Bxconfessions

    • ‘It won’t look anything like digital’: Confessions of a TV sales exec on programmatic TV

      If programmatic TV becomes a reality, it’s not going to happen in the way that current digital programmatic players want it to. In fact, it might not even resemble digital programmatic at all, with its focus on transactions above advanced data. In the latest edition of our Confessions series, we spoke with a senior TV sales executive about the future of programmatic TV and how ...

      Digiday- 23 readers -
    • ‘We’re five years behind’: Confessions of magazine execs

      Visit any trade group conference, and everything is going to sound great. There are no insurmountable obstacles, everything is coming up roses, and what everyone is doing has never been more important. A lot of that was in evidence Tuesday at the American Magazine Media Conference, but we thought it would be more fun to skip those and ask some attendees to open up about what th ...

      Digiday- 11 readers -
    • ‘You have to manage up’: Confessions of a former agency exec on corporate politics

      Agency culture is known to be politically driven, which is covered by perks like nice offices, unlimited vacation days and casual dress codes. That means it is really hard for people to step up and do meaningful work. Those who are climbing the executive chain would do well to avoid saying anything controversial, and the worst case, people who stay at the agency and wait to get ...

      Yuyu Chen/ Digiday- 17 readers -
  • Confessions of a black agency employee: ‘I want help’

    … argues there is a need for champions in this industry. Are things getting better? I don’t know if it’s getting better. The visibility around the topic is getting better. AT&T is talking up Black Lives Matter in its advertising. CMOs are sending letters to agencies about their diversity numbers. Brad Jakeman from Pepsi is doing his thing…

    Shareen Pathak/ Digiday- 11 readers -
  • Confessions of a digital media vet: ‘Digital industry ghettoizes itself’

    … and digital media owners, and has also spent time in ad tech companies. “Publishers have shared all their content on Facebook, so they can boast they have the biggest audience — and then the terms all change,” says this executive, who we’ve granted anonymity in exchange for frankness as part of our Confessions series. There is a reason that TV…

    Digiday- 17 readers -
  • Confessions of a brand manager on Twitter: ‘It’s more toxic than ever’

    … For brands, the struggle against Twitter trolls is all too real. In the latest in our Confessions series, where we grant anonymity in exchange for honesty, a digital marketing manager from a high-end cosmetics brand gives us the view from the front line. Users, it seems, are angrier than ever. Responses have been lightly edited for clarity…

    Digidayin Social- 14 readers -
  • Confessions of an ad tech veteran: ‘You have no idea how much should be charged’

    … agencies are involved in rebates and the low margins are not a valid reason for them to do so. We granted anonymity in exchange for honesty. Excerpts lightly edited for clarity. Do agencies actually collect rebates? Of course, everyone knows that they do. In Europe, rebates are fine, and it’s not always illegal in the U.S. — there’s no law prohibiting…

    Yuyu Chen/ Digidayin How To's- 10 readers -
  • Confessions of an ad tech veteran: ‘Publishers need to audit their exchanges’

    …. Ahead of Dmexco, ad tech’s global summit in Cologne, we granted a senior ad tech executive anonymity in exchange for honesty as part of our Confessions series. The executive believes the ANA report’s focus on rebates eclipsed the fact ad tech tax remains alive and well. In fact, it’s getting even worse, driven by publishers’ ongoing need to drive up…

    Digiday- 7 readers -
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