By Discipline

  • Designing a resort’s website that encourages consumers to stay a while

    …Azul Beach Resorts is a family of four high-end Caribbean destinations under the Karisma Hotels & Resorts umbrella. However, Azul Beach Resorts lacked a web identity of its own and instead lived within the Karisma website, among the nine other Karisma luxury hotel families. After completing a rebranding exercise, Starmark recommended a stand-alone website to... View Article…

    Starmark- 13 readers -
  • Charting the new course for a southern-Florida university website

    …Florida Atlantic University (FAU) is based in Boca Raton, serving 30,000+ students through its 10 colleges and multiple campuses in southeast Florida. The school’s current website was fragmented, lacked responsiveness needed for today’s mobile-centric society, and didn’t fit the needs of its core audience: digital native millennials. Students and faculty alike struggled to find essential... View Article…

    Starmark- 14 readers -
  • Celebrating Greater Fort Lauderdale’s top restaurants

    …Starmark partnered with the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) to promote Crave GFL Restaurant Month — a celebration of Greater Fort Lauderdale’s top restaurants, chefs and cuisine throughout the month of September. The team created a relatable campaign that acknowledges one of the most frustrating parts of dining out…

    Starmark- 12 readers -
  • Easing the parking process for FLL commuters

    …Fort Lauderdale-Hollywood International Airport (FLL) had recently completed a major on-site parking renovation and systems overhaul. Improved designs made parking spaces much easier to find, hence the parking system became faster, easier and more modernized. Even curbside valet parking was added back for all the on-site parking customers who had…

    Starmark- 12 readers -
  • Port Everglades’ Powerhouse Campaign wins Gold

    …Starmark launched the “Florida’s Powerhouse Port” campaign 6 years ago. Today, the campaign continues to communicate and differentiate Port Everglades‘ strategy in powerful ways. It features ever-changing water graphics that illustrate attributes of Port Everglades. For example, an alligator illustration made from moving and splashing water…

    Starmark- 10 readers -
  • How do we infuse haute couture in a website fashion blog?

    …The Forbes Company represents an unparalleled collection of luxury shopping malls for residents and tourists in Orlando, Palm Beach and Naples, Florida. With hundreds of iconic brands and world-class eateries at each location, the malls are destinations unto themselves and they take great pride in reinforcing every fashion-conscious shopper’s…

    Starmarkin How To's- 18 readers -
  • How do we mark 20 years of serving the community?

    …This year commemorates the 19th year Starmark has proudly produced probono work, including this 20th year celebration invitation, for A Child Is Missing (ACIM). A not-for-profit founded and led by Sherry Friedlander, and headquartered in Fort Lauderdale, ACIM works with law enforcement throughout the nation to assist in the early search and recovery of missing... View Article…

    Starmarkin How To's- 11 readers -
  • How do we tap into what motivates vacation seekers?

    …When the Starmark team began concepting a new brand campaign to promote Azul Beach Resorts by Karisma, they kept coming back to one word: time. When you’re with your favorite people in your favorite place, time works differently. You’re allowed time to savor each moment, and every detail feels fresh and unforgettable. You are afforded... View…

    Starmarkin How To's- 11 readers -
  • How to infuse a new level of sophistication into an already iconic brand

    …Nearly five years after launching Greater Fort Lauderdale’s Hello Sunny brand, Starmark was tasked with creating a strategy and campaign that would evolve with the brand’s growth and future vision. After conducting a nationwide brand study, we confirmed that the Hello Sunny campaign had gained equity in terms of defining and differentiating Greater…

    Starmarkin How To's- 12 readers -
  • The 57th Annual Fort Lauderdale Int’l Boat Show returns to South Florida

    …It’s boat show season and everyone can feel the excitement sailing in. The 57th Annual Fort Lauderdale International Boat Show (FLIBS) returns to South Florida November 3 – 7 to once again prove why it’s the #1 boat show on the planet. Show Management and the Marine Industries Association of South Florida (MIASF) rolled out... View Article…

    Starmark- 7 readers -
  • How do you effectively promote South Florida as the leading Marine Research Hub?

    …Florida has the world’s third largest coral barrier reef system. Four major Universities have produced hundreds of research projects from reef restoration, to biomedicine, to fisheries and ecosystems. These are just a few of the facts that inspired the Greater Fort Lauderdale Alliance to promote South Florida as the leading Marine Research Hub. In partnership... View Article…

    Starmarkin How To's- 8 readers -
  • HMS 2.0 Overhaul an ecommerce website with user-friendly purchase flow with new creative.

    …For more than 30 years, HMS National Home Warranty has excelled as an innovator in the home warranty industry. They have protected millions of homeowners and tens of thousands of real estate professionals throughout the home-selling and purchasing process by making it safer, more enjoyable and efficient. In an effort for the website to keep... View…

    Starmark- 9 readers -
  • How do you capture the spirit of elegance and all-ages excitement?

    …With the recent Grand Opening of Nickelodeon™ Hotels and Resorts Punta Cana, the time was right to unveil to the world the excitement, sophistication and vibrant vacation energy that the brand-new Dominican Republic resort had in store for kids and kids at heart. It was time for a TV spot. Starmark worked with Karisma Hotels... View Article…

    Starmark- 10 readers -
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