Buying Cycle

  • Why The Purchase Funnel is Important For Your Campaign Structure

    … a long sales cycle or requires a substantial amount of research before purchase. For a client that offers free quotes and recommendations for different types of business software, we broke campaigns into two segments: research and consideration. The research campaigns point to more informational pages and whitepapers, while the consideration…

    Rachael Law/ PPC Heroin Paid Search- 7 readers -
  • My 4 Favorite Google Analytics Reports for PPC Optimization

    As a search marketer, we’re constantly reviewing and optimizing campaigns to improve performance. But at times we can get a bit myopic and focus only on the performance found in the advertising platforms themselves. In an effort to broaden some horizons and refresh those others who’ve travelled there before, I’m going to share my four favorite ways to use Google Analytics to he ...

    Clix Marketing PPC Blog- 28 readers -
  • Use AdWords Similar Audiences To Reach Your Uncovered Audience

    … Hopefully there comes a time when you (the advertiser) have hit your goals and maybe even that mysterious point of diminishing return, and you ask yourself, "Now what?" It's time to grow but you've maxed out your return within your current targeting. Something has to change. Search is a 'pull' vehicle. Users search for answers after becoming…

    Hayley Cummings/ PPC Hero- 19 readers -
  • Content Marketing And The Buying Cycle

    … This is the transcript for our new video. Hi. Let’s kick off with a quick question. Are you seeing a return on investment from the content that you’re marketing? Well, we know that creating content for content’s sake doesn’t work. Okay, we know we need a strategy. But have you considered mapping your content marketing with the buying cycle…

    James Perrin/ Koozai.comin Content- 38 readers -
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