Buyer'S Journey

  • 24 Content Marketing Predictions for 2018

    … systems get more integrated, marketers are going to be able to prove their content marketing initiatives drive meaningful revenue. With that quantified data, the pressure will be on to consistently increase the number. (Tweet this!) -John Fernandez, VP of revenue marketing 11. To stay relevant but avoid adding to the noise of shortform video, brands…

    The Content Strategistin Content- 22 readers -
  • This Psychological Trick Can Make You a More Empathetic Marketer

    … Even though I am [redacted] years old, I follow a bunch of trendy Instagram humor accounts aimed at people in their 20s and teens. I’d like to tell you I do this because I think it’s important to keep up with the latest digital trends… but it’s also possible that I just have an immature sense of humor. Lately, I’ve been paying closer attention…

    The Content Strategist- 22 readers -
  • Why Understanding Pain Is the Key to Customer-Centric Marketing

    … School psychiatrist Dr. Helen Riess has found, empathy can be a learned behavior, and some of the following steps may help you train your brain to communicate better. Go one-on-one If you’re reading articles like this, you’ve probably done some research to better understand your customer. Maybe you reviewed existing buyer personas and journey maps…

    The Content Strategist- 29 readers -
  • Is Your Content Marketing Designed for the New Customer Journey?

    … Thanks to the rise of the internet, the explosion of social media and the development of mobile technologies to feed these two innovations, the customer buying journey has become much more self-directed. According to a Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase…

    TopRank®in EMail Content- 30 readers -
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