Buyer’S Journey

  • Content’s Crucial Role in The New Marketing and Sales Funnel

    … – A History Of course, having people “aware” of your brand is just a means to an end; ultimately, you want potential customers to buy something from you. That is, after all, the whole point of your marketing and sales organization. Back in the day that was a very simple proposition. Before the world was network connected, mobile-first, and socially…

    Relevancein Content- 14 readers -
  • Mapping Content to Conversion: a Winning Strategy

    ….—are impacting the modern marketing organization,” Safran writes. “Most importantly, we’re focusing on what marketers need to know to adapt.” The most crucial piece of information, Safran explains, is that targeted content will eventually become the standard for all content marketers. Content has already proven itself to be a useful inbound sales…

    Jonathan Crowl/ Relevancein Content- 14 readers -
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