Buzzsumo

  • Content Marketing Platform BuzzSumo Acquired by Brandwatch

    … It’s no mystery that I’m a big fan of BuzzSumo. I’ve been a customer since they launched and have advocated for the platform in blog posts, interviews and marketing presentations all over the world – including keynoting at the BuzzSumo ContentSEO conference in New York. I’ve also been a fan of Brandwatch after my pal Richard Bagnall introduced…

    Lee Odden/ TopRank®in Content- 29 readers -
  • 5 Interactive Content Types That Will Boost Your Results

    … How To Use Interactive Content To Stop Readers & Engage Them Despite your investment in high quality content marketing, do uninspiring results leave you without an explanation beyond Facebook’s organic reach falloff? Not sure how to stand out in the endless steams of information and messages reaching your audience through a variety…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • What To Do When Facebook Engagement Declines [Research]

    … 10 Marketing Tactics To Improve Your Facebook Engagement YIKES! Facebook engagement has lost 20+% since January 2107! BuzzSumo data analysis by Steve Rayson confirms what you’ve been experiencing: Lower organic Facebook engagement. Facebook engagement has been a key driver of the company’s revenues and valuation since it went public in 2012…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 15 readers -
  • How Facebook Could Force Brands to Pivot to Video

    … mentioning: Video is hard. It’s incredibly expensive compared to writing, takes longer to do well, and requires technical expertise. But what if pivoting pays off? According to new data analysis from BuzzSumo, Facebook could eventually force all companies to invest in video, meaning those that get comfortable with the medium now would have a distinct…

    Jordan Teicher/ The Content Strategistin Social How To's- 20 readers -
  • Why We Never Do Press Release Distribution Services Anymore

    … through a site like Buzzsumo. If you can identify 25 to 50 sites that are both authoritative and popular on the topic, now you can do some digging and identify how to get in contact with the site owner. Platforms like Cision offer a company with the means to target and message influencers from those sites. Spend some time producing a great pitch…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Ultimate Content Marketing Distribution Checklist

    … 60+ Ways To Maximize Your Content Distribution [Download] Face reality: Without at least minimal content marketing distribution, no one will know about your lovingly created masterpiece. Except possibly your boss and your mother, a pair that isn’t necessarily the best combination to deliver maximum content marketing reach. Even worse your…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • How To Write Better Headlines Based On Data [Research]

    … you’re creating content marketing, social media shares, advertising or digital or print media. Bottom line: After investing precious resources info lovingly crafting content and social media shares, don’t just slap any headline on it that pops into your head at the last minute. Headline darling Upworthy recommends cranking out at least 25…

    Heidi Cohen/ Heidi Cohenin Content Blogging How To's- 20 readers -
  • Crowd Pleaser Content Defined

    … to care. Include other types of content. Specifically visuals that convey your information in a concise way. Rand Fishkin calls this “10X Content” and Brian Dean calls this “Skyscraper Content.” Fortunately the most effective forms of crowd pleaser content are well tested based on past results. They succeed by filling a genuine reader need, providing…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Find The Influencers That Matter (In 3 Easy Steps)

    … Newsletters Audience size Open rate CTR Some of these numbers might be publicly available. For example, some bloggers share the number of subscribers on their website, and that’s a pretty good indicator of their audience. From one of Elon Musk’s fav blogs, WaitButWhy.com Alternatively, you can use tools like SimilarWeb or SEMRush to get insights…

    State of Digital- 18 readers -
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