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… and received less engagement, while Facebook’s native video stats have surged ahead. Wilson Cleveland, founder and executive producer of Unboxd, a company that creates branded video series, has seen Facebook’s challenge to YouTube firsthand. “Facebook has become proactively inhospitable toward YouTube in order to compete,” he says. “Facebook loves…
Digital video is going native, and it’s important we all pay attention to the details. While YouTube has long been king of the online video space, social media empires Facebook and Twitter are making big pushes to carve out their own slices of the fast-growing video advertising market. For content marketers using the platforms—and really, who isn’t?—the rise of native video pl ...