Bxconfessions

    • Confessions of a brand manager on Twitter: ‘It’s more toxic than ever’

      For brands, the struggle against Twitter trolls is all too real. In the latest in our Confessions series, where we grant anonymity in exchange for honesty, a digital marketing manager from a high-end cosmetics brand gives us the view from the front line. Users, it seems, are angrier than ever. Responses have been lightly edited for clarity.

      Digidayin Social- 14 readers -
  • Confessions of an ad tech veteran: ‘Publishers need to audit their exchanges’

    … In June, the Association of National Advertisers (ANA) dropped a bombshell report that shined a light on the darker underbelly of media trading. The same report delivered some truths about sketchy ad tech deals, showing how some ad tech firms have contributed to the rebate issue, non-transparent practices in general and the “black-box” deals…

    Digiday- 7 readers -
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