• LBMA Podcast: Bytelight Acquired, Density’s Andrew Farah

    … to Movieland; ByteLyte acquired by Acuity Brands; the city of Jun does all its business on Twitter – all of it; Signpost and Unacast raise money; GBG acquires Loqate; David Chang’s Maple foods; Westfield launches their own OOH network in their Australian malls; Pepsi’s innovative Naked Juice bike path marketing. Special guest is Andrew Farah of Density…

    Asif Khan/ Street Fight- 5 readers -
  • 9 Keys to Launching a Successful Beacon Program

    … with positioning-based content.” (Kyle Austin, ByteLight) 2. Get employees involved. “Make sure your staff understands what beacons really do — and don’t do. New technologies can make some people a bit paranoid, so equip your staff with a brief, friendly script explaining how beacons work and what customer benefits they provide. Here’s a good starter…

    Stephanie Miles/ Street Fight- 13 readers -
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