Bytelight

  • LBMA Podcast: Bytelight Acquired, Density’s Andrew Farah

    … LBMA Podcast: Bytelight Acquired, Density’s Andrew Farah May 8, 2015 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Don’t EVER litter in Hong Kong; Samsung in Italy uses VR to transport sick kids…

    Asif Khan/ Street Fight- 7 readers -
  • 9 Keys to Launching a Successful Beacon Program

    … their audience and product placement within a venue, marketers can utilize beacons to drive consumer movement within a physical location and enhance the path to purchase.” (Neil Sweeney, Freckle IoT) 9. Consider security. “Once you’ve decided to deploy beacons, it’s important to ensure your infrastructure is secure and protected. By their nature, beacons…

    Stephanie Miles/ Street Fight- 20 readers -