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Content Marketing, Executive's Corner, Owned Media Published 2 hours ago | By: Larry Levy Content marketing: We know it’s all the rage, and that marketing departments B2B and B2C alike are pouring ever increasing time and money into their efforts. But what exactly are firms attempting to accomplish when they say they’re “doing content marketing”? A recent Contently survey ...
… enjoyed a massive 900 percent increase in adoption, according to Ernan Ronan for Business2Community. TripIt’s director of marketing told Business2Community that the campaign results came because of a focus on the buyer’s journey as a “continuous experience” that “integrated the buying journey into the fully rounded customer experience.” Creating…