Byline

  • Why Investing in Content is Vital to Email Marketing’s Continued Success

    … content matters so much today for email marketers, makes the business case for greater investment in better (not just more) content, and shares thoughts on how to approach it. The business goal of marketing is universally consistent: maximize the commercial impact of content. Think about your favorite most memorable marketing campaign. Great content…

    Movable Ink Blog- 20 readers -
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