Bytelight

  • LBMA Podcast: Bytelight Acquired, Density’s Andrew Farah

    … LBMA Podcast: Bytelight Acquired, Density’s Andrew Farah May 8, 2015 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Don’t EVER litter in Hong Kong; Samsung in Italy uses VR to transport sick kids…

    Asif Khan/ Street Fight- 6 readers -
  • 9 Keys to Launching a Successful Beacon Program

    … with positioning-based content.” (Kyle Austin, ByteLight) 2. Get employees involved. “Make sure your staff understands what beacons really do — and don’t do. New technologies can make some people a bit paranoid, so equip your staff with a brief, friendly script explaining how beacons work and what customer benefits they provide. Here’s a good starter…

    Stephanie Miles/ Street Fight- 15 readers -