Buyer Personas

  • The 3 Most Effective Ways to Grow Your Email List

    … is a look at the most most effective tactics, as chosen by 255 marketing influencers. Let’s dive into the top three, keeping in mind that there’s huge overlap between each of them. Social media advertising I was surprised to see social media advertising at the top of this list, but it’s certainly a tactic we’ve been using to help Contently clients…

    Joe Lazauskas/ The Content Strategistin Social EMail- 18 readers -
  • Four pillars of SEO management: optimizing content for success

    …. The better you understand the current performance of your content, the easier it will be to identify your strengths and weaknesses. You will also be able to clearly see what content your audience appreciates the most, and thus build on this information going forward. You also want to take a good look at your target buyer personas and their buyer’s…

    Jim Yu/ Search Engine Watch- 35 readers -
  • 5 Persona Development Mistakes That Can Impact Your ROI

    … At the heart of marketing is a desire to focus content on what people need, want, and think. Rather than blanket mass-produced messages to everyone, it’s imperative to dig into what audiences truly identify with, and then target them with the right material at the right time. Assigning personas to clients and users can be a great way to achieve…

    Relevance- 25 readers -