Buying Process

  • Back To The Future With Account Based Marketing

    …. The account-based buying process is made up of an aggregate of individual buying processes. For example, a simple buying process for employee benefits for a mid-sized company could involve an HR Director (referred to as a User Buyer) and the CEO (referred to as the Economic Buyer.) You're not going to make the sale unless both of those people agree…

    John Beveridge/ The Inbound Growth Blogin EMail- 29 readers -
  • Case Studies – The Most Powerful Content Marketing buyer attraction

    Case Studies on how your customers solve a serious problems using your company is the #1 most attractive pieces of content you can create, according to MarketingProfs. Think about it. It is a great story about an important business problem and how it was solved by your company. So how does your company go about creating great case studies? Contact one of the very best in the business.

    Jeff Ogden/ Fearless Competitor- 12 readers -
Get the top posts daily into your mailbox!