Buyer'S Journey

  • Is Your Content Marketing Designed for the New Customer Journey?

    … that allows you to be the best answer, whenever and wherever your audience is searching. And understanding today’s customer journey will be paramount to your content marketing success. Below is a great illustration from Forrester on the many intricacies that journey can entail. As you can see, it’s not an easy, neat sales funnel these days. Photo…

    TopRank®in EMail Content- 30 readers -
  • Tracking Intent Data Across Channels For B2B Marketers

    … relationships with customers. Knowing just when to reach out to them with exactly what they need is what keeps long term B2B relationships going. Within the B2B buyer's journey, there are several stages where marketers must actively nurture that relationship, making them much more empowered during that process if they know exactly when the customer…

    Marketing Land- 9 readers -