Buzzsumo

  • Content Marketing Platform BuzzSumo Acquired by Brandwatch

    … It’s no mystery that I’m a big fan of BuzzSumo. I’ve been a customer since they launched and have advocated for the platform in blog posts, interviews and marketing presentations all over the world – including keynoting at the BuzzSumo ContentSEO conference in New York. I’ve also been a fan of Brandwatch after my pal Richard Bagnall introduced…

    Lee Odden/ TopRank®in Content- 28 readers -
  • 5 Interactive Content Types That Will Boost Your Results

    … Content Type is persistent chat. It’s available when visitors arrive at your site and can be activated when they’re ready for more information or to purchase. It yields higher results since visitors engage when they want your attention. (For a deeper discussion, see gating.) I love how Drift talks to me. Drift’s persistent chat pops up and can…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • What To Do When Facebook Engagement Declines [Research]

    … Spend (2012-2017) via Axios [Chart] Before you fret about your 2018 marketing budget, let’s look at the data to see where there are opportunities to support your business and mitigate the impact of Facebook’s engagement falloff. Facebook Engagement Declines: The Data BuzzSumo analyzed 880+ million Facebook posts published by brands and publishers…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 15 readers -
  • How Facebook Could Force Brands to Pivot to Video

    … mentioning: Video is hard. It’s incredibly expensive compared to writing, takes longer to do well, and requires technical expertise. But what if pivoting pays off? According to new data analysis from BuzzSumo, Facebook could eventually force all companies to invest in video, meaning those that get comfortable with the medium now would have a distinct…

    Jordan Teicher/ The Content Strategistin Social How To's- 20 readers -
  • Why We Never Do Press Release Distribution Services Anymore

    … to monitor the site for bad backlinks since we don’t want their organic search rankings to suffer if Google believes they’re out spamming PR distribution sites for backlinks. So, not only did the distribution not work, it’s causing us additional grief as we monitor the site’s rankings and organic search engine authority. Download a Sponsored…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Ultimate Content Marketing Distribution Checklist

    …. Include a link or spotlight your content. Offer readers an off-ramp to related content. Landing pages. Utilize landing pages and thank-you pages to offer related content. Personal outreach. Write one-off emails to the people you mention in the content, relevant influencers and/or journalists. BuzzSumo found this helped boost their headline research…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • Crowd Pleaser Content Defined

    …. Consists of authoritative listings or guides. Example: Neil Patel’s Marketing Guides. Controversial opinions. Pick an argument many people feel strongly about. Ideally this should be something authoritative that your audience has strong views on. BuzzSumo and Fractal consider this a top content theme. Example: Mark Schaeffer’s Content Shock…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Find The Influencers That Matter (In 3 Easy Steps)

    … in their bio or by the type of content they share. Now don’t get your hopes up. Even the best products on the market – BuzzSumo being one of them – can’t give you a ready-to-use list of influencers. However, you can use such tools to get a good enough database to start with. Results for “SEO” | Influencer Research using BuzzSumo Another great resource…

    State of Digital- 18 readers -
  • How to Measure and Improve Your Twitter Marketing Strategy

    … tools like Followerwonk, Buffer, or Hootsuite’s data and auto-posting. Tweet the right content using photos, videos, quotes, statistics and hashtags to boost sharing. Tweet the right way by posting multiple times a day, repeating tweets, using Twitter chats, live tweeting events, and thanking those who share content. Experiment with different wording, formats, and taking polls. Use tools like Followerwonk and Buzzsumo to find and follow influencers. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social How To's- 24 readers -
  • 20 Extraordinary Content Marketing Insights

    … By Mark Schaefer This headline is a bit misleading. In fact, you will probably receive far more than 20 incredible insights from our Marketing Companion conversation with BuzzSumo founder Steve Rayson. The episode posted a few days ago and we have already received more comments on this conversation than any other episode. Arguably, Steve…

    {grow}in Content- 20 readers -
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