• Confessions of an ad tech veteran: ‘You have no idea how much should be charged’

      Holding companies have all been on the defensive since the June release of the Association of National Advertisers’ media-transparency report, while big ad spenders like J.P Morgan Chase, Allstate and AT&T are all reportedly auditing their media contracts. For this Digiday Confessions, we talked to an ad tech veteran who said that most agencies are involved in rebates and t ...

      Yuyu Chen/ Digidayin How To's- 9 readers -
  • Confessions of an ad tech veteran: ‘Publishers need to audit their exchanges’

    … In June, the Association of National Advertisers (ANA) dropped a bombshell report that shined a light on the darker underbelly of media trading. The same report delivered some truths about sketchy ad tech deals, showing how some ad tech firms have contributed to the rebate issue, non-transparent practices in general and the “black-box” deals…

    Digiday- 6 readers -
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