A buzzword is a word or phrase used to impress, or one that is fashionable. Buzzwords often originate in jargon or are neologisms.The term was first used in 1946 as student slang.
Posts about Buzzwords
  • Decoding Digital Marketing Jargon

    … Every industry has its share of jargon. As new marketing technology and strategies emerge, new buzzwords arise. The challenge is making sense of it all and determine which approach is the best fit for your business. According to Momchil Kyurkchiev, CEO and co-founder of Leanplum, an integrated marketing optimization solution for mobile apps…

    AllTwitter- 16 readers -
  • Where Is Content Headed?

    … sustain themselves as viable businesses. A new breed of publishers is tapping into the needs of modern consumers by creating content in many formats – long and short, shareable, informative, and even entertaining. These “social news” content leaders include both newer players like Buzzfeed, The Huffington Post, and Vice as well as more…

    Michael Brenner/ B2B Marketing Insiderin Social Content Twitter- 19 readers -
  • 25 Inbound Marketing Articles of the Week: January 16, 2015

    …. In order to help yours perform at its best, Simon Thompson shares some important best practices we should keep in mind. 2015 is going to be a terrific year for content! However, you’re going to hear quite a bit of hype come out surrounding this, especially in the form of buzzwords. Joe Lazauskas shows us 10 content marketing buzzwords you should…

    John Anyasor/ UpCity Daily Tipsin EMail- 27 readers -
  • Thought leaders are made, not marketed

    … strategy. Keep it simple: State your case and back it up with expertise. Still not sure where to begin? Head over to your favorite op-ed page. You can never go wrong with a classic format. Ban all buzzwords By definition, thought leadership is a vertical endeavor: You’re speaking to a professional audience of your peers. It makes sense to speak…

    Digiday- 6 readers -
  • 2015: A make-or-break year for traditional publishers

    … to solve this problem now. Clueless media pundits will continue to regurgitate buzzwords like “native,” “video” and “mobile” If nothing else, one can hope that 2015 brings with it less buzzword speak. Let’s start with native advertising, which is not new. Content creators will depend upon it in 2015, just as they did in 1925 (radio was 100 percent…

    Digidayin Social- 16 readers -
  • 16 Stats That Explain Why Adaptive Content Matters Right Now

    … half of those users will not recommend you — and probably recommend the competition instead. According to Google search data, one-third of all CPG (consumer packaged goods) searches now originate from smartphones. This trend will only continue to rise since, as Google wrote in a 2011 paper called Zero Moment of Truth, “Search is always accessible…

    Demian Farnworth/ Copybloggerin Content- 20 readers -
  • Time Inc. taps into its inner Silicon Valley

    … and Food & Wine. Heery, who implemented this “minimum viable product” approach at his last post, at Time Inc. subsidiary Time Inc. UK, has four digital product experts who work with another 15 people at the individual lifestyle magazine brands to develop new products in two-week cycles. The first to roll off the assembly line is Cooking Light…

    Lucia Moses/ Digiday- 13 readers -
  • Web Design Tips: 6 Steps for Establishing a Great Working Relationship with your Designer.

    …. Instead of using catchy buzzwords as instruction (for example: wow factor), describe exactly what you are looking for. Establish Realistic Time Frames Before beginning the project, you and the designer need to agree on realistic time frames. Don’t come to the designer last minute with a poster or brochure that you need to print in two days. You…

    Growmap- 8 readers -
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