Buzzwords

A buzzword is a word or phrase used to impress, or one that is fashionable. Buzzwords often originate in jargon or are neologisms.The term was first used in 1946 as student slang.
Posts about Buzzwords
  • Decoding Digital Marketing Jargon

    … Every industry has its share of jargon. As new marketing technology and strategies emerge, new buzzwords arise. The challenge is making sense of it all and determine which approach is the best fit for your business. According to Momchil Kyurkchiev, CEO and co-founder of Leanplum, an integrated marketing optimization solution for mobile apps…

    AllTwitter- 18 readers -
  • Where Is Content Headed?

    … that impacts their customers, employees and society at large. Storytelling and corporate social responsibility will stop being labeled buzzwords and will become business imperatives as consumers connect with the brands who do it well and who do it consistently. Where is marketing headed? It is running fast in the direction of content and storytelling…

    Michael Brenner/ B2B Marketing Insiderin Social Content Twitter- 23 readers -
  • 25 Inbound Marketing Articles of the Week: January 16, 2015

    …. In order to help yours perform at its best, Simon Thompson shares some important best practices we should keep in mind. 2015 is going to be a terrific year for content! However, you’re going to hear quite a bit of hype come out surrounding this, especially in the form of buzzwords. Joe Lazauskas shows us 10 content marketing buzzwords you should…

    John Anyasor/ UpCity Daily Tipsin EMail- 32 readers -
  • Thought leaders are made, not marketed

    … strategy. Keep it simple: State your case and back it up with expertise. Still not sure where to begin? Head over to your favorite op-ed page. You can never go wrong with a classic format. Ban all buzzwords By definition, thought leadership is a vertical endeavor: You’re speaking to a professional audience of your peers. It makes sense to speak…

    Digiday- 7 readers -
  • 2015: A make-or-break year for traditional publishers

    … to solve this problem now. Clueless media pundits will continue to regurgitate buzzwords like “native,” “video” and “mobile” If nothing else, one can hope that 2015 brings with it less buzzword speak. Let’s start with native advertising, which is not new. Content creators will depend upon it in 2015, just as they did in 1925 (radio was 100 percent…

    Digidayin Social- 19 readers -
  • 16 Stats That Explain Why Adaptive Content Matters Right Now

    …. Like a custom-built mold. In essence, adaptive content is a culmination of everything we’ve been talking about — experience maps, storyboarding, empathy maps — and what we’ve been saying for so long about creating an experience. Adaptive content merges all these disciplines under one roof. It’s almost like choosing your own adventure I’ve got…

    Demian Farnworth/ Copybloggerin Content- 24 readers -
  • Time Inc. taps into its inner Silicon Valley

    … of launching new products, with long lead times and at great expense, doesn’t cut it anymore. That’s why Time Inc. is borrowing the tools (and buzzwords) of Silicon Valley with a fast, lean approach to product development. Heading it up is Kevin Heery, an svp who oversees digital for Time Inc.’s lifestyle brands including Real Simple, Cooking Light…

    Lucia Moses/ Digiday- 16 readers -
  • Web Design Tips: 6 Steps for Establishing a Great Working Relationship with your Designer.

    … effective communication and a collaborative relationship with your graphic and website designers, you’re likely to have a high success rate and a positive ongoing relationship. This will mean high quality visual collateral for your business will be easier to acquire in a timely and affordable way. This article was contributed by Magicdust, an Australian digital agency providing online marketing, e-commerce services and quality web design Sydney and Australia wide. …

    Growmap- 10 readers -
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