Buzzsumo

  • 5 Interactive Content Types That Will Boost Your Results

    … How To Use Interactive Content To Stop Readers & Engage Them Despite your investment in high quality content marketing, do uninspiring results leave you without an explanation beyond Facebook’s organic reach falloff? Not sure how to stand out in the endless steams of information and messages reaching your audience through a variety…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • What To Do When Facebook Engagement Declines [Research]

    … 10 Marketing Tactics To Improve Your Facebook Engagement YIKES! Facebook engagement has lost 20+% since January 2107! BuzzSumo data analysis by Steve Rayson confirms what you’ve been experiencing: Lower organic Facebook engagement. Facebook engagement has been a key driver of the company’s revenues and valuation since it went public in 2012…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 15 readers -
  • How Facebook Could Force Brands to Pivot to Video

    … mentioning: Video is hard. It’s incredibly expensive compared to writing, takes longer to do well, and requires technical expertise. But what if pivoting pays off? According to new data analysis from BuzzSumo, Facebook could eventually force all companies to invest in video, meaning those that get comfortable with the medium now would have a distinct…

    Jordan Teicher/ The Content Strategistin Social How To's- 20 readers -
  • Why We Never Do Press Release Distribution Services Anymore

    … Distribution If you really want to get in front of the right audiences on the right sites, the best process for you is to develop a list of target sites where your content is highly relevant and the sites are authoritative online. A great way to check for relevance is through existing search engine rankings using a tool like SEMRush or popularity…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Ultimate Content Marketing Distribution Checklist

    …. Include a link or spotlight your content. Offer readers an off-ramp to related content. Landing pages. Utilize landing pages and thank-you pages to offer related content. Personal outreach. Write one-off emails to the people you mention in the content, relevant influencers and/or journalists. BuzzSumo found this helped boost their headline research…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • How To Write Better Headlines Based On Data [Research]

    … you’re creating content marketing, social media shares, advertising or digital or print media. Bottom line: After investing precious resources info lovingly crafting content and social media shares, don’t just slap any headline on it that pops into your head at the last minute. Headline darling Upworthy recommends cranking out at least 25…

    Heidi Cohen/ Heidi Cohenin Content Blogging How To's- 16 readers -
  • Crowd Pleaser Content Defined

    … to care. Include other types of content. Specifically visuals that convey your information in a concise way. Rand Fishkin calls this “10X Content” and Brian Dean calls this “Skyscraper Content.” Fortunately the most effective forms of crowd pleaser content are well tested based on past results. They succeed by filling a genuine reader need, providing…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Find The Influencers That Matter (In 3 Easy Steps)

    … in their bio or by the type of content they share. Now don’t get your hopes up. Even the best products on the market – BuzzSumo being one of them – can’t give you a ready-to-use list of influencers. However, you can use such tools to get a good enough database to start with. Results for “SEO” | Influencer Research using BuzzSumo Another great resource…

    State of Digital- 18 readers -
  • 20 Extraordinary Content Marketing Insights

    … By Mark Schaefer This headline is a bit misleading. In fact, you will probably receive far more than 20 incredible insights from our Marketing Companion conversation with BuzzSumo founder Steve Rayson. The episode posted a few days ago and we have already received more comments on this conversation than any other episode. Arguably, Steve…

    {grow}in Content- 20 readers -
  • 8 Tips for Running Your First Influencer Marketing Campaign

    …, made by Moz. They can give you some valuable insights into which influencers affect different audiences. When you pinpoint some influencers who could fit your brand, spend some time simply listening to them so you know who they are and what they have to say. 2. Find out what kind of influencers you want Once you narrow down your targets, you’ll have…

    Jordan Teicher/ The Content Strategist- 20 readers -
  • 2017 Facebook: Is Your Business Missing Out?

    … connections are doing. It’s email that gets above average opens. Facebook could add sponsorships to its emails. For more information on Facebook marketing engagement, check out BuzzSumo. What does 2017 Facebook advertising mean for your marketing? Facebook requires investment. Even the smallest firms, must invest in participation and advertising…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 34 readers -
  • How the Social Media Dumpster Fire Hijacked the Election

    … in BuzzSumo, and you get something like this: Hillary’s ISIS Emails. FBI agent investigating Hillary found dead. Hillary’s anti-Trump Muslim dad? Her father died in 1993. Now check out the share counts–and note that exactly none of these websites are bastions of journalism. Real journalist Matt Yglesias wrote, “The real Clinton email scandal…

    AllTwitterin Social Google Facebook How To's- 43 readers -
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