and Tigers and Buyer Personas … Oh My

    … On The Marketing Companion podcast, Tom Webster and I continue to plow new ground. For example, in this latest episode, we become the first on-demand radio show to mention The Kardashians and B2B buyer personas in the same sentence. We discuss why Zappos employees are fleeing the holocracy, and explain how this concept began with Star Trek…

    {grow}- 16 readers -
  • 4 Conversion Experts On Why Buyers Click

    … Give me a C. Give me an R. Give me an O. What’s that spell? CRO. Let’s go! Yes indeed, savvy marketers are rallying around conversion rate optimization, the process of improving conversion. CRO is the big game. The winners in online marketing know this. They focus on developing CRO skills. They practice the discipline daily. And like any team…

    Barry Feldman/ Convince and Convertin Social- 30 readers -
  • Why customer personas may be an outdated marketing technique

    … through in her content. The human imperative As I explained in my Content Shock article, we’re in a period where the novelty of content marketing has worn off. In an environment characterized by dramatically increasing levels of information and a limited ability to consume it, we have to do things differently — much differently — to stand out…

    {grow}in Content- 9 readers -
  • The 5 Insights that help put the rules to work for you

    … Jeff Ogden, the Fearless Competitor, (@fearlesscomp) was trained in Buyer Personas when Adele Revella invited him to be the first to take the Buyer Persona Master Class. Thank you, Adele! Please note that this is the blog of Find New Customers, the most likeable company in B2B marketing today. We work on that website almost every day to make…

    Jeff Ogden/ Fearless Competitorin Content- 4 readers -
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