Buying Cycle

  • Why The Purchase Funnel is Important For Your Campaign Structure

    … PPC strategy, we can increase our chances of being top of mind when that user decides to make a purchase. The First Interaction Let me show you the purchase funnel: Image Source The campaign structures I mention above fit more towards the Consideration and Purchase sections of the funnel, where a user is actively looking to buy. While…

    Rachael Law/ PPC Heroin Paid Search- 6 readers -
  • Use AdWords Similar Audiences To Reach Your Uncovered Audience

    … Hopefully there comes a time when you (the advertiser) have hit your goals and maybe even that mysterious point of diminishing return, and you ask yourself, "Now what?" It's time to grow but you've maxed out your return within your current targeting. Something has to change. Search is a 'pull' vehicle. Users search for answers after becoming…

    Hayley Cummings/ PPC Hero- 19 readers -
  • Content Marketing And The Buying Cycle

    … This is the transcript for our new video. Hi. Let’s kick off with a quick question. Are you seeing a return on investment from the content that you’re marketing? Well, we know that creating content for content’s sake doesn’t work. Okay, we know we need a strategy. But have you considered mapping your content marketing with the buying cycle…

    James Perrin/ Koozai.comin Content- 33 readers -
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