Buying Cycle

  • Why The Purchase Funnel is Important For Your Campaign Structure

    … a long sales cycle or requires a substantial amount of research before purchase. For a client that offers free quotes and recommendations for different types of business software, we broke campaigns into two segments: research and consideration. The research campaigns point to more informational pages and whitepapers, while the consideration…

    Rachael Law/ PPC Heroin Paid Search- 6 readers -
  • My 4 Favorite Google Analytics Reports for PPC Optimization

    … ways to use Google Analytics to help optimize my PPC performance. Top Conversion Paths I’m a big fan of top conversion paths as they give a visual representation of the route users took to convert on your site. Depending on the parameters you choose, you can easily see source, medium, campaign, or even keyword path users took to finally convert…

    Clix Marketing PPC Blogin Paid Search Google- 21 readers -
  • Use AdWords Similar Audiences To Reach Your Uncovered Audience

    … Hopefully there comes a time when you (the advertiser) have hit your goals and maybe even that mysterious point of diminishing return, and you ask yourself, "Now what?" It's time to grow but you've maxed out your return within your current targeting. Something has to change. Search is a 'pull' vehicle. Users search for answers after becoming…

    Hayley Cummings/ PPC Hero- 19 readers -
  • Content Marketing And The Buying Cycle

    … This is the transcript for our new video. Hi. Let’s kick off with a quick question. Are you seeing a return on investment from the content that you’re marketing? Well, we know that creating content for content’s sake doesn’t work. Okay, we know we need a strategy. But have you considered mapping your content marketing with the buying cycle…

    James Perrin/ Koozai.comin Content- 33 readers -
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