Bxconfessions

  • Confessions of an ex-creative agency exec: ‘Guys think they are already feminists’

    … While agencies publicly push for more workplace diversity, the story is a different one internally. In our latest Confessions, where we trade anonymity for honesty, a female former creative agency executive says young creative agencies still have much to improve from a diversity standpoint. Ultimately, says our confessor, it’s up to shareholders…

    Digiday- 20 readers -
  • Confessions of a platforms exec: Marketers beware of handing over data to agencies

    … Given customer data is a brand’s most valuable asset, data ownership and control has long been a talking point in digital media. With clients pushing for ever more advanced data-driven marketing strategies and agencies under pressure to evolve their business models, big agency groups are touting more scaled people-based data solutions…

    Digiday- 21 readers -
  • ‘You still have to bust your ass’: Confessions of a post-acquisition ad tech exec

    … Most ad tech firms are thirsty for an acquisition since their lack of original technology places them at risk of cratering. For the latest in our anonymous Confessions series, we talked to an ad tech executive whose firm got purchased by a larger company. The source said that getting purchased created tension among management, the acquisition…

    Digiday- 13 readers -
  • Confessions of an ex-brand global media chief: ‘It’s all one massive arbitrage system’

    … Talent shortages are an ongoing problem in digital media, but for brands the issue is becoming more acute. Major scandals like the Association of National Advertisers’ media transparency findings in the U.S. and ongoing arbitrage in programmatic trading are spotlighting the uncomfortable fact that brands haven’t invested in the right media skills…

    Digiday- 29 readers -
  • Confessions of a verification firm data scientist: It’s good when Facebook errs

    … Throughout the ad supply chain, at some point everyone has motivation for schadenfreude. For the latest installment of our anonymous Confessions series, we talked to a data scientist at a verification vendor who works with publishers, agencies, brands and programmatic platforms. The data scientist said that he roots for Facebook and Google to make…

    Digidayin Social- 16 readers -
  • ‘It’s strictly a CPM play’: Confessions of a publisher video exec

    … It’s been a few years since publishers big and small took an earnest dive into video, and, now, more than a few of them are struggling to keep their heads above water. For the latest installment of our Confessions series, we spoke with the head of video at a mid-tier digital publisher about his struggles with ad formats, distributing to platforms…

    Digiday- 13 readers -
  • ‘Fewer things are getting made’: Confessions of a creative director

    … For agencies, awards have long been a way to attract new business, talent and prestige. But the rise of digital advertising has in some ways changed the equation. Today, clients are more focused on cutting down costs in the name of efficiency, which makes doing “award-winning” work less of a priority. In this edition of Confessions, a veteran…

    Shareen Pathak/ Digiday- 21 readers -
  • ‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec

    … Publishers love to complain about ad tech middlemen mucking up the advertising supply chain. But for the latest in our Confessions series, we talked to a vendor exec who said publishers are guilty of their own programmatic sins. Here are the excerpts, edited for clarity. As an ad tech rep, how do you feel when publishers complain about vendors…

    Digiday- 14 readers -
  • ‘Most people hate ads’: Confessions of a disillusioned agency strategist

    … Fraud in advertising is real. For a long time, agencies have been staffed by people that are often just in it to prove they know what they’re talking about. There are few divisions where that’s more apparent than in the strategy department. Strategists have long occupied a tenuous role inside agencies: Theoretically, they’re supposed to help…

    Shareen Pathak/ Digiday- 19 readers -
  • Confessions of a finance-company CMO: ‘Social is a fraud’

    … Marketers can often feel like they’re toiling in a fog of metrics and data. In this edition of Confessions, we spoke to the head of marketing at a major financial services company about how this atmosphere creates frauds and fear of missing out that is driving many major decisions. Answers have been lightly edited for clarity. What’s the biggest…

    Shareen Pathak/ Digiday- 28 readers -
  • Confessions of a black agency employee: ‘I want help’

    … Diversity is a ubiquitous buzzword in advertising. It also remains a sore topic for many. Even as there are more top-down approaches to promote women, minorities and people from different backgrounds in the industry, a lot needs to be done for those at the bottom. In this edition of the Confessions, we spoke to a young black agency employee, who…

    Shareen Pathak/ Digiday- 23 readers -
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