Buying Process

  • Back To The Future With Account Based Marketing

    …. The account-based buying process is made up of an aggregate of individual buying processes. For example, a simple buying process for employee benefits for a mid-sized company could involve an HR Director (referred to as a User Buyer) and the CEO (referred to as the Economic Buyer.) You're not going to make the sale unless both of those people agree…

    John Beveridge/ The Inbound Growth Blogin EMail- 15 readers -
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