- Our Blog
Get ready to help the PMA celebrate the first ever “I Am Performance Marketing” Week. To help highlight our ongoing campaign of performance marketing awareness, the Industry Advancement Council invites all members to participate the first week of May. What do you need to do? First, be on the lookout for more official information about how you can participate as we get ...
…’ behaves like a nitpicking ringmaster, making you jump through a million hoops till you can wave them goodbye. Now, a typical checkout process has six stages, which may be compressed or expanded based on the brand in question. So, what does a great checkout process make? Minimal steps? Short forms to fill up? Zero distractions? Smart upsells…