By Discipline

  • Easing the parking process for FLL commuters

    …Fort Lauderdale-Hollywood International Airport (FLL) had recently completed a major on-site parking renovation and systems overhaul. Improved designs made parking spaces much easier to find, hence the parking system became faster, easier and more modernized. Even curbside valet parking was added back for all the on-site parking customers who had…

    Starmark- 12 readers -
  • Port Everglades’ Powerhouse Campaign wins Gold

    …Starmark launched the “Florida’s Powerhouse Port” campaign 6 years ago. Today, the campaign continues to communicate and differentiate Port Everglades‘ strategy in powerful ways. It features ever-changing water graphics that illustrate attributes of Port Everglades. For example, an alligator illustration made from moving and splashing water…

    Starmark- 10 readers -
  • How do we infuse haute couture in a website fashion blog?

    …The Forbes Company represents an unparalleled collection of luxury shopping malls for residents and tourists in Orlando, Palm Beach and Naples, Florida. With hundreds of iconic brands and world-class eateries at each location, the malls are destinations unto themselves and they take great pride in reinforcing every fashion-conscious shopper’s…

    Starmarkin How To's- 18 readers -
  • How do we mark 20 years of serving the community?

    …This year commemorates the 19th year Starmark has proudly produced probono work, including this 20th year celebration invitation, for A Child Is Missing (ACIM). A not-for-profit founded and led by Sherry Friedlander, and headquartered in Fort Lauderdale, ACIM works with law enforcement throughout the nation to assist in the early search…

    Starmarkin How To's- 11 readers -
  • How do we tap into what motivates vacation seekers?

    …When the Starmark team began concepting a new brand campaign to promote Azul Beach Resorts by Karisma, they kept coming back to one word: time. When you’re with your favorite people in your favorite place, time works differently. You’re allowed time to savor each moment, and every detail feels fresh and unforgettable. You are afforded... View Article…

    Starmarkin How To's- 11 readers -
  • How to infuse a new level of sophistication into an already iconic brand

    …Nearly five years after launching Greater Fort Lauderdale’s Hello Sunny brand, Starmark was tasked with creating a strategy and campaign that would evolve with the brand’s growth and future vision. After conducting a nationwide brand study, we confirmed that the Hello Sunny campaign had gained equity in terms of defining and differentiating Greater…

    Starmarkin How To's- 12 readers -
  • Accelerating the marketing momentum of Greater Fort Lauderdale in the upcoming new year

    …On December 1st, 2016 at the Broward County Convention Center, the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) unveiled the destination’s 2017 Marketing Plan at their annual industry luncheon with more than 550 hospitality attendees. During the event, GFLCVB’s President & CEO Stacy Ritter, Starmark’s CMO Lisa Hoffman-Linero and Finn Partners’ Managing Partner Virginia... View Article…

    Starmark- 12 readers -
  • The 57th Annual Fort Lauderdale Int’l Boat Show returns to South Florida

    …It’s boat show season and everyone can feel the excitement sailing in. The 57th Annual Fort Lauderdale International Boat Show (FLIBS) returns to South Florida November 3 – 7 to once again prove why it’s the #1 boat show on the planet. Show Management and the Marine Industries Association of South Florida (MIASF) rolled out... View Article…

    Starmark- 7 readers -
  • How do you effectively promote South Florida as the leading Marine Research Hub?

    …Florida has the world’s third largest coral barrier reef system. Four major Universities have produced hundreds of research projects from reef restoration, to biomedicine, to fisheries and ecosystems. These are just a few of the facts that inspired the Greater Fort Lauderdale Alliance to promote South Florida as the leading Marine Research Hub…

    Starmarkin How To's- 8 readers -
  • HMS 2.0 Overhaul an ecommerce website with user-friendly purchase flow with new creative.

    …For more than 30 years, HMS National Home Warranty has excelled as an innovator in the home warranty industry. They have protected millions of homeowners and tens of thousands of real estate professionals throughout the home-selling and purchasing process by making it safer, more enjoyable and efficient. In an effort for the website to keep... View…

    Starmark- 9 readers -
  • How do you capture the spirit of elegance and all-ages excitement?

    …With the recent Grand Opening of Nickelodeon™ Hotels and Resorts Punta Cana, the time was right to unveil to the world the excitement, sophistication and vibrant vacation energy that the brand-new Dominican Republic resort had in store for kids and kids at heart. It was time for a TV spot. Starmark worked with Karisma Hotels... View Article…

    Starmark- 10 readers -
  • How do we creatively convince businesses to relocate to Fort Lauderdale?

    …A wise woman once said, “If it’s the truth, it’s not bragging.” And a quick and honest way to tell the truth about the successes of Greater Fort Lauderdale Alliance is to put “the facts” into a beautiful infographic on one side of a glossy, colorful handout; complimenting the reverse side which communicates all of... View Article…

    Starmarkin How To's- 10 readers -
  • How to we showcase chic new meeting space to meeting planners?

    …The Loews Miami Beach Hotel, situated in the heart of South Beach, completed a $3M+ full redesign in their meeting and event spaces, and new collateral, both print and video, was essential to communicate the new look and feel in the marketplace. The client looked to Starmark to create a sales kit with a wow... View Article…

    Starmarkin How To's- 6 readers -
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