Cable Tv

Cable television is a system of distributing television programs to paying subscribers via radio frequency (RF) signals transmitted through coaxial cables or light pulses through fiber-optic cables. This contrasts with traditional broadcast television, in which the television signal is transmitted over the air by radio waves and received by a television antenna attached to the television. FM radio programming, high-speed Internet, telephone service, and similar non-television services may also be provided through these cables.The abbreviation CATV is often used for cable television.
Posts about Cable Tv
  • Video Advertising on Increase, Winning the Budget Away from TV Ads [Report]

    … into Digital Video from Cable and Display Budgets - AOL 2015 Agencies are looking for “device-agnostic video consumption” as well as find viable alternatives to the cost of TV advertising, which, according to AOL, has increased by just under 30% since 2012. Heck, YouTube hit a billion monthly users in March 2012. If brands and agencies were really…

    Greg Jarboe/ ReelSEOin YouTube- 12 readers -
  • YouTube Tips, Tools and Tutorials Roundup

    … a comment below or on Google+ so we can have a look! How to Promote Your YouTube RSS Feed YouTube Tips and Tutorials on Pinterest Resources for Google+ Hangouts on Air ReelSEO’s TubeTalk Podcast Derral Eves Certified YouTube Consultant Vidpow’s Complete Guide to YouTube Playlists YouTube Strategies 2014: Making And Marketing Online Video Creating Graphics for YouTube Channels DIY Video Guy How To Turn on YouTube’s Tip Jar Vidyard Wistia Video Hosting Google+ Comments Powered by Google+ Comments …

    Basic Blog Tipsin Social Twitter YouTube- 19 readers -
  • 5 things we learned about digital video in 2014

    …, such as Netflix and Amazon Instant Video. The second is more counterintuitive: the rise of mobile video. People consumed 532 percent more mobile video in 2014 than they did in 2012, according to video tech provider Ooyala. But mobile videos tend to have shorter, less expensive ads accompanying them. Therefore, as mobile viewership eats into desktop…

    Eric Blattberg/ Digiday- 15 readers -
  • Online video is killing the TV star

    … Kenneth Hein is global marketing director at Gyro, a business-to-business marketing agency Nyan Cat or My Little Pony? Annoying Orange or SpongeBob SquarePants? These are the programming choices facing kids today. The point being: They will just as readily consume online video as they will broadcast TV programming. The difference…

    Digiday- 13 readers -
  • The time to think about middlemen is before there's only one

    … are unable to choose a different middleman? In a town with ten newspapers, finding a newspaper that brings you the truth you seek is not a challenge. But network effects and lock in mean that in more and more arenas, there's a natural monopoly arising. The simple example is cable TV. It doesn't pay to wire a town with five or six competing cable…

    Seth Godin/ Seth Godin's Blog- 3 readers -
  • Will Advertising Ultimately Drive Net Neutrality?

    …? The technology already exists. Real –time threat software companies have started to morph their offerings to identify ads. Once identified, insertion technology could quickly replace the ad in a manner similar to cable TV and local ad insertion. One of these companies is Shine and its AdSight product that allows wireless carriers to monitor what ads are being…

    Daily Conversionsin Google Facebook- 4 readers -
  • TV Ad Revenue Down Again, Dollars Flow Online

    … season and political advertising. Specific weakness was cited in the entertainment and automotive sectors. Standard Media Index, who collects data on the bulk of US ad-agency spending, reports that network TV ad spending was down about 4% in Q3, compared to 1% in Q2. A bit of good news came from cable TV, which grew about 3%, though still down from…

    Daily Conversions- 6 readers -
  • Music-video streamer Vevo bets big on original shows

    … of Vevo’s business since late 2009, when Universal Music Group, Sony Music Entertainment, Google, and Abu Dhabi Media joined forces to launch the joint venture. Vevo has produced around 2,000 “episodes” of various shows, most a few minutes in length, featuring original music performances, interviews, news recaps and more. Together, they’ve amassed over…

    Eric Blattberg/ Digidayin Google- 16 readers -
  • What’s Been Up? Why No Posts? A Prediction About The Future.

    … & Media Buys. It’s funny how even the dollars that were traditionally earmarked for radio and cable TV on the local level are now flowing into products like Pandora and Pre-Roll video advertising. I plan to write more about all of this. I want to start writing again somewhat regularly (not every day for sure). I more importantly want to drop…

    Ad Hustlerin Facebook- 2 readers -
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