Buzzwords

A buzzword is a word or phrase used to impress, or one that is fashionable. Buzzwords often originate in jargon or are neologisms.The term was first used in 1946 as student slang.
Posts about Buzzwords
  • 10 Bad Writing Habits Everyone’s Guilty Of (Especially Us)

    … the top search results for “content marketing buzzwords.” Adding -ize or -ise to a noun (“incentivize”), or tacking the standard -ed, -ing, -s verb inflections (“siloed”) to a noun, makes your writing seem more like a bad corporate memo. So, too, does making an “ask,” needing a “solve,” or requesting a “build.” These words commoditize (ugh…

    Kieran Dahl/ The Content Strategist- 19 readers -
  • Why We Stopped Using the Word ‘Authentic’

    …, talent managers, and editors—focused on improving the editing experience. So we developed a tool, called “Brand Assist,” that could quickly identify common issues like passive voice, plagiarism, broken links, and blacklisted words. These triggers provide a snapshot of a story’s technical quality so editors and decision-makers could spend…

    Jordan Teicher/ The Content Strategist- 44 readers -
  • Decoding Digital Marketing Jargon

    … Every industry has its share of jargon. As new marketing technology and strategies emerge, new buzzwords arise. The challenge is making sense of it all and determine which approach is the best fit for your business. According to Momchil Kyurkchiev, CEO and co-founder of Leanplum, an integrated marketing optimization solution for mobile apps…

    AllTwitter- 20 readers -
  • Where Is Content Headed?

    … that impacts their customers, employees and society at large. Storytelling and corporate social responsibility will stop being labeled buzzwords and will become business imperatives as consumers connect with the brands who do it well and who do it consistently. Where is marketing headed? It is running fast in the direction of content and storytelling…

    Michael Brenner/ B2B Marketing Insiderin Social Content Twitter- 36 readers -
  • 25 Inbound Marketing Articles of the Week: January 16, 2015

    … this year when you consider the breadth of opportunities available. You can acquire customers through social media, email, and, most of all, your website. There are a mountain of ways you can tackle growing your traffic. The best way, in our opinion, is still attracting visitors through high value content and retaining that traffic through testing new…

    John Anyasor/ UpCity Daily Tipsin EMail- 46 readers -
  • Thought leaders are made, not marketed

    … strategy. Keep it simple: State your case and back it up with expertise. Still not sure where to begin? Head over to your favorite op-ed page. You can never go wrong with a classic format. Ban all buzzwords By definition, thought leadership is a vertical endeavor: You’re speaking to a professional audience of your peers. It makes sense to speak…

    Digiday- 8 readers -
  • 2015: A make-or-break year for traditional publishers

    … to solve this problem now. Clueless media pundits will continue to regurgitate buzzwords like “native,” “video” and “mobile” If nothing else, one can hope that 2015 brings with it less buzzword speak. Let’s start with native advertising, which is not new. Content creators will depend upon it in 2015, just as they did in 1925 (radio was 100 percent…

    Digidayin Social- 24 readers -
  • 16 Stats That Explain Why Adaptive Content Matters Right Now

    … Big data. Content. Growth hacking. Pivot. Engagement. A few words and phrases that make us want to stick a fork in our eye each time we hear them. Or stick a fork in the eye of the person using the words. We all hate buzzwords, but it’s hard to get away from them. A phrase sticks and soon a parade that rivals Macy’s is trailing behind…

    Demian Farnworth/ Copybloggerin Content- 31 readers -
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