Buyer’S Journey

  • Content’s Crucial Role in The New Marketing and Sales Funnel

    … marketing”? A recent Contently survey revealed that 73 percent of companies want their content to help with brand awareness, while 45 percent were aiming to increase their thought leadership. Put another way, most brands put out content to increase their visibility, look smart, and have people thinking and talking about them. The Buyer’s Journey…

    Relevancein Content- 14 readers -
  • Mapping Content to Conversion: a Winning Strategy

    … Content Marketing, Owned Media Brands today are creating content that’s tailored to the position of a buyer in his or her journey toward a purchase or conversion. Such content, which focuses on consumers’ varied needs and concerns as they progress through the “buyer’s journey,” is the product of a new content marketing strategy that looks…

    Jonathan Crowl/ Relevancein Content- 16 readers -