• Maximize B2B Blog Results: 10 Tactics You Need

    … forum, they created an ebook and multiple blog posts before, during and after the conference. (Hat tip: Lee Odden, Ashley Zeckman and Caitlin Burgess) B2B blogging benefit: Plan blog content as part of other content marketing. It reduces ideation and content creation efforts. Create recurring (or regular) B2B blog columns. Create blog posts…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 10 readers -
  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … for entrepreneurs and small and midsized businesses, using a payroll or HR platform helps cut costs early on, freeing up time to make real moves and scale your brand. A few to try: Sage, Patriot, Due and Inova for payroll, and TSheets, BambooHR and Greenhouse for HR. Marketing insights Social marketing still requires a human element, but automated…

    Mary C. Long/ AllTwitter- 16 readers -
  • More Competition Means Fewer Shares All Around (Report)

    … Sharing is one of the most meaningful actions a user can take on a social media site. In an analysis of the 1 million most shared articles from the first six months of this year, BuzzSumo and Fractl examined activity on the top social networks and offered insights into the most popular publishers on the web. As has been the case for many years…

    AllTwitterin Social Facebook Twitter- 9 readers -
  • Reviewing BuzzSumo: Internet Marketing Made Easier

    … Knowledge is one of the most powerful tools in the arsenal of any internet marketer. Having information based on the hottest trends on the most popular platforms is definitely an advantage over other specialists. That kind of data that’s changing everyday may sound like a hassle to take note of but luckily, that’s where BuzzSumo comes into play…

    SEO Hacker Blog- 20 readers -
  • 8 Tools for Better Social Media Powered Customer Service

    … Social media is now a part of customer service that is undeniable. Companies without a social media page where customers can reach them quickly and effectively are going to face an uphill battle when it comes to maintaining a loyal fan base. There are too many competitors that are on the right page. Creating a thorough customer service base…

    Growmapin Social- 21 readers -
  • 16 Twitter Tools for Social Media Marketers

    … Now feature of BuzzSumo. For example, if you search ‘social media’ on BuzzSumo, you’ll find up-and-coming articles on that topic. Ian goes on to explain that you can even create an RSS feed from that search, the put the feed into Feedly. Because BuzzSumo looks at articles that are starting to get a lot of shares, you usually find articles…

    Michael Stelzner/ Social Media Examinerin Social Twitter- 26 readers -
  • How to Create How-To Content That Doesn’t Suck

    …. If you’re looking for organic traffic, I’d recommend a quick search engine results page (SERP) analysis; if you’re curious about social distribution and engagement, a tool like BuzzSumo works best. I include three components when conducting an audit: format, intent, and average word count. These variables will help you quickly identify what’s already been…

    The Content Strategistin Social Content How To's- 34 readers -
  • Are marketers getting lost in the Dark Funnel?

    …: Identifying influencers is the first step. You want to ensure you are working with influencers who have the right audience for your brand. InNetwork and Traackr both offer insight into a database of influencers, which you can search using a specific keyword, brand name or even competitor. BuzzSumo reveals the most popular content and the influencers…

    {grow}in Social Content- 16 readers -
  • Looking Back at 2015 Content Marketing Trends

    … Earlier this year, content marketers expected to increase their budgets, expand their offerings, and deepen their commitment to content marketing. Almost 30 percent expected content marketing to be their most important tactic in 2015. A retrospective of the year from BuzzSumo examines how that investment panned out. Having increased…

    AllFacebookin Social Content- 23 readers -
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