Bxvideo

    • Tastemade is expanding into home and travel videos

      After getting to 2 billion monthly views with food videos, Tastemade is expanding into the travel and home categories. Early this month, Tastemade launched two new channels, Tastemade Home and Tastemade Travel, on Facebook and Instagram. Tastemade said it’s committing to making more than 150 hours of content over the next 12 months for these channels, which will soon be availa ...

      Digiday- 21 readers -
  • Bauer Media tries to prove its ads work using shoppable videos

    … Bauer Media is trying to show its ads can drive sales with shoppable videos for clients such as Adidas and Very. This month, Bauer launched a two-month campaign for online fashion retailer Very that included 25 videos where viewers choose which items they want stylists in the video to wear. The first in the series shows different ways to wear…

    Digiday- 16 readers -
  • How Time Inc. plans to grow its rebranded streaming video play PeopleTV

    … One year in, Time Inc.’s video streaming channel PeopleTV has a new name and new plans to fund original content. Launched last September as the People/Entertainment Weekly Network — PEN for short — PeopleTV is an ad-supported video streaming channel that offers more than 300 hours of video content produced by Time Inc.’s People and Entertainment…

    Digidayin How To's- 14 readers -
  • Comcast puts its OTT play Watchable on life support

    … Two years ago, Comcast launched Watchable, a streaming video platform focused on delivering the best of web video. Watchable was Comcast’s first foray into web video, an area the cable operator had a growing interest in as companies such as BuzzFeed, Refinery29, Vice and Maker Studios were getting a lot of attention. This included funding original…

    Digiday- 24 readers -
  • The Independent and Evening Standard are doubling their video team to 50

    … After shuttering its print paper in March 2016, The Independent is profitable again and can spend more on what its audience wants — and that’s video. Over the next six months, ESI Media, the parent company of The Independent and the Evening Standard, plans to double its video team to 50. Each title currently has a team of 10 video specialists…

    Digiday- 18 readers -
  • After two years, Spotify has struggled to break through with video

    … Two years and 45 million subscribers ago, Spotify held a splashy event in New York City to announce its plans to get into the streaming video business. Emceed by CEO Daniel Ek, the event previewed a slate of original video series and video publishing partners such as ESPN, Vice and Tastemade, all of which would distribute video clips on Spotify’s…

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  • The pivot to authentication: Inside Fox News’ first site redesign in 5 years

    … As digital publishers scramble to put more video on their sites, broadcasters are busy figuring out how to get their visitors to log in. On Friday, Fox News is expected to unveil an overhauled version of its website, its first major redesign in over five years. The revamp is designed to push more notifications of live and breaking video news…

    Digiday- 21 readers -
  • Apple News is experimenting with ‘featured video’ section

    … Apple News is still in its infancy as a news platform, but it’s already testing its own modest pivot to video. Apple has tried out a featured video section inside its mobile news app, not dissimilar to the featured collections of stories it creates around specific editorial subjects, which include broad categories like business or sports, as well…

    Digiday- 13 readers -
  • How the longest-running web series, Rooster Teeth’s ‘Red vs. Blue,’ makes money

    … With Facebook, Snapchat and other platforms seeking serialized programming, it seems like every publisher is trying to develop shows they can sell to platforms. But to pull off show with staying power, publishers need to think beyond which platforms might buy the show now to how they can turn it into a lasting franchise with multiple revenue…

    Digiday- 13 readers -
  • Highsnobiety tackles counterfeit brands in South Korea in a push into long-form documentaries

    … In South Korea, counterfeit goods are so common that fake Supreme sweatshirts are sold right outside the brand’s official venue at Seoul Fashion Week, according to Highsnobiety’s 15-minute documentary, “Counterfeit Culture.” It’s the streetwear publisher’s longest film so far and the latest example of Highsnobiety’s push into original, longer-form…

    Digiday- 17 readers -
  • How Vox’s SB Nation is getting people to watch its MMA videos

    Mixed martial arts has been a boon to Vox Media’s SB Nation video efforts. In July, MMA Fighting, SB Nation’s site covering MMA, generated 19.8 million views on its YouTube channel and 37.1 million views on its Facebook page, according to Tubular Labs. Those are not necessarily eye-popping view counts, but SB Nation said the amount of time people are spending watching is signi ...

    Digiday- 17 readers -
  • Global Radio cranks up the volume on video monetization

    … Global Radio, home to radio stations like Capital, Heart and Classic FM, has tuned into the revenue opportunities of video, and it’s paying off. The video team has grown from six to 25 staffers, bringing on board former producers from the BBC and YouTube. In the past, each radio station’s website would mostly feature music videos. Now, each month…

    Digiday- 13 readers -
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