Buyer’S Journey

  • Content’s Crucial Role in The New Marketing and Sales Funnel

    … – A History Of course, having people “aware” of your brand is just a means to an end; ultimately, you want potential customers to buy something from you. That is, after all, the whole point of your marketing and sales organization. Back in the day that was a very simple proposition. Before the world was network connected, mobile-first, and socially…

    Relevancein Content- 14 readers -
  • Mapping Content to Conversion: a Winning Strategy

    … Content Marketing, Owned Media Brands today are creating content that’s tailored to the position of a buyer in his or her journey toward a purchase or conversion. Such content, which focuses on consumers’ varied needs and concerns as they progress through the “buyer’s journey,” is the product of a new content marketing strategy that looks…

    Jonathan Crowl/ Relevancein Content- 12 readers -
Get the top posts daily into your mailbox!