Buyer Personas

  • Four pillars of SEO management: optimizing content for success

    …, but it is also quickly becoming more challenging. An estimated 88% of B2B companies and 77% of B2C companies say that they use content marketing. In both groups, about half say that they will be increasing their budgets in the coming year. The increased budget will lead to more content, and the digital ecosystem is about to become even more saturated…

    Jim Yu/ Search Engine Watch- 25 readers -
  • 5 Persona Development Mistakes That Can Impact Your ROI

    … you to focus only on specific buyers. Plus, they create a common audience for everyone in an organization to keep in mind — not just the marketing department. With this consistent view, it’s easier to communicate messaging across all departments and keep every employee aligned. Finally, behavioral personas can remove the guesswork and allow you…

    Relevance- 15 readers -
  • What is Netnography?

    … You’ve all heard my thoughts on buyer personas and the virtual ink is barely dry on that blog post, and I’ve already found a new and much better way of creating buyer personas. Netnography has emerged as a much faster, more efficient and accurate means of creating buyer personas. And PersonaX is leading the way, using location-based social…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • 4 Resourceful Ways to Learn More About Your Buyer Persona

    …, but have you considered using this technique to learn more about your target market? Seeking information from a large group of experts or people who embody your targeted buyer personas can help you get further perspective on problems your company can solve. Using a crowdsourcing question-and-answer platform like Quora, you can ask questions…

    Chris Lucas/ Relevancein Social Content- 15 readers -
  • What Are Buyer Personas and Why Should Your Mortgage Company Care?

    …. But in order to make them want to be a part of your success story, or more accurately, to make them want to cast you in a supporting role in the story of how they became homeowners, you’ll need to create strong relationships with them. And the more you know about them, the easier it will be to do just that. That’s where buyer personas come in. What’s…

    Matty Byloos/ RGR Marketing- 15 readers -
  • How to Create Buyer Personas with Social Media Data

    … Chances are, you’re creating buyer personas for your business even if you’ve never heard the term. It’s all about knowing who your customer is. Whatever product or service your business offers, it solves a problem or addresses a common challenge that exists among a certain group of people: your customers. Once you have a big enough customer base…

    Hootsuitein Social How To's- 26 readers -
  • Lions and Tigers and Buyer Personas … Oh My

    … On The Marketing Companion podcast, Tom Webster and I continue to plow new ground. For example, in this latest episode, we become the first on-demand radio show to mention The Kardashians and B2B buyer personas in the same sentence. We discuss why Zappos employees are fleeing the holocracy, and explain how this concept began with Star Trek…

    {grow}- 14 readers -
  • 4 Conversion Experts On Why Buyers Click

    … messaging resonate enough with a user or viewer so they convert,” added Michael King of iPullRank. “Building personas takes out a lot of the guesswork.” “Understanding how buyers make decisions—categorizing them and looking for behavioral patterns—can and should influence everything you do, from your marketing channels to your messaging,” said…

    Barry Feldman/ Convince and Convertin Social- 26 readers -
  • Why customer personas may be an outdated marketing technique

    … politely and quietly as the ad agency walked the CMO and her team through a painstaking process to develop buyer “personas” for targeted content. I knew I would not have to make an intervention because I could tell the CMO, an experienced industry veteran, was growing increasingly agitated as we entered the third hour of the process! Finally…

    {grow}in Content- 8 readers -
  • The 5 Insights that help put the rules to work for you

    … a strong foundation for content with scenarios that say “You may not have experienced this yet, but it’s coming soon. Here’s how to avoid it.” What do you think? Has this been helpful to learn about how to improve your content marketing? We love comments (no SPAM please) and those who share on social media. To contact Find New Customers, just visit our website to sign up for a free 15 minute call or just fill out the form below. J [contact-form] Filed under: B2B demand generation, BtoB Marketing, Content marketing…

    Jeff Ogden/ Fearless Competitorin Content- 3 readers -
  • Who Should You Talk To? (in Buyer Personas)

    … be if you were presenting a hypothetical situation and asking the buyer for a reaction.” What do you think? Was this information on buyer personas helpful? We love comments (no SPAM please) and those who share on social media, which we make as easy as we can for you. To contact Find New Customers about buyer personas, simply fill out the form below. Jw [contact-form] Filed under: B2B demand generation, BtoB Marketing, Buyer Personas, Content marketing…

    Jeff Ogden/ Fearless Competitorin Content- 5 readers -
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