• LBMA Podcast: Bytelight Acquired, Density’s Andrew Farah

    …. Top stories of the week 1. Hong Kong – Face of Litter campaign 7:25 2. Samsung Italia – eMotion – Movieland experience 14:15 3. Bytelight acquired by Acuity Brands 16:15 4. Jun – A town that runs on social media 19:25 5. GreenRush – “Grubhub for cannibis” 25:25 6. Signpost raises $20.5M / Unacast raises $1.6M / GBG acquires Loqate 27:15 7. Transavia…

    Asif Khan/ Street Fight- 7 readers -
  • 9 Keys to Launching a Successful Beacon Program

    … their audience and product placement within a venue, marketers can utilize beacons to drive consumer movement within a physical location and enhance the path to purchase.” (Neil Sweeney, Freckle IoT) 9. Consider security. “Once you’ve decided to deploy beacons, it’s important to ensure your infrastructure is secure and protected. By their nature, beacons…

    Stephanie Miles/ Street Fight- 15 readers -
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