Buzzwords

A buzzword is a word or phrase used to impress, or one that is fashionable. Buzzwords often originate in jargon or are neologisms.The term was first used in 1946 as student slang.
Posts about Buzzwords
    • 10 Bad Writing Habits Everyone’s Guilty Of (Especially Us)

      For more than two years, I read every single article on The Content Strategist. This loyalty was not borne out of rampant TCS fandom, though I did and still do love the publication, but out of a sense of duty. A self-proclaimed grammar nerd, I was Contently’s copy editor, a defender of proper grammar and style, and a bulwark against bad jargon and clichés.

      Kieran Dahl/ The Content Strategist- 12 readers -
  • Why We Stopped Using the Word ‘Authentic’

    … terms, like “Super Bowl,” due to copyright concerns. Others may not want to include names of competitors or competitors’ products. You’d be surprised how two or three of these blacklisted words can sour an otherwise good draft in the eyes of some editors. Now writers can check the list before they start a draft to proactively avoid compliance…

    Jordan Teicher/ The Content Strategist- 28 readers -
  • Decoding Digital Marketing Jargon

    … Every industry has its share of jargon. As new marketing technology and strategies emerge, new buzzwords arise. The challenge is making sense of it all and determine which approach is the best fit for your business. According to Momchil Kyurkchiev, CEO and co-founder of Leanplum, an integrated marketing optimization solution for mobile apps…

    AllTwitter- 19 readers -
  • Where Is Content Headed?

    … that impacts their customers, employees and society at large. Storytelling and corporate social responsibility will stop being labeled buzzwords and will become business imperatives as consumers connect with the brands who do it well and who do it consistently. Where is marketing headed? It is running fast in the direction of content and storytelling…

    Michael Brenner/ B2B Marketing Insiderin Social Content Twitter- 24 readers -
  • 25 Inbound Marketing Articles of the Week: January 16, 2015

    …. In order to help yours perform at its best, Simon Thompson shares some important best practices we should keep in mind. 2015 is going to be a terrific year for content! However, you’re going to hear quite a bit of hype come out surrounding this, especially in the form of buzzwords. Joe Lazauskas shows us 10 content marketing buzzwords you should…

    John Anyasor/ UpCity Daily Tipsin EMail- 34 readers -
  • Thought leaders are made, not marketed

    … strategy. Keep it simple: State your case and back it up with expertise. Still not sure where to begin? Head over to your favorite op-ed page. You can never go wrong with a classic format. Ban all buzzwords By definition, thought leadership is a vertical endeavor: You’re speaking to a professional audience of your peers. It makes sense to speak…

    Digiday- 8 readers -
  • 2015: A make-or-break year for traditional publishers

    … don’t want to give up their entire margin. But they will probably have to dive in anyhow. And we’ve known for years that mobile phone penetration would grow and that advertising dollars would follow. What’s new and exciting is that screen sizes have gotten bigger, which opens up the door to cooler editorial and advertising products. That is pretty much the only thing we know now that we didn’t know four years ago. The post 2015: A make-or-break year for traditional publishers appeared first on Digiday. …

    Digidayin Social- 22 readers -
  • 16 Stats That Explain Why Adaptive Content Matters Right Now

    … two examples for you. Let’s start with a simple one. Mars Cyrillo, product and marketing VP at CI&T, pointed to the experience of buying an airline ticket. Normally we’ll go directly to the airline’s website, find the best flight, and then go to Expedia to buy the ticket. Instead, Mars explains, adaptive content would be American Airlines…

    Demian Farnworth/ Copybloggerin Content- 28 readers -
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