Bxconfessions

    • Confessions of a finance-company CMO: ‘Social is a fraud’

      Marketers can often feel like they’re toiling in a fog of metrics and data. In this edition of Confessions, we spoke to the head of marketing at a major financial services company about how this atmosphere creates frauds and fear of missing out that is driving many major decisions. Answers have been lightly edited for clarity.

      Shareen Pathak/ Digiday- 25 readers -
    • ‘Most people hate ads’: Confessions of a disillusioned agency strategist

      Fraud in advertising is real. For a long time, agencies have been staffed by people that are often just in it to prove they know what they’re talking about. There are few divisions where that’s more apparent than in the strategy department. Strategists have long occupied a tenuous role inside agencies: Theoretically, they’re supposed to help clients tie back creative to long-te ...

      Shareen Pathak/ Digiday- 15 readers -
    • ‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec

      Publishers love to complain about ad tech middlemen mucking up the advertising supply chain. But for the latest in our Confessions series, we talked to a vendor exec who said publishers are guilty of their own programmatic sins. Here are the excerpts, edited for clarity. As an ad tech rep, how do you feel when publishers complain about vendors? They can complain about fees al ...

      Digiday- 9 readers -
  • Confessions of a black agency employee: ‘I want help’

    … argues there is a need for champions in this industry. Are things getting better? I don’t know if it’s getting better. The visibility around the topic is getting better. AT&T is talking up Black Lives Matter in its advertising. CMOs are sending letters to agencies about their diversity numbers. Brad Jakeman from Pepsi is doing his thing…

    Shareen Pathak/ Digiday- 14 readers -
  • ‘We’re five years behind’: Confessions of magazine execs

    … Visit any trade group conference, and everything is going to sound great. There are no insurmountable obstacles, everything is coming up roses, and what everyone is doing has never been more important. A lot of that was in evidence Tuesday at the American Magazine Media Conference, but we thought it would be more fun to skip those and ask some…

    Digiday- 13 readers -
  • Confessions of a copywriter: ‘People get promoted for agreeing with the boss’

    … at agencies right now? One thing I see at my small agency is that we’re run by people who don’t have a strategy for the company as a whole. The conference they’ve most recently attended becomes the thing du jour. Like, a few months ago, they went to a conference where they talked about personality tests. So, we all did these personality tests. For two…

    Shareen Pathak/ Digiday- 13 readers -
  • Confessions of a digital media vet: ‘Digital industry ghettoizes itself’

    … So much of the blame for digital media’s woes is being placed on the Google-Facebook duopoly. But media owners and agencies alike would do well to look in the mirror — and get out of their own way. This, anyway, is the point of view of one digital media and advertising veteran who has worked in the industry for 26 years at a range of traditional…

    Digiday- 18 readers -
  • Confessions of a brand manager on Twitter: ‘It’s more toxic than ever’

    … For brands, the struggle against Twitter trolls is all too real. In the latest in our Confessions series, where we grant anonymity in exchange for honesty, a digital marketing manager from a high-end cosmetics brand gives us the view from the front line. Users, it seems, are angrier than ever. Responses have been lightly edited for clarity…

    Digidayin Social- 16 readers -
  • Confessions of an ad tech veteran: ‘You have no idea how much should be charged’

    … agencies are involved in rebates and the low margins are not a valid reason for them to do so. We granted anonymity in exchange for honesty. Excerpts lightly edited for clarity. Do agencies actually collect rebates? Of course, everyone knows that they do. In Europe, rebates are fine, and it’s not always illegal in the U.S. — there’s no law prohibiting…

    Yuyu Chen/ Digidayin How To's- 10 readers -
  • Confessions of an ad tech veteran: ‘Publishers need to audit their exchanges’

    … In June, the Association of National Advertisers (ANA) dropped a bombshell report that shined a light on the darker underbelly of media trading. The same report delivered some truths about sketchy ad tech deals, showing how some ad tech firms have contributed to the rebate issue, non-transparent practices in general and the “black-box” deals…

    Digiday- 7 readers -
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