Bxvideo

    • Channel 4 launches video ad sales house to rival tech giants

      British broadcaster Channel 4 wants to make it easier for advertisers to buy digital video inventory during live broadcasts outside of its own properties, while boosting its own bottom line, and BT Sport is the first broadcaster on its books. BT Sport holds the rights to the UEFA Champions League — comprising over 40 Premier League football games — as well as Premiership Rugby ...

      Digiday- 16 readers -
  • TV networks are buying original digital series for their apps

    … In a tenuous market for short-form video content, digital video creators might have a new, but old friend: TV networks. Discovery Communications has aired nine original digital series since August on its nine TV Everywhere apps for its TV networks that include Discovery Channel, TLC and Investigation Discovery. These shows include “The Ballad…

    Digiday- 14 readers -
  • Brands talk tough with YouTube, but aren’t likely to walk

    … The fear and disappointment that gripped brands in the wake of the brand-safety crisis on YouTube in March has been replaced with pragmatism and caution in the latest one. Last week, investigations by the BBC and The Times of London found ads that ran against content and comments that exploited kids, which pushed brands such as Adidas, Mars…

    Digiday- 23 readers -
  • Born on Facebook, Al Jazeera’s AJ+ is now warming to YouTube

    … Al Jazeera’s AJ+ was one of the first distributed media brands to quickly build an audience off the back of Facebook with short, text-on-screen news alerts and mini-explainers covering politics, international news and social issues. But as AJ+ looks to evolve beyond the quick-hit clips that work well within news feeds, the publisher is paying more…

    Digiday- 16 readers -
  • Tastemade is expanding into home and travel videos

    … After getting to 2 billion monthly views with food videos, Tastemade is expanding into the travel and home categories. Early this month, Tastemade launched two new channels, Tastemade Home and Tastemade Travel, on Facebook and Instagram. Tastemade said it’s committing to making more than 150 hours of content over the next 12 months for these…

    Digiday- 21 readers -
  • Bauer Media tries to prove its ads work using shoppable videos

    … Bauer Media is trying to show its ads can drive sales with shoppable videos for clients such as Adidas and Very. This month, Bauer launched a two-month campaign for online fashion retailer Very that included 25 videos where viewers choose which items they want stylists in the video to wear. The first in the series shows different ways to wear…

    Digiday- 16 readers -
  • How Time Inc. plans to grow its rebranded streaming video play PeopleTV

    … One year in, Time Inc.’s video streaming channel PeopleTV has a new name and new plans to fund original content. Launched last September as the People/Entertainment Weekly Network — PEN for short — PeopleTV is an ad-supported video streaming channel that offers more than 300 hours of video content produced by Time Inc.’s People and Entertainment…

    Digidayin How To's- 14 readers -
  • Comcast puts its OTT play Watchable on life support

    … Two years ago, Comcast launched Watchable, a streaming video platform focused on delivering the best of web video. Watchable was Comcast’s first foray into web video, an area the cable operator had a growing interest in as companies such as BuzzFeed, Refinery29, Vice and Maker Studios were getting a lot of attention. This included funding original…

    Digiday- 24 readers -
  • The Independent and Evening Standard are doubling their video team to 50

    … After shuttering its print paper in March 2016, The Independent is profitable again and can spend more on what its audience wants — and that’s video. Over the next six months, ESI Media, the parent company of The Independent and the Evening Standard, plans to double its video team to 50. Each title currently has a team of 10 video specialists…

    Digiday- 18 readers -
  • After two years, Spotify has struggled to break through with video

    … Two years and 45 million subscribers ago, Spotify held a splashy event in New York City to announce its plans to get into the streaming video business. Emceed by CEO Daniel Ek, the event previewed a slate of original video series and video publishing partners such as ESPN, Vice and Tastemade, all of which would distribute video clips on Spotify’s…

    Digiday- 16 readers -
  • The pivot to authentication: Inside Fox News’ first site redesign in 5 years

    … As digital publishers scramble to put more video on their sites, broadcasters are busy figuring out how to get their visitors to log in. On Friday, Fox News is expected to unveil an overhauled version of its website, its first major redesign in over five years. The revamp is designed to push more notifications of live and breaking video news…

    Digiday- 21 readers -
  • Apple News is experimenting with ‘featured video’ section

    …. “It’s a perfect mix for us as a media company catering to the ways people consume video today,” said Uyen Tieu, Great Big Story’s gm. The post Apple News is experimenting with ‘featured video’ section appeared first on Digiday. …

    Digiday- 14 readers -
  • How the longest-running web series, Rooster Teeth’s ‘Red vs. Blue,’ makes money

    … known as the Blood Gulch. It’s the longest-running episodic web video series, with 15 seasons and 413 episodes under its belt. “Red vs. Blue” was initially distributed as a digital download using the QuickTime and Windows Media video players (remember those?). Now, you can stream entire seasons across RoosterTeeth.com, YouTube and Netflix or buy…

    Digiday- 13 readers -
  • Highsnobiety tackles counterfeit brands in South Korea in a push into long-form documentaries

    … In South Korea, counterfeit goods are so common that fake Supreme sweatshirts are sold right outside the brand’s official venue at Seoul Fashion Week, according to Highsnobiety’s 15-minute documentary, “Counterfeit Culture.” It’s the streetwear publisher’s longest film so far and the latest example of Highsnobiety’s push into original, longer-form…

    Digiday- 17 readers -
  • How Vox’s SB Nation is getting people to watch its MMA videos

    … Mixed martial arts has been a boon to Vox Media’s SB Nation video efforts. In July, MMA Fighting, SB Nation’s site covering MMA, generated 19.8 million views on its YouTube channel and 37.1 million views on its Facebook page, according to Tubular Labs. Those are not necessarily eye-popping view counts, but SB Nation said the amount of time people…

    Digidayin How To's- 17 readers -
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