C-Suite

Publicly and privately held for-profit corporations confer corporate titles or business titles on company officials as a means of identifying their function and responsibility in the organization. In addition, many non-profit organizations, educational institutions, partnerships, and sole proprietorships also confer corporate titles.The highest-level executives in senior management are usually called "C-level" or part of the "C-suite", referring to the 3-letter initials starting with "C" and ending with "O" (for "chief ... officer"); the traditional three such officers are chief executive officer (CEO), chief operations officer (COO), and chief financial officer (CFO).
Posts about C-Suite
  • How To Drive Measurable Social Media Results

    …5 Social Media Tactics To Improve Trackability Do your social media marketing activities drive measurable results? Or does your c-suite grumble that your social media investments are NOT contributing to your business’s objectives? A top marketer told me about a social media campaign his agency created for a high profile client. At the heart…

    Heidi Cohen/ Heidi Cohenin Social Twitter How To's- 27 readers -
  • 12 Mind-Blowing Social Media Metrics Facts (Charts)

    … their goals. 88% believe social media is important to be competitive, according to Hootsuite’s Social Business Benchmark Survey. Translation: At a minimum, you need to be present on social media to keep up with your competitors, even if you can’t figure out what it’s doing for your bottom line. 50% of the c-suite understand social media’s power…

    Heidi Cohen/ Heidi Cohenin Social- 29 readers -
  • The Pros and Cons of Social Media Marketing

    The premise of the infographic is good and bad, but I don’t know that it quite hit the nail on the head. The pros (good) are all very valid statistics supporting social media marketing efforts, but the cons speaks to gaps in understanding, strategy and analysis more than marketing with the medium. Let’s take them one at a time. 50% of C-Suite aren’t convinced of social media’s value.

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • 26 Reasons Digital Marketing Matters So Much to the C-Suite

    … By Rob Petersen, {grow} Community Member Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. It is now #2 behind TV. By the end of the decade, many expect is to be ahead of TV. A decade ago, it was just beginning to make an appearance. Executives say their CEO’s are more involved in digital…

    {grow}in Social- 6 readers -
  • How to Get Your Leadership Team To Blog More Effectively

    … for us – and particularly the C-suite – to imagine not knowing it. This is why executives fill their often dense posts with enough industry jargon to appeal only to other experts in the field. As a result, articles like these go right over the head of your audience. In order to ensure these articles are written through the lens of your prospects…

    Convince and Convertin Content- 8 readers -
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