Buzzwords

A buzzword is a word or phrase used to impress, or one that is fashionable. Buzzwords often originate in jargon or are neologisms.The term was first used in 1946 as student slang.
Posts about Buzzwords
    • Ask a Content Guy: How Do I Scale My Content Marketing Program?

      My buzzword of the year is “scale.” At some point over the past 12 months, everyone seemed to simultaneously realize that simply saying the word “scale” would make them sound smart as hell in any meeting. When I wrote “scale” into the headline of this article, my first thought was that I’m an all-powerful god. My second thought was that this headline is going to absolutely kill it in search.

      Joe Lazauskas/ The Content Strategistin Content How To's- 21 readers -
  • Decoding Digital Marketing Jargon

    … Every industry has its share of jargon. As new marketing technology and strategies emerge, new buzzwords arise. The challenge is making sense of it all and determine which approach is the best fit for your business. According to Momchil Kyurkchiev, CEO and co-founder of Leanplum, an integrated marketing optimization solution for mobile apps…

    AllTwitter- 18 readers -
  • Where Is Content Headed?

    … that impacts their customers, employees and society at large. Storytelling and corporate social responsibility will stop being labeled buzzwords and will become business imperatives as consumers connect with the brands who do it well and who do it consistently. Where is marketing headed? It is running fast in the direction of content and storytelling…

    Michael Brenner/ B2B Marketing Insiderin Social Content Twitter- 21 readers -
  • 25 Inbound Marketing Articles of the Week: January 16, 2015

    … of the most interesting articles we caught in our streams this week. If you want to share other great inbound marketing news, please let us know below in the comments. Subscribe for daily tips to get your business more free web traffic. // MailChimp Signup Form ?> Categories: Small Business Marketing News, SMB Marketing Tips, UpCity …

    John Anyasor/ UpCity Daily Tipsin EMail- 30 readers -
  • Thought leaders are made, not marketed

    … strategy. Keep it simple: State your case and back it up with expertise. Still not sure where to begin? Head over to your favorite op-ed page. You can never go wrong with a classic format. Ban all buzzwords By definition, thought leadership is a vertical endeavor: You’re speaking to a professional audience of your peers. It makes sense to speak…

    Digiday- 7 readers -
  • 2015: A make-or-break year for traditional publishers

    … to solve this problem now. Clueless media pundits will continue to regurgitate buzzwords like “native,” “video” and “mobile” If nothing else, one can hope that 2015 brings with it less buzzword speak. Let’s start with native advertising, which is not new. Content creators will depend upon it in 2015, just as they did in 1925 (radio was 100 percent…

    Digidayin Social- 18 readers -
  • 16 Stats That Explain Why Adaptive Content Matters Right Now

    … traffic comes from global mobile users. In 2009, that number was just one percent. What contributed to this rise in mobile use? Shopping. Seventy-seven percent of mobile users use search engines and social sites on their phones. According to a Google Smartphone User study, “88 percent of those who look for local information on their smartphones take…

    Demian Farnworth/ Copybloggerin Content- 22 readers -
  • Time Inc. taps into its inner Silicon Valley

    … of launching new products, with long lead times and at great expense, doesn’t cut it anymore. That’s why Time Inc. is borrowing the tools (and buzzwords) of Silicon Valley with a fast, lean approach to product development. Heading it up is Kevin Heery, an svp who oversees digital for Time Inc.’s lifestyle brands including Real Simple, Cooking Light…

    Lucia Moses/ Digiday- 14 readers -
  • Web Design Tips: 6 Steps for Establishing a Great Working Relationship with your Designer.

    …. Instead of using catchy buzzwords as instruction (for example: wow factor), describe exactly what you are looking for. Establish Realistic Time Frames Before beginning the project, you and the designer need to agree on realistic time frames. Don’t come to the designer last minute with a poster or brochure that you need to print in two days. You…

    Growmap- 9 readers -
Get the top posts daily into your mailbox!
More from around the web