Bxconfessions

  • Confessions of an agency executive: Agencies don’t build their own brands

    … It’s tough to be a media agency these days. In this edition of Confessions, a communications executive who has spent time at multiple agencies discusses why agencies are so bad at marketing themselves, from marketers questioning the value they bring to a creeping sense of irrelevance. Edited highlights appear below. What’s your biggest challenge…

    Shareen Pathak/ Digiday- 16 readers -
  • Confessions of a fashion marketer: Amazon’s hurting brands

    … The relationship brands have with Amazon is tense. Brands have for some time complained about Amazon not handing over consumer data, but they also feel they have no control over unauthorized third-party retailers selling their products at cheaper prices on the platform. For the latest installment in our Confessions series, where we exchange…

    Digiday- 21 readers -
  • Confessions of an Instagram influencer: Brands just want big numbers

    … Influencers have a fraud problem. Some social media stars, typically those with 100,000 or fewer followers, are known to use bots to artificially inflate their engagement. For the latest installment in our Confessions series, where we trade anonymity for candor, we talked to an Instagram fashion influencer who’s fed up with the practice. Our…

    Lucia Moses/ Digidayin Social- 27 readers -
  • Confessions of a female ad tech exec: ‘I fear being a token hire’

    … Diversity and inclusion movements have attempted to tackle issues like unequal pay and prejudice in ad tech. But what companies say publicly doesn’t always align with the internal reality — as evidenced by the high-profile firing of a Google engineer over a controversial memo on gender diversity. For this installment of our Confessions series…

    Digiday- 13 readers -
  • Confessions of a broadcast exec: ‘If you pay peanuts, you’re going to get monkeys’

    … Conversations around brand-safety awareness may be on overdrive, but the push to buying based on audience over specific sites or publisher brands is exacerbating blind buying, which remains a problem. In the latest edition of our Confessions series, we spoke with a senior commercial executive at a broadcaster who is frustrated about the lip…

    Digiday- 13 readers -
  • Confessions of an ex-creative agency exec: ‘Guys think they are already feminists’

    … While agencies publicly push for more workplace diversity, the story is a different one internally. In our latest Confessions, where we trade anonymity for honesty, a female former creative agency executive says young creative agencies still have much to improve from a diversity standpoint. Ultimately, says our confessor, it’s up to shareholders…

    Digiday- 21 readers -
  • Confessions of a platforms exec: Marketers beware of handing over data to agencies

    … Given customer data is a brand’s most valuable asset, data ownership and control has long been a talking point in digital media. With clients pushing for ever more advanced data-driven marketing strategies and agencies under pressure to evolve their business models, big agency groups are touting more scaled people-based data solutions…

    Digiday- 21 readers -
  • ‘You still have to bust your ass’: Confessions of a post-acquisition ad tech exec

    … Most ad tech firms are thirsty for an acquisition since their lack of original technology places them at risk of cratering. For the latest in our anonymous Confessions series, we talked to an ad tech executive whose firm got purchased by a larger company. The source said that getting purchased created tension among management, the acquisition…

    Digiday- 13 readers -
  • Confessions of an ex-brand global media chief: ‘It’s all one massive arbitrage system’

    … Talent shortages are an ongoing problem in digital media, but for brands the issue is becoming more acute. Major scandals like the Association of National Advertisers’ media transparency findings in the U.S. and ongoing arbitrage in programmatic trading are spotlighting the uncomfortable fact that brands haven’t invested in the right media skills…

    Digiday- 30 readers -
  • Confessions of a verification firm data scientist: It’s good when Facebook errs

    … Throughout the ad supply chain, at some point everyone has motivation for schadenfreude. For the latest installment of our anonymous Confessions series, we talked to a data scientist at a verification vendor who works with publishers, agencies, brands and programmatic platforms. The data scientist said that he roots for Facebook and Google to make…

    Digidayin Social- 18 readers -
  • Confessions of a fed-up ad fraud researcher: ‘Prevention is always behind’

    … The mechanics of ad fraud are widely discussed but hard to understand. For the latest in our anonymous Confessions series, we talked to a fraud researcher who does work for brands, agencies and ad tech platforms. The researcher said agencies have perverse incentives when it comes to picking verification firms and a poor understanding…

    Digiday- 16 readers -
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