Buzzwords

A buzzword is a word or phrase used to impress, or one that is fashionable. Buzzwords often originate in jargon or are neologisms.The term was first used in 1946 as student slang.
Posts about Buzzwords
  • 10 Bad Writing Habits Everyone’s Guilty Of (Especially Us)

    … For more than two years, I read every single article on The Content Strategist. This loyalty was not borne out of rampant TCS fandom, though I did and still do love the publication, but out of a sense of duty. A self-proclaimed grammar nerd, I was Contently’s copy editor, a defender of proper grammar and style, and a bulwark against bad jargon…

    Kieran Dahl/ The Content Strategist- 21 readers -
  • Why We Stopped Using the Word ‘Authentic’

    … me (“subject-matter experts,” “micro-moments,” “thought leadership”), but “authentic” bothers me the most. While crappy buzzwords are usually just convoluted ways of saying simple things, “authentic” is especially problematic because of its hollowness. Marketers frequently use it in a way that’s either meaningless or contradictory. Now I get…

    Jordan Teicher/ The Content Strategist- 47 readers -
  • Decoding Digital Marketing Jargon

    … Every industry has its share of jargon. As new marketing technology and strategies emerge, new buzzwords arise. The challenge is making sense of it all and determine which approach is the best fit for your business. According to Momchil Kyurkchiev, CEO and co-founder of Leanplum, an integrated marketing optimization solution for mobile apps…

    AllTwitter- 21 readers -
  • Where Is Content Headed?

    …, or manage the budgets of the telemarketing agencies who still cold call millions of people every day. But the future will be better for all of us. One where brands bring new stories and new formats to consumers like P&G did with soap operas, One where we see less clutter from advertising we don’t want. And one where companies that don’t figure out…

    Michael Brenner/ B2B Marketing Insiderin Social Content Twitter- 38 readers -
  • 25 Inbound Marketing Articles of the Week: January 16, 2015

    …. In order to help yours perform at its best, Simon Thompson shares some important best practices we should keep in mind. 2015 is going to be a terrific year for content! However, you’re going to hear quite a bit of hype come out surrounding this, especially in the form of buzzwords. Joe Lazauskas shows us 10 content marketing buzzwords you should…

    John Anyasor/ UpCity Daily Tipsin EMail- 51 readers -
  • Thought leaders are made, not marketed

    … strategy. Keep it simple: State your case and back it up with expertise. Still not sure where to begin? Head over to your favorite op-ed page. You can never go wrong with a classic format. Ban all buzzwords By definition, thought leadership is a vertical endeavor: You’re speaking to a professional audience of your peers. It makes sense to speak…

    Digiday- 8 readers -
  • 2015: A make-or-break year for traditional publishers

    … to solve this problem now. Clueless media pundits will continue to regurgitate buzzwords like “native,” “video” and “mobile” If nothing else, one can hope that 2015 brings with it less buzzword speak. Let’s start with native advertising, which is not new. Content creators will depend upon it in 2015, just as they did in 1925 (radio was 100 percent…

    Digidayin Social- 26 readers -
  • 16 Stats That Explain Why Adaptive Content Matters Right Now

    … Big data. Content. Growth hacking. Pivot. Engagement. A few words and phrases that make us want to stick a fork in our eye each time we hear them. Or stick a fork in the eye of the person using the words. We all hate buzzwords, but it’s hard to get away from them. A phrase sticks and soon a parade that rivals Macy’s is trailing behind…

    Demian Farnworth/ Copybloggerin Content- 35 readers -
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