Cable Tv

Cable television is a system of distributing television programs to paying subscribers via radio frequency (RF) signals transmitted through coaxial cables or light pulses through fiber-optic cables. This contrasts with traditional broadcast television, in which the television signal is transmitted over the air by radio waves and received by a television antenna attached to the television. FM radio programming, high-speed Internet, telephone service, and similar non-television services may also be provided through these cables.The abbreviation CATV is often used for cable television.
Posts about Cable Tv
  • Video Advertising on Increase, Winning the Budget Away from TV Ads [Report]

    … into Digital Video from Cable and Display Budgets - AOL 2015 Agencies are looking for “device-agnostic video consumption” as well as find viable alternatives to the cost of TV advertising, which, according to AOL, has increased by just under 30% since 2012. Heck, YouTube hit a billion monthly users in March 2012. If brands and agencies were really…

    Greg Jarboe/ ReelSEOin YouTube- 27 readers -
  • YouTube Tips, Tools and Tutorials Roundup

    …-34 than any cable network.” It’s funny how things change, when I was in that age group cable TV was the next big thing, and today it seems everyone wants to cut the cord. With that said, these days when you think about the ever changing landscape of social media and content marketing, I’m sure there’s no doubt in your mind that YouTube is here…

    Basic Blog Tipsin Social Twitter YouTube- 28 readers -
  • 5 things we learned about digital video in 2014

    …, asserted RBC Capital Markets analyst David Bank in a June 2014 report. In fact, the advertising value of a single, first-run episode of CBS sitcom “The Big Bang Theory” is roughly equivalent to the advertising value of an entire week of YouTube viewership, posited Banks in a comparison intended to elucidate the dramatic disparity between the two…

    Eric Blattberg/ Digiday- 25 readers -
  • Online video is killing the TV star

    … Yahoo are making aggressive moves to catch up. Last month, they shelled out $640 million for Brightroll. Cable and network TV are trying different things to survive, like a la carte options, but their influence will continue to wane. Especially with Netflix beating them at their own game. (Netflix CEO Reed Hastings predicted broadcast TV…

    Digiday- 20 readers -
  • The time to think about middlemen is before there's only one

    … are unable to choose a different middleman? In a town with ten newspapers, finding a newspaper that brings you the truth you seek is not a challenge. But network effects and lock in mean that in more and more arenas, there's a natural monopoly arising. The simple example is cable TV. It doesn't pay to wire a town with five or six competing cable…

    Seth Godin/ Seth Godin's Blog- 3 readers -
  • Will Advertising Ultimately Drive Net Neutrality?

    …? The technology already exists. Real –time threat software companies have started to morph their offerings to identify ads. Once identified, insertion technology could quickly replace the ad in a manner similar to cable TV and local ad insertion. One of these companies is Shine and its AdSight product that allows wireless carriers to monitor what ads are being…

    Daily Conversionsin Google Facebook- 7 readers -
  • TV Ad Revenue Down Again, Dollars Flow Online

    … season and political advertising. Specific weakness was cited in the entertainment and automotive sectors. Standard Media Index, who collects data on the bulk of US ad-agency spending, reports that network TV ad spending was down about 4% in Q3, compared to 1% in Q2. A bit of good news came from cable TV, which grew about 3%, though still down from…

    Daily Conversions- 8 readers -
  • Music-video streamer Vevo bets big on original shows

    … fare.” Vevo has experimented with other lengths and platforms, which McVehil intends to continue. In March, Vevo debuted “The Collective,” an hourlong variety show with music and pop culture content, on Latino cable TV channel NuvoTV. The company also operates Vevo TV, which pipes non-stop music videos to connected TV devices across three channels…

    Eric Blattberg/ Digidayin Google- 24 readers -
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